Presentation on theme: "Cellular Development Made Easy Open Communications Gateways"— Presentation transcript:
1 Cellular Development Made Easy Open Communications Gateways Multi-Tech Systems, Inc. Confidential
2 Before We Begin…This webinar is approximately 45 minutes with time for Q&AUse the chat function to ask questions during the presentationHighly specific or technical questions may be taken off-lineA link to the presentation will be sent after the webinarMulti-Tech Systems, Inc. Confidential
3 Agenda Introductions Multi-Tech Systems M2M Overview Enabling Cellular ConnectivityOptions for Application DevelopmentMultiConnect™ OCG Overview- SoftwareSupportHardwareGetting StartedIntroductions - Be sure to introduce all the speakers, including name and titleM2M Overview – Provide interesting information on the state of the industry and key growth driversEnabling Cellular Connectivity – Discuss organizational considerations and five key competencies in bringing an M2M solution to marketOptions for Cellular Development – Outline the time to market and cost considerations for three paths to enabling cellular connectivityMultiConnect OCG– Present the OCG-D and OCG-E as the shortest path to market- Software – Full Linux-based platformSupport – In both development and manufacturingHardware – Features and enhancementsMulti-Tech Systems – Information about Multi-Tech SystemsGetting Started - Special offer available at the end of the presentation on MultiConnect OCG-D and OCG-E Developer KitsMulti-Tech Systems, Inc. Confidential
4 Multi-Tech Overview 41 years focused on M2M (machine-to-machine) communications80+ patents20+ million devices, thousands of customers worldwideU.S. based Engineering, Manufacturing, Certifications and SupportDebt-free, company owned campusMulti-Tech Overview41 yrs in the M2M market – Focused solely in this space in the past, present, and future. Early days of analog to the latest cellular modem technology80 patents, 20+ million devicesEngineering, manufacturing, quality & certification testing, support in MNQuality control – defect rate one-tenth of peers in industryIn-house certification testing and coordination with global associations, agencies, and carrier to ensure coverageTenure average 15+yrs, unrivaled in the industryU.S. based, company-owned campus (supply chain mgmt.)Green Initiatives- Addressing environmental concerns by implementing lead-free electronics manufacturing in compliance with the RoHS directive. Follow WEEE, a UK based Waste Electrical & Electronic Equipment certificationFinancial stability - Debt Free - Financed growth through earningsBest in class Support and Services – Testimonials slide at the endLong time focused in M2M – and successful worldwide - Innovation and expertiseCertificationsCertified Women’s Business Enterprise– Helpful for fulfilling minority supplyC-TPAT: Customs-Trade Partnership Against Terrorism - Improves risk management procedures and systems. Top trading partners require this. Enhances security and reduces potential for disruption of supply chain. In the event of terrorist activity C-TPAT members will be the first to be allowed to resume commerce.ISO-9001:2000 certified for quality management for all of our functions, including design and certificationMulti-Tech Systems, Inc.
5 Certifications Multi-Tech products certified by 30+ carriers 80+ countriesMillions invested annually (people, equip, assoc, logistics)On-site, carrier and agency approved testing facilityIndustry leadership (PTCRB, associations, agencies)The Multi-Tech Approach (End-product approval)The World of CertificationsMulti-Tech products are tested and are government and industry-certified to ensure customers have no barriers to connectingPTCRB (GSM – ’83) is comprised of North American operatorsAT&TT-MobileRogers, etcCCF (CDMA):Verizon ODI, Sprint, Bell MobilityInitial approvalsDefinitive/non-expiring certificatesUS, Canada, Mexico, EU, New ZealandLimited use certificatesBrazil, South Africa – 1 yearArgentina – 3 yearIsrael – 5 yearVerizon ODI – 3 yearApproval cost: analog: $5k, WirelessRenewalsReoccurring costs that must be calculated into ROICertificates never expire forRegulatoryPTCRBMost carriersAny change to hardware or software requires either complete re-testing or updating of certification (wireless and analog)Multi-Tech Systems, Inc. Confidential
6 M2M: Subscription Services Key Relationships to Succeed in M2M Arena CarriersMobile Network OperatorsMVNOsMobile Virtual Network OperatorsMVNEsMobile Virtual Network EnablersMulti-Tech has key relationships with major carriers – Our products are carrier approved and ready-to-integrate and deployMulti-Tech Systems, Inc. Confidential
7 M2M ApplicationsSmall But Growing: M2M only 2% of all data plans in 2010 (up 46%)Consumers Driving Demand: Consumer electronic devices account for most M2M growth in North America and Europe, especially e-readers and personal navigation devicesGrowth Varies by Industry:- Transportation is the largest industry (and still growing)Healthcare and Security applications overcoming privacy concernsEmerging industries include Digital Signage and MeteringInteresting to note that off all the data plans out there, only 2% are non-phone devices.Even in M2M, consumer good still driving the growth – e-readers like Kindle and Personal Navigation Devices.Among business applications, Transportation continues to be the largest vertical, and still growing at double digit rates - IMS Research forecasts modules used in automotive market will have a 31% CAGR during the forecast period. Growth is being supported by government regulations.While the overall outlook is bright, concerns over the cost, reliability, and security of cellular technology will limit uptake of cellular modules in some vertical markets for the near term. Markets including security and factory automation are likely to rely on wired connectivity as well as alternative wireless options for a good portion of their M2M communications. At the same time, healthcare, a market with great potential for cellular modules, must overcome a series of privacy and liability concerns before it can reach a larger market size.Diverse industries, ranging from metering to digital signage, are becoming more reliant on cellular technology as a means to transmit vital information.Multi-Tech Systems, Inc. Confidential
8 Cellular Connectivity What’s fueling the growth? Government fundingDropping technology pricesReduced connectivity rates from cellular carriersIncreased availability of cellular networks worldwideRegulatory compliance291.4 MillionForecast is for rapid growth in the M2M market, fueled by worldwide economic recovery, leading to free cash for investment in R&D.It’s becoming more affordable to employ cellular connectivity as technology prices drop and data plans become more competitively priced.Carriers are investing in network infrastructure around the globe, and see M2M as an area of high growth over the next several years.Government initiatives are catching up with the technology. In the Automotive industry, stolen vehicle tracking in Brazil and emergency call systems in Europe are forecast to become mandatory as a result of government regulations. Pending legislation in the EU, known as eCall, would be particularly significant as it would drive the penetration rate of cellular modules in new vehicles in Europe to 100%.As recently as May 4th, Deutsche Telekom and Gemalto announced that BMW automobile is embedding their Machine-to-Machine (M2M) solution in its latest car models to enable emergency call (eCall) services.Source: Berg Insight “The Global Wireless M2M Market”
9 Enabling Cellular Connectivity Successful development relies on multiple business disciplines:Hardware – Software – Certifications – Carrier Approvals – ManufacturingOrganizational Considerations:• Organizational Capabilities• Development Budget and Timeline• Volume Expectations• Total Cost of Ownership/ROI Expectations• Application Flexibility/Roadmap• Network Coverage Requirements• Regulatory ConsiderationsCellular connectivity needs are growing rapidly. As more businesses turn to cellular connectivity, companies like Multi-Tech are looking for ways to help aid the application development and deployment process.Successful cellular application development requires expertise in multiple areas:Hardware Engineering – the integration of the radio, peripherals and sensorsSoftware Development – depending on the hardware, may require proprietary vendor programming languageRegulatory Certifications – numerous certifications such as UL, FCCCarrier Approvals – End-application approval from every carrier required for deploymentManufacturing – such as the production equipment and QC testing, provisioning and logisticsMissteps in any of these key areas can drive up development costs and cause significant delays in time to market.When approaching the development of an M2M application, it’s good to start with an assessment of key development factors:• Organizational Capabilities – internal expertise in these key areas or need to partner or outsource?• Development Budget and Timeline – Usually inversely related, but budget is usually the bigger consideration for smaller organizations• Volume Expectations – Does the quantity justify in-house capability or contract manufacturing?• Total Cost of Ownership and ROI Expectations – Which is more important, the total development expenses to minimize the BOM or per unit profit?• Application Flexibility (roadmap, legacy equipment, environment, peripherals, etc.)? – Will the application need to upgrade with technology? Is there legacy equipment to retrofit, or tough environmental conditions? Perhaps the applications are location specific or may require different sensors or peripherals over time.• Network Coverage Requirements: How many carriers will be needed? Each adds to the coost and complexity of the project. For instance, our customer Level Devil monitors storage tanks in very remote locations and requires a variety of carriers to meet their coverage needs.• Regulatory Considerations: Such as Medical Device, Our customer Physio-Control needs external communication equipment so don’t they have to pay for expensive recertification of their devise because of a change to the modem.Having assessed the organization and the application, it’s time to consider the options.Multi-Tech Systems, Inc. Confidential
10 Options for Cellular Development Finding the Right Fit This slide shows three different options for cellular development:Using a component (module) to build their own custom solutionBuy an existing embedded component (MultiConnect OCG-E) to host their application and incorporate into a new or existing hardware designBuy an existing device (MultiConnect OCG-D) to host their applicationMany organizations jump straight to the build option. While this solution delivers a highly customized application and potentially the lowest BOM cost, it also requires the most up-front investment and takes the longest time to develop. The high degree of customization may also limit the flexibility of the solution to adopt to changes in the application over time.For this path to be the best option, the organization would need a have or be able to afford a high degree of expertise in all the key disciplines, large volume expectations and significant development resources.Another option is to purchase a cellular modem to embed within or attach externally to the application. This is the area where Multi-Tech has consistently delivered valued to our customers over the years by providing communication devices that are already approved by the carriers as end-products and have the required certifications. Multi-Tech makes the investment once, and many customers benefit from the cost savings and improved time to market. However, customers still need to design their own application hardware and software, and complete safety testing on the end product, which may still require significant development resources and in house expertise and still presents a barrier to entry for smaller organizations or more niche applications within larger organizations.In listening to the needs of customers with small volumes or niche applications, we’ve often heard the questions “Can I just host my application on your hardware?”, “Can you help us with manufacturing support?” or “Do you have software development options?”. Those needs lead us to the creation of the MultiConnect Open Communications Platform (OCG-D and OCG-E).The MultiConnect OCG-D is ideal for organizations that have software competencies and are looking for a proven hardware platform to host their custom application.The MultiConnect OCG-E is ideal for organizations that have software and hardware competencies and are looking to embed their application and cellular connectivity on a new or existing hardware design.In either case, Multi-Tech has significantly removed the barriers to cellular enablement, by offering a proven hardware solution - just add software. This scenario shows a new application being built and deployed on the MultiConnect OCG, but if you had an existing application to port over, your application could literally be ready to deploy in minutes, not months.Multi-Tech Systems, Inc. Confidential
11 Introducing – MultiConnect™ OCG Open Communications Gateways Multi-Tech Open Communications Gateways allow your application to be seamlessly integrated into Multi-Tech's proven hardware platform, significantly simplifying the deployment of your solution and providing the quickest, most economical way to deploy and bring your solution to market.
12 MultiConnect™ OCG Open Communications Gateways Benefits Quick-to-market solution for rapid return on investmentProven hardware platform for increased reliabilitySimplifies development using Linux-based open source softwareApproved for ease of worldwide deploymentCost-effective alternative to custom manufacturingService and support backed by an industry leaderEasily adapts to future technologies
13 MultiConnect™ OCG Complete Application Deployment Solution SoftwareLinux open source development environmentProgramming language librariesDrivers for hardware componentsSupportMultitech.net developer communityCustom software development optionsCustom deployment hardware availabilityManufacturing and logistics supportHardwareOn-board processing and memoryMultiple interfaces for peripheral devicesFully-certified and carrier-approvedIndustrial chassis availableModels available with or without GPSAs an industry-leading hardware solution, the MultiConnect Open Communications Gateway functions as a mini industrial computer that enables both machine control and data transport over a cellular network.Both the MultiConnect OCG-D and OCG-E offer the opportunity to seamlessly incorporate multiple wireless technologies and carriers as demanded by the application (such as 2G, 3G, Sprint, AT&T, Verizon, BlueTooth, WiFi), as well as the ability to upgrade existing applications to new technologies as they become available (such as 4G).The open-source development environment allows a software developer to compile a variety of different Linux open source programming libraries. In most cases, software developers are already programming in one of the many languages that the MultiConnect OCG already supports.Multi-Tech Systems, Inc. Confidential
14 Software Features CoreCDP™ Documentation and Tools Linux KernelProgramming Languages: Python, Java (JamVM and OpenJDK), Perl, Ruby, C/C++, PHPNetworking: PPP, iptablesWeb Server: lighttpdRemote shell: SSHDrivers to support peripheralsLinux-based Open Source: With a complete OpenEmbedded Linux environment, the MultiConnect Open Communications Gateway allows a developer to take advantage of a variety of programming languages, libraries (OpenSSL, XML) and applications (SQLite, lighttpd, SSH, SFTP) that exist in the open source community.Chances are, your software development team already uses one of the \Linux languages: (C, C++, C#, Java, Python, Perl, Ruby, PHP)CoreCDP™: The MultiConnect Open Communications Gateway comes with CoreCDP®, a custom Linux distribution, enabling developers to create custom telematic applications for the OCG-D and OCG-E in a short period of time by leveraging the ability to cross-compile open source software packages.Documentation and ToolsInstructional DVDCode examplesUtilities and procedures for configuring and updating devicesMulti-Tech Systems, Inc. Confidential
15 Software Development – Custom Hardware – Manufacturing Support Support FeaturesSoftware Development – Custom Hardware – Manufacturing SupportOne of the advantages of working with Multi-tech Systems and the MultiConnect Open Communications Gateway are the Support Tools available.When developing a custom software application, software developers can leverage the libraries and examples available on our developer website This unique support tool is hosted and monitored by Multi-Tech engineers and is an excellent ways to find answers to common programming questions as well as interface with other application developers.Hardware engineers can also benefit from the information available on in regards to the hardware specifications, especially in regards to the general purpose inputs and outputs available on the Open Communications Gateway.Once an application is complete, Multi-Tech offers the custom hardware deployment options and manufacturing support required to support your deployment. From standard deployment models that allow customers to flash and deploy units on their own to custom hardware options, Multi-Tech will go the extra mile to support all your deployment needs.Multi-Tech Systems, Inc. Confidential
16 Open Communications Gateways The Shortest Path to M2M MultiConnect™ OCG-D (Device)Ideal for companies with software competencies looking for a completehardware solutionQuickest time-to-marketGPS receiver optional on deployment modelsCellular connectivity needs are growing rapidly. As more businesses turn to cellular connectivity, companies like Multi-Tech are looking for ways to help aid the application development and deployment process.Successful cellular application development requires expertise in multiple areas:Hardware Engineering – the integration of the radio, peripherals and sensorsSoftware Development – depending on the hardware, may require proprietary vendor programming languageRegulatory Certifications – numerous certifications such as UL, FCCCarrier Approvals – End-application approval from every carrier required for deploymentManufacturing – such as the production equipment and QC testing, provisioning and logisticsMissteps in any of these key areas can drive up development costs and cause significant delays in time to market.When approaching the development of an M2M application, it’s good to start with an assessment of key development factors:• Organizational Capabilities – internal expertise in these key areas or need to partner or outsource?• Development Budget and Timeline – Usually inversely related, but budget is usually the bigger consideration for smaller organizations• Volume Expectations – Does the quantity justify in-house capability or contract manufacturing?• Total Cost of Ownership and ROI Expectations – Which is more important, the total development expenses to minimize the BOM or per unit profit?• Application Flexibility (roadmap, legacy equipment, environment, peripherals, etc.)? – Will the application need to upgrade with technology? Is there legacy equipment to retrofit, or tough environmental conditions? Perhaps the applications are location specific or may require different sensors or peripherals over time.• Network Coverage Requirements: How many carriers will be needed? Each adds to the cost and complexity of the project. For instance, our customer Level Devil monitors storage tanks in very remote locations and requires a variety of carriers to meet their coverage needs.• Regulatory Considerations: Such as Medical Device, Our customer Physio-Control needs external communication equipment so don’t they have to pay for expensive recertification of their devise because of a change to the modem.Having assessed the organization and the application, it’s time to consider the options.As an industry-leading hardware solution, the MultiConnect Open Communications Gateway functions as a mini industrial computer that enables both machine control and data transport over a cellular network.The open-source development environment allows a software developer to compile a variety of different Linux open source programming libraries. In most cases, software developers are already programming in one of the many languages that the MultiConnect OCG already supports.To help developers as they are designing and creating their custom applications, Multi-Tech offers developer kits for the Open Communications Gateway Device and Embedded versions. All developer kits include all the cables, antennas, and power supplies to required to connect the Gateway to your PC as well as the software and industrial SD card required to begin programming.MultiConnect OCG-D (Device) is ideal for companies that have software competencies and are looking for a complete hardware solution.MultiConnect OCG-E (Embedded) is ideal for companies with hardware and software competencies and offers customers the ability to include cellular connectivity and application hosting on their new and existing hardware designs.The MultiConnect OCG-E includes the developer board (seen in red above) and the MultiConnect OCG GPIO can be accessed for development and testing.Both the MultiConnect OCG-D and OCG-E offer the opportunity to seamlessly incorporate multiple wireless technologies and carriers as demanded by the application (such as 2G, 3G, Sprint, AT&T, Verizon, BlueTooth, Wi-Fi), as well as the ability to upgrade existing applications to new technologies as they become available (such as 4G).The MultiConnect Open Communications Gateways offer the shortest path from possibility to production.MultiConnect™ OCG-E (Embedded)Ideal for companies with hardware and software competenciesMaximum design flexibilityLinux2G or 3GCPUGPS
17 Hardware Features Device and Embedded Models Peripherals 2G or 3G cellular modem (AT&T, Sprint, Verizon, Aeris)Dedicated GPS receiver (optional)Debug 3 pins serial console portTemperature sensorReal Time ClockProcessor & Memory400 MHz ARM9 CPU256MB NAND flash64MB SDRAM2GB SD Flash Card (included in developer kit)
18 External Hardware Features Open Communications Gateway - DeviceAvailable CablingEthernet cable, serial cable, USB cable, 36-pin GPIO, serial debug cable and combo GSM/GPS antennaPower Supply & Chassis• V 9V-1.7A changeable blade power supply; three removable blades (US, Euro and UK)• Industrial aluminum standalone or wall mountInterfaces and Connectors:DE-9 RS-232 connectorGeneral Purpose Input/Output (8 in/8 out, I2C, SPI, A2D)Cellular SMA femaleUSB host and deviceGPS SMA femaleRJ-45 10/100 EthernetPower input 9VDC to 32VDCMulti-Tech Systems, Inc. Confidential
19 Hardware Details - Embedded Physical Interfaces – The 80 Pin ConnectorInput Power: 5VDC10/100BaseT EthernetSerial TTL (Data/HW flow control)Serial TTL (Data/Debug – RXD/TXD)USB 2.0 Host and DeviceSPI, I2C, JTAGSDIO (with detect and protect)ADC Inputs (4)General Purpose Inputs/Outputs (10)8 LED outputs (5 user definable)Battery backup (for real-time clock)GPS PPS and transmit data
20 MultiConnect™ OCG-E Top / Bottom Views Slightly longer than a cellular SocketModem3.650” x 1.375” (MultiConnect OCG-E)3.150” x 1.375” (SocketModem)80-pin board-to-board connector4 mounting holes
21 MultiConnect™ OCG-E Developer Kit Model: MT100EOCG-DKRJ-11 cable2GB SD memory cardIncludes:CoreCDP DVDDeveloper BoardMulti-Tech screwdriverUniversal PS w/US, Euro and UK BladesCellular + GPS combo antennaWi-Fi/Bluetooth antenna3 x UFL-SMA coax antenna cablesDB9 and 3-pin serial cablesUSB host and device cables36-pin GPIO cableEthernet cable
22 Developer Board – Top View Universal SocketTestPoints80 pin B2B connectorDeveloper kit includes all cables and Core CDP™ software.MultiConnect™ OCG-E communications modules sold separately.
23 Developer Board – Front View AntennaBracketUSBHostUSBDeviceSDIOMemorySlotAntennaBracket10/100EthernetAntennaBracket
24 Developer Board – Back View PWRJackPWRSW3-PinDebug36-Pin GPIO/Interface ConnectorRS-232 SerialInterfaceRJ-11 AnalogModem Jack
25 Key Considerations Stability of your strategic partners Breadth of portfolio to satisfy your needsCertification and approvals to reduce time-to-marketApproach and services to reduce total cost of ownership
26 MT100EOCG-EV2-N2 or MT100EOCG-EV2-GP-N2 Special PromotionMultiConnect OCG developer kit + Free 90-day data plan from Premier Wireless & M2M Data SmartBuy any MultiConnect OCG-E module + Developer Kit or MultiConnect OCG-D Developer Kit for $299 – Get a FREE 90-day data plan from Premier Wireless and M2M Data SmartLimit one per customer – Developer kits available via Multi-Tech websiteFree 90-day data plan available through Premier WirelessTo order a developer kit:MultiConnect OCG-DOrder Sprint Model:MTCDP-EV2-GP-N2-DK-1.0MultiConnect OCG-EOrder Sprint Modem:MT100EOCG-EV2-N2 or MT100EOCG-EV2-GP-N2plus MT100EOCG-DK Dev KitMulti-Tech Systems, Inc. Confidential
27 Thank you for attending Questions?Contact your Premier Wireless salesrepresentative for more information or visit|Multi-Tech Systems, Inc.