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INTEGRATE YOUR CONTENT, CONTEXT, AND INFRASTRUCTURES DIFFERENTIATION.

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Presentation on theme: "INTEGRATE YOUR CONTENT, CONTEXT, AND INFRASTRUCTURES DIFFERENTIATION."— Presentation transcript:

1 INTEGRATE YOUR CONTENT, CONTEXT, AND INFRASTRUCTURES DIFFERENTIATION

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3  A firm differentiates itself from its competitors if it can be unique at something that is valuable to buyers (Porter)  Integrating content (what to offer), context (how to offer), and infrastructure (enabler) of our offers to customers (Hermawan)

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5  Feature  Performance  Design

6  Fast  Easy  Delivery Time  Empathy

7  Channel Coverage  Selling  Customer Service

8  Capability  works  Skill

9  Logo  Brand Identity  Association  Character  Celebrity Endorser

10  The tangible part of differentiation, usually the main offering to customer  Ayam Goreng Pemuda  Google  Laurier

11  How to offer our value differently from competitors?  Oreo

12 Food festival in Pakuwon (family recreation while dining)

13  HRM

14 Happiness Service Excellence

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16  Fit activity system - Honda  Infrastructure – Telkomsel provider

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18 Isuzu  fuel efficient  cost savingAuto 2000 dengan layanan one stop shopping Bring excellent value to customer

19  Simple  Meaningful  Focus

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21 always competitive prices

22 Ritz Carlton, the finest personal service and facilities throughout the world

23 Focus to core differentiation

24 Rinso as a market leader, keep innovating their product

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