Presentation is loading. Please wait.

Presentation is loading. Please wait.

EICMA 2005 November 15 - 20 Gerno, October 2005. New Milano Fair YAMAHA STAND Pad. 6, stabd 35 1.500 sqm 100 bikes (2006 range) 10 historical bikes MOTOLIVE!

Similar presentations


Presentation on theme: "EICMA 2005 November 15 - 20 Gerno, October 2005. New Milano Fair YAMAHA STAND Pad. 6, stabd 35 1.500 sqm 100 bikes (2006 range) 10 historical bikes MOTOLIVE!"— Presentation transcript:

1 EICMA 2005 November Gerno, October 2005

2 New Milano Fair YAMAHA STAND Pad. 6, stabd sqm 100 bikes (2006 range) 10 historical bikes MOTOLIVE! New external area sqm MT-03 test track sqm 50cc scooter rifding school - FOC

3 MOTOLIVE! activities 50cc RIDING SCHOOL ½ day from Novembre 15 to 20 In cooperation with Milano area schools Aerox Race Replica promotional actitvity Area FOC MT-03 TEST TRACK sqm /250 m long, full “MT- Series” branded full day from Novembre 16 to demo bike MT Series & MT Accessories exibition YAMAHA “ON STAGE” R6 Cup 2005 / 2006 with SBK riders Cairoli with new YZ-F_TBC Bartolini with new WR-SM_TBC

4 Activities calendar

5 FZ1 Fazer R1SP R6 M1 MT-03 T-max Sarron Wolverine 450 FJR AS Xmax YZ250 Cairoli WR450F Supermotard R1 Haga The news at the stand

6 FZ1 Fazer R1 R6 M1 MT-03 T-max Sarron FJR Xmax YZ250 Cairoli WR450F Supermotard R1 Haga Wolverine 450 The news at the stand

7 Off road competition Sport touring Street Supermotard Adventure Supersport American Scooter targati Scooter 50cc Corporate History / racing MT World Product segmentation

8 2005 concept: “The Art of Engineering” “MAIN SIDE” / CENTRAL RECEPTION The Art of Engineering” rappresented by our designer schetches to underline our creativity and passion R1SP, R6 & M1 on the “central square” as the testimonials of our state of the art technology MT-03 at hte felt to create a clear MT World

9 2005 concept: “The Art of Engineering” “MAIN SIDE” / CENTRAL RECEPTION The 6x3 videowall to speak about the brand & new products The corporate area at the right to “certify” our kando philosophy not only in PTW market The wall wil be the “entrance” to the rest of Yamaha world

10 2005 concept: “The Art of Engineering” “BACK SIDE” / CENTRAL RECEPTION Consistent with “The Art of Engineering” concept FZ1, FZ1 Fazer, FJR, YZ-F & ATV to coplete the new product range, mixed with winning racing machines (e.g. YZ250F Cairoli replica)

11 50 th Anniversary celebration: “the museum” “BACK SIDE ENTRANCE” / HISTORICAL MUSEUM 15x4 meters wall that will communicate our heritage trought 10 of the “best racing machime” producted by Yamaha Communication focused on an emotonial text to describe our history and mission

12 “The museum”: 10 historical bikes


Download ppt "EICMA 2005 November 15 - 20 Gerno, October 2005. New Milano Fair YAMAHA STAND Pad. 6, stabd 35 1.500 sqm 100 bikes (2006 range) 10 historical bikes MOTOLIVE!"

Similar presentations


Ads by Google