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Jan Blommaert Tilburg University.  New communicative environments offer ‘free spaces’: no established rules  Yet we see instant creation of codes, norms,

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Presentation on theme: "Jan Blommaert Tilburg University.  New communicative environments offer ‘free spaces’: no established rules  Yet we see instant creation of codes, norms,"— Presentation transcript:

1 Jan Blommaert Tilburg University

2  New communicative environments offer ‘free spaces’: no established rules  Yet we see instant creation of codes, norms, stable patterns  Raise questions of ‘global’, ‘local’, ‘authentic’  Two directions:  Super-vernacularization  Deglobalization

3  Globalization creates supergroups  Through new communication technologies  Long-distance online networks  New large-scale communities  Communities develop new vernaculars  Based on existing resources: English, standard literacy  Cf pidginization, creolization  But superfast, literate and NORMATIVE

4  Late 1990s: emergence of mobile phone + chat systems as everyday commodity  Large constituencies engage in new forms of communication  Speed + (initially) cost + keyboard structure (mobile phones)  Emergence of global ‘code’ based on English and orthography

5  2  4  8  B  C  U  Thx  Msg  Tmrw/2mrw  At  To, too  For  Eight-ate-ait  Be  See  you  Thanks  Message  tomorrow

6  Nth  Sth  Grz  Bck  Btr  wry  Fwd ,  etc  Nothing  Something  Greetings  Back  Better  worry  forward

7  Conventional morphosyntax  B4 (‘before’)  Ur (‘your’)  Mayb (‘maybe’)  The famous 8  L8 (‘late’)  W8 (‘wait’)  W8 (‘weight’)  I 8 (‘I ate’)

8  Lookin fwd 2 c 4  NORMATIVE:  Looking fwd 2 s 4  NOT anything goes  But strictly norm-governed  Defines genres, styles, topics, identities (like any sociolinguistic variety)

9  Supervernaculars brought into strictly local economy of meaning  Blending of resources: global code + local ‘accent’  Global becomes hermetic/local group code  Co-existing with supervernacular proper  Dialects of the supervernacular

10  8 = ‘acht’ (‘eight’)  W8 = ‘wacht’ (‘wait’)  W817= ‘wacht eens even’ (w-acht een-zeven, ‘wait-one- seven’) = ‘wait a moment’  Kganete = ‘ik ga eten’ (‘I go to eat’); Kweni = ‘ik weet niet’ (‘I don’t know’); kw1 = ‘ik ween’ (I’m crying’)  Colloquial variety projected onto sms/chat code  Affordances of code deployed for strictly local/regional writing

11  Lavli! Til tumorou ten!  Lovely! Til tomorrow then!  Sii juu! (see you! Cu!)  Häv ö seif flait tu joor nyy houm, Phaia! :-*  Have a safe flight to your new home, Piia! :-*  Häpi bööffei!  Happy birthday

12  Global English blended with (a) Finnish accent and (b) Finnish orthographic norms  Outcome: in-group code, ‘localized’ within a globalized Finnish community  A dialect of a supervernacular

13  Same phenomenon in ALL forms of sociolinguistic globalization  Global supervernaculars blended with local ‘accent’, leading to dialects of supervernacular

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17  Super-vernaculars create and sustain super- speech communities  Indexical orders shared even if common linguistic orders are distorted  Global orders: SMS/chat codes, English, literacy conventions: resources offering multiple AFFORDANCES  Local orders can be blended with them: one particular affordance of the supervernacular is deglobalization

18  The potential to localize global resources expands the scope of ‘authenticity’  E.g. HipHop: global template of HipHop enables new discourses & semiotizations of authenticity  Global stuff makes it globally recognizable as HipHop; local stuff makes it locally significant  Speech communities organized around indexicals of authenticity (not locality)  Authenticity as the ultimate norm?

19  In open, non-predefined spaces, norms and conventions are created rapidly and spread effectively, forming new vernaculars  Reason: communication requires recognizability of code as basis for understanding  Emergent normativity = emergent culture within a superdiverse context  Focused on authenticity

20   The Sociolinguistics of Globalization. Cambridge: Cambridge University Press 2010


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