Presentation on theme: "Social Media: Implications for Journalists & Executives Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport."— Presentation transcript:
Social Media: Implications for Journalists & Executives Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the Northern Corridor 19 th – 21 st November, 2012 Mombasa Continental Resort and Spa ________________ CHURCHILL OTIENO Managing Editor – Digital & Convergence Nation Media Group
NMG Experience The most important thing in communication is to hear what isn't being said —Peter Drucker Media Convergence: Journalism Redefined Social Media: Play or work? The new executive: Direct line to your publics Navigating the Madness
NMG in the Digital Space Brand Products nation.co.ke bdafrica.com theEastAfrican.com ntv.co.ke ntv.co.ug easyfm.co.ke monitor.co.ug citizen.co.tz africareview.com Zuqka.com E-papers Nation EastAfrican Buss. Daily Taifa Service Products N-soko/Jobs N-soko/Property TwendeTwende Swahilihub.com syndication.nation Mobile Products NationMobile 6667 Breaking News Politics Jobs Love Stock Sports Entertainment LifeStyle CountyNews Ngoma 6025
Current Traffic : nation.co.ke
NMG on Social Media Facebook 1.1m+ Twitter 366k+ YouTube 112m+ views
who is the media?
Power shift Democratisation of media Crowdsourced realities Perception is reality
global mobile trends
global internet trends
who’s driving internet growth?
Kenya’s IDI spiderchart
Private thought pushed into public space at the speed of light Media Convergence WebMobile FlickrYouTubeG+BlogsFBTwitter
Convergence RadioTV Computer + Internet MP3 playerCamera Audio Recorder Games Console GPS Others (Diary, watch, etc)
…consider Where do people run to when a story breaks? How well represented is your perspective during crisis? What opportunity for audience/customer engagement? How effective for building of personal brands?
Whose Message? Publics Language Style Frequency/Speed Engage
3 Qs How do you use social media as a reporting tool? How do you use social media as a promotional tool? How do you balance your personal vs professional images?
…some issues Statements on social media can be just as defamatory/hateful as they would be if published elsewhere Lasting memory…….first OR wrong RTs = Endorsement Identity fraud Cultural competence To whom are you accountable?
Social Media Mentions
Key Takeaways Speed is of essence No secrets / Publish into eternity You will rarely have all the answers No predicting tomorrow