Presentation on theme: "Indigo Nation has always been the cult brand for the young and the restless, delivering fast fashion to the young Indian dude who forever aspires to be."— Presentation transcript:
Indigo Nation has always been the cult brand for the young and the restless, delivering fast fashion to the young Indian dude who forever aspires to be IN. Indigo Nation caters to the country’s youth, who believe in engineering change rather than merely embracing it. It’s for the Dude of Dudes for whom everything is subject to change - girlfriends, cocktails, jobs, wardrobes - everything. Who steals the show, whether in a boardroom or on the dance floor. Who stands out for the hot chicks and blends in for their boyfriends. Who is a loose cannon, a live wire and a maverick who lives in the moment and changes by the moment. This commitment to Dudeism finds its best expression yet in the spring-summer '14 collection. Hip, edgy, irreverent, with chameleon like startling changes in mood and attitude across four genres - work, casual, club and the most zany of all, Street - this collection will make changing one's wardrobe as easy as changing one's mind. 4 -UNIQUE FASHION CONCEPT
CONTINUED… Young Indian Dude embraces the philosophy of being trend setter and a game changer. Dude @ work- Guy who has mastered the art of making presentations and taking coffee breaks. Dude @ Club- Man who has the dance floor and the world at his feet Dude@ Casual- Who believes ‘hanging out’ is a perfectly valid occupation Dude @ Street- Who holds the mirror up to society an in turn reflects all that is contemporary in it. Keeping in view this unique attitude of the young Indian dude INDIGO NATION launched 4 interesting fashion concepts & these are Colour coded as below 4 Unique Concepts: – Spezzato. IN– work wear with mix & match concept – Tuxet.IN –Club wear – Shacket. IN – Casual wear – Street.IN – Street wear
WORK WEAR SPEZZATO Master the art of mismatch with an off-beat yet on-trend range of work wear. Stylish work shirts with neon hints and fashion colours in solids, stripes and checks; slim-fit jackets in trendy colours and trousers that complement the eclectic Spezzato look. For the guy who has mastered the art of making presentations and taking coffee breaks.
CASUAL WEAR SHACKET Get in early on this hip new trend in casual wear. A range of slim-fit enzyme washed shirts that are a hoodie cross between a shirt and a jacket. Also check out the bright tees with edgy detailing like badges, prints and contrast bands. Best paired with slim-fit coloured trousers. Ideal for the quirky guy who believes ‘hanging out’ is a perfectly valid occupation.
CASUAL CASUAL WEAR
CLUB WEAR TUXET Play it smooth with edgy club wear including slim-fit bling-it-on shirts in solids and satin stripes; tuxedos and trousers with enough sheen to pump up the party. Meant for the nocturnal side of the Indigo Nation Man who has the dance floor and the world at his feet.
C CLUB WEAR
STREET Get down and dirty and do it street style with hip and young street wear. Graphic tees, shirts, jackets, funky denims and cargos. All inspired by the nomad in the Indigo Nation man, who holds a mirror up to society and in turn reflects all that is contemporary in it. Just stroll in to any Indigo Nation store or other large retail outlets across India, such as Pantaloons, Central and Reliance Trends, and choose from the Spring Summer’14 collection, starting at Rs.799. And it may be a good idea to make it fast as availability is of course subject to change.
SS14 STREET WEAR- HIGHLIGHT
AW-13 CAMPAIGN IMAGERY
COMMUNICATION @ STORES
AW 13 Display
“Besharam Communication” on facebook
Tab on facebook page
Facebook promotion Contest: Shop at Indigo Nation and get a chance to meet and greet Ranbir Kapoor Stamp Ads Get people to participate in the contest Stamp Ads : (Besharam Quotient on Facebook Fan Page) and get a guaranteed discount which can be redeemed on Indigonation.com
The following posts will be promoted to reach Existing Fans. Post Promotion 1.Awara, Badmash, Robdar, Hosiyar! Which title suits you the most? Get to meet the Besharam with Indigo Nation. Participate in the contest by shopping at – http://bit.ly/eshop_IN Besharam.IN contest - http://bit.ly/Besharam_INhttp://bit.ly/eshop_INhttp://bit.ly/Besharam_IN 2.Be Bold! Be Yourself! Be Besharam with Indigo Nation. Click here to get a chance to meet Ranbir Kapoor. http://bit.ly/Besharam_IN http://bit.ly/Besharam_IN
Youtube video ad http://www.youtube.com/watch?v=Lzc_PRVwo2Q&feature=c4- overview&list=UUaU3LJCdPYQPg8UAa7UJ3Zw
Media net Coverage on The Times of India
Business Result Brand has grown by 30% over last financial year Sell through growth @ Concept level YEARFY-2012-13FY-2013-14 GROWTH10%30% MC SS-13 SELL THROUG H AW-13 SELL THROU GH GROWT H% Spezzato. IN44%52%18% Shacket. IN48%58%21% Street.IN46%57%24% Tuxet.IN41%49%20%
Business Result Fastest Growing channels for Indigo Nation Trade/ Distribution business has shown almost 100% growth over Last year Online sales have jumped by 200% over last year. CHANNELLOL GWTH% OVERALL GWTH% RELIANCE TRENDS56%93% CENTRAL48%56% EBO23%29%
The 4 unique concepts have taken off very well & created new consumer base for the brand & hence Indigo Nation has become one of the favourite brand of today’s Young Dude.