Presentation on theme: "One voice, many inflections Communicating about health in the digital age."— Presentation transcript:
@SusannahFox @PewResearch One voice, many inflections Communicating about health in the digital age
U.S.: 87% own a cell phone
U.S.: 81% use the internet
U.S.: Clinicians are central, but still a node on an information network
U.S.: Different sources for different information
U.S.: Dr. Social joins Dr. Google 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might have. Search is still the starting point for 8 in 10 U.S. internet users looking for health information (not WebMD, Wikipedia, or Facebook, for example). Half of health searches are conducted on behalf of someone else. 1 in 4 U.S. internet users have, in the last 12 months, read or watched someone else’s experience about health or medical issues (such as on a blog). 16% of U.S. internet users have, in the last 12 months, gone online to find others who might share the same health concerns.
Worldwide: 86% Own Cell Phones Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available. % Own a cell phone
Worldwide: 54% Use Internet Based on median % across 14 nations where 2012, 2011, 2010 and 2007 data are available. % Use internet
Use of Social Networking Sites 70 68 63 *Respondents who do not use the internet. Based on total sample. “Don’t know/Refused” not shown.
Social Networking Usage 70 68 63 *Based on total sample. **Based on those who use social networking sites. Pakistan not shown due to sample size. % Saying they use social networking sites* Do you ever use social networking sites to share your views about…** Music & moviesCommunity issuesSportsPoliticsReligion %%% U.S.506347493732 Britain52493635308 France39591440188 Germany34504229277 Spain496248 3413 Italy387564443616 Greece298351413413 Poland40554035199 Czech Rep.49614537279 Russia506734383115 Turkey357863615753 Egypt3067745363 Jordan296880686062 Lebanon34488122688 Tunisia347782646763 Pakistan3-- China318650 3510 India68541824540 Japan30593233221 Brazil407438513143 Mexico338440422115 MEDIAN346746433414
SNS Use by Education % Use social networking No college degreeCollege degreeGap % U.S.4463 +19 Poland 3667 +31 Italy 3559 +24 Greece 2648 +22 France 3553 +18 Spain 4656 +10 Czech Rep. 4756 +9 Britain 4957 +8 Russia 4365 +22 Egypt 1881 +63 Turkey 3078 +48 Lebanon 2471 +47 Tunisia 2968 +39 Jordan 2461 +37 China 2979 +50 India 433 +29 Japan 2145 +24
Young Much More Likely to Use Social Networking 70 68 63 % That use social networking (based on total) 18-2930-4950+Oldest-youngest gap %% U.S.805928-52 Italy 915213-78 Poland 82538-74 Britain 946622-72 Greece 74354-70 Spain 915824-67 France 814717-64 Czech Rep.875725-62 Germany 694216-53 Russia 845920-64 Lebanon 66284-62 Turkey 69317-62 Tunisia 64257-57 Egypt 502218-32 Jordan 35 6-29 Pakistan 420-4 Japan 714110-61 China 61268-53 India 1231-11 Mexico63297-56 Brazil624312-50
SNS: Sharing Views on Music and Movies Most Popular 70 68 63 Based on those who use social networking sites. Median % across 20 countries. Pakistan not included in calculation of median due to sample size. Do you ever use social networking sites to share your views about…?
Arab Publics Share Views about Politics, Community, Religion 70 68 63 *Based on total sample. **Based on those who use social networking sites. Pakistan not included in calculation of median due to sample size. Do you ever use social networking sites to share your views about…** % Saying they use social networking sites*Politics Community issuesReligion %% Lebanon 3468818 Tunisia 34678263 Egypt 30637463 Jordan 29608062 21-nation median 34 4614
Cell Phone Usage 70 68 63 *Based on those who own a cell phone. % Saying they own a cell phone On your cell phone, do you regularly…* Make calls Send text messages Take pictures/ video Use the internet %%% U.S.8695726751 Britain9296866152 France8696796135 Germany8984583429 Spain9598746736 Italy9199745223 Greece8999715512 Poland8297835431 Czech Rep.9997855025 Russia8898785533 Turkey8598603926 Egypt7699755614 Jordan9496684722 Lebanon8298903124 Tunisia9199693120 Pakistan529936134 China9399754936 India5610042289 Japan8799837951 Brazil8499726222 Mexico6391937027 MEDIAN8798745426
Smart Phone Users 70 68 63 Based on those who own a cell phone and regularly use the internet on their phone. Pakistan not shown due to sample size. On your cell phone, do you regularly… Access SNSGet info related to jobGet consumer infoGet political news %% U.S.60546457 Britain68476245 France56495346 Germany4947 44 Spain64665158 Italy67484137 Greece7245 35 Poland53445043 Czech Rep.47605341 Russia6440 24 Turkey674845 Egypt79182665 Jordan54174025 Lebanon69372840 Tunisia63393039 China31292748 India58604042 Japan45485064 Brazil64443532 Mexico74432931 MEDIAN644643
Smart Phones More Common Among Young People 70 68 63 Based on those who own a cell phone. On your cell phone, do you regularly use the internet? 18-2930-4950+Oldest-youngest gap %% U.S.765930-46 Britain866225-61 France654014-51 Spain664316-50 Italy54326-48 Poland54359-45 Germany563415-41 Greece37111-36 Czech Rep.43339-34 Russia68326-62 Turkey49193-46 Tunisia38125-33 Lebanon372110-27 Egypt19138-11 Pakistan710-7 Jordan1828180 China70287-63 Japan876625-62 India1842-16 Mexico46188-38 Brazil40176-34
Thank you! Susannah Fox Pew Research Center firstname.lastname@example.org @SusannahFox Reports, data sets: pewinternet.org Blog: susannahfox.com