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Calling for Change: The Skill and Art of Political Calls.

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Presentation on theme: "Calling for Change: The Skill and Art of Political Calls."— Presentation transcript:

1 Calling for Change: The Skill and Art of Political Calls

2 The Phone “I don't even have voice mail or answering machines anymore. I hate the phone… If I go to hell, it will be a small closet with a telephone in it, and I will be doomed and destined for eternity to return phone calls.” Drew Barrymore “That's the great thing about a tractor. You can't really hear the phone ring.” Jeff Foxworthy “At least in Russia, you cannot just go and tap into someone's phone conversation without a warrant issued by court. That's more or less the way a civilized society should go about fighting terrorism.” Vladimir Putin

3 The Phone “Basketball is my passion, I love it. But my family and friends mean everything to me. That's what's important. I need my phone so I can keep in contact with them at all times.” LeBron James “Remember that as a teenager you are in the last stage of your life when you will be happy to hear the phone is for you.” Fran Lebowitz “I see people putting text messages on the phone…and I think, 'Why don't you just call?’” William Shatner

4 The Breakdown 1.Phone Banks: Crucial to Campaigns 2.Setting up on Liberalist 3.Tips and Tricks for Phone Banking 4.Making Every Call Count

5 What’s a ‘virtual’ phone bank (VPB)? Customizable Integration No data entry Caller Profile Security Reporting Universal The many advantages

6 Are VPBs useful? Simply put? Yes.

7 How do I get my VPB started? It’s just 5 simple steps 1.my.liberalist.ca 2.Click “login” 3.Shared Contacts vs My Voters 4.Click “Virtual Phone Bank” 5.Select your phone bank / enter the code

8 What are the elements of a VPB? Rob A Smith VAN ID: (613) ‘My Voters’ tab 2. ‘Shared Contacts’ tab 3. The Contact name 4. The Van ID 5. The Phone number 6. The Progress bar 6

9 How do I use the phone bank? Were you able to speak to Rob 1. The contact options 2. Save – Next Household 3. The VPB script 4. The Survey Question

10 How do I talk about a phone bank?

11 how callers typically see calling how receivers see calling done poorly what successful calling should be  fearful  boring, repetitive  unpleasant  pressurised  unimaginative  rejections  thankless  confrontational  unproductive  demoralizing  unhappy  numbers game  nuisance  unwanted  indiscriminate, unprepared  pressurising  tricky, shifty  dishonest  reject, repel callers  shady, evasive  contrived  insulting  patronizing  disrespectful  honest/open  straightforward  interesting/helpful  different/innovative  thoughtful/reasoned  prepared/informed  professional/business-like  efficient/structured  respectful  enthusiastic/up-beat  informative/new  thought-provoking  time/cost-saving  opportunity/advantage  credible/reliable  demonstrable/referenced

12 How do I do a phone bank well? THE BIG ONES BUILD TRUST BE PERSONABLE BE PREPARED YOU ARE A VOLUNTEER (DON’T OVER DO IT) SELL DOWN (ASK THE HARDER QUESTIONS FIRST) HAVE FUN AND SMILE

13 What are the “don’t”s? Don’t read the script; it’s a guide not a crutch Don’t forget the ‘ask’; data, data, data Don’t bullshit; if you don’t know say so Don’t lie, mislead or make it up on the fly Don’t be the equivalent of human junk mail

14 What are the “do”s? Focus on the ask; what is the action? Be warm, and if you aren’t, take a break. Be in control of the conversation. Remember to SMILE before you call and most of all, have fun!

15 THANK YOU MERCI Par / By: Elliott Lockington

16 What can we use it for? Promoting an event Selling tickets Recruiting members Engaging volunteers Signing a petition Identifying Liberal supporters Reminding people of initiatives Getting people to vote

17 How these skills breakdown? Keep it simple. Mimic their energy level. Know you audience. Stay calm in conflict. Don’t need to be a policy expert Understand that people will say no. With objections have a rebuttal “I understand how you feel but” Have fun and smile, people will hear it through the phone.

18 How these skills breakdown? Have a discussion, don’t just talk Avoid close ended questions until the end. (Yes vs. No) Focus on your real goal. Ask the harder question first. Think of objections you may get. Be specific Nothing wrong with a phone message. More than 3 objections, you can move to the closing lines.

19 How these skills breakdown? Its all about trust, build the trust, grow the trust tree Try to avoid selling, try and listen and fill a need the person may have. Follow Up Try standing up to change your energy level, people can hear it on the phone Take breaks after talking to about 10 people Take notes on paper


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