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United Way Midwinter Institute February 16, 2011 © Andy Giesler, 2011 Part Three.

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Presentation on theme: "United Way Midwinter Institute February 16, 2011 © Andy Giesler, 2011 Part Three."— Presentation transcript:

1 United Way Midwinter Institute February 16, 2011 © Andy Giesler, 2011 Part Three

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4 Social Media Revolution

5 1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

6 1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

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9 A set of web-based tools helping us to express ourselves and connect with others.

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11 Marketing 2009 eNonprofit Benchmarks Study NTEN and M+R Strategic Services

12 Why might Social Media have good results for high- effort requests?

13 TRUST

14 The great promise of social media isn’t cash but connection.

15 Idealware Nonprofit Social Media Survey (March 2010)

16 Idealware Nonprofit Social Networking Survey (March 2010)

17 NTEN Nonprofit Social Networking Survey (April 2010)

18 NTEN Nonprofit Social Networking Survey (April 2010)

19 Feb 16, 2010

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21 LET GO

22 TRUST

23 theconversationprism.com

24 1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

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26 1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

27 WHY? 1.Connect with friends/peers/members 2.Share breaking news 3.Build a community of interest 4.Have a website without geekery

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29 Poll We don’t have a Facebook page. We have one but don’t really use it. We use it once a week or less. We use it more than once a week.

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41 1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

42 WHY? 1.Share your thoughts 2.Share breaking news 3.Provide helpful information 4.Hear back from readers 5.Have a website without geekery

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44 Poll We don’t have a blog. We have one but don’t really use it. We use it once a month or less. We use it more than once a month.

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55 Poll We don’t have a Twitter account. We have one but don’t really use it. We use it once a week or less. We use it more than once a week. I’m tweeting this poll to my peeps now.

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64 EDF Home Page

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66 Bonus Tip:

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69 1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

70 WHAT IT IS  A place where you can post your group’s photos, often giving visitors the ability to comment. EXAMPLES  Flickr  PhotoBucket  Picassa  Shutterfly

71 Poll We don’t share photos online. We rarely share. We share occasionally. We share often.

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76 WHAT IT IS  Like Photo Sharing, but with videos. EXAMPLES  YouTube  Vimeo  DailyMotion  Metacafe

77 Poll We don’t share videos online. We rarely share. We share occasionally. We share often.

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83 1.Overview 2.Social Networking 3.Blogging 4.Media Sharing 5.Coordination

84 Poll We use at least 1 social media outlet. We use at least 2 social media outlets. We use at least 3 social media outlets. We use at least 4 social media outlets.

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94 Listen Find 5 (Blogs, Facebook pages, whatever) Follow for 2 (Every every day or two for a couple weeks) Participate 2 (Contribute at least twice, preferably more)

95 Manage Concrete calls to action. Concrete deadlines. Regular progress updates. Ask people to spread word. Ask people to make connections.

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97 Image Credits - Part Three Crowd Surfer: Nerd: Take a leap: The Conversation Prism: Cat stretch:


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