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“Success is 100% Failure” Presentation On Miami-Dade County’s Successful Transportation Initiative Danny Alvarez, Director Surface Transportation Program.

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Presentation on theme: "“Success is 100% Failure” Presentation On Miami-Dade County’s Successful Transportation Initiative Danny Alvarez, Director Surface Transportation Program."— Presentation transcript:

1 “Success is 100% Failure” Presentation On Miami-Dade County’s Successful Transportation Initiative Danny Alvarez, Director Surface Transportation Program CSA Group

2 Plan at the Beginning of Campaign

3 100 Opportunities to be Heard 13 Town Hall Meetings Live Radio Call-in Shows Electronic Town Hall Meetings Web Site “trafficrelief.com” (100,000 hits) 2 Summits (On 2 Saturdays)

4 Transportation Summits 2 Saturdays First, last chance to be heard (900+) Second, vote for priorities (1,200+) Product: “People’s Transportation Plan”

5 People’s Transportation Plan Communist ring to it Stuck due to approved ballot language Name Reflected process

6 Scientific Approach* Layer previous votes on taxes Remind “YES” voters to vote Don’t bother “NO” voters Convince “MAYBE” voters *Political Science

7 14 Focus Groups “MAYBE” voters only All registered and likely voters (voted in 2 of last 3 general elections) Likely to vote “NO” or “Undecided” (will vote “NO” on tax questions)

8 Broken by Groups Black, non-Hispanic, elderly Black, non-Hispanic, working class Hispanic elderly Hispanic working class Non-black, non-Hispanic (31-65)

9 Top Messages to Vote “NO” Tax will help reduce congestion Tax will help local economy Tax will provide travel choices Citizen watchdog group will look after $

10 Top Messages to Vote “YES” More buses and trains More jobs More travel choices Only for transportation

11 Messengers Train the messengers Carry the same themes Match the messenger and the audience Prepare for debate

12

13 End Result VICTORY!!!!!!!

14 More Information dalvarez@csagroup.com 305.461.5484 dalvarez@csagroup.com


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