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WORDS COUNT: SPEAKING WITH ONE VOICE ABOUT SB 1070 AND IMMIGRATION December 2010.

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Presentation on theme: "WORDS COUNT: SPEAKING WITH ONE VOICE ABOUT SB 1070 AND IMMIGRATION December 2010."— Presentation transcript:

1 WORDS COUNT: SPEAKING WITH ONE VOICE ABOUT SB 1070 AND IMMIGRATION December 2010

2 INTRODUCTION As leaders within your communities, you are on the front lines of the immigration debate that is being played out in or coming to your state. In the absence of federal immigration legislation, states are stepping in with draconian new laws, such as Arizona’s SB 1070, that mandate racial profiling of our community. Sooner or later you will be asked to weigh in publicly on these issues as they affect the communities with whom you are working. NCLR has designed the following module to inform you and help you develop messages in a way that is consistent with the messages that we and others are delivering throughout the country. Without using the exact same words, delivering complementary messages at the local and national levels can create an echo chamber that will elevate our voices and help us break through the noise that heated debates like immigration can generate.

3 LAY OF THE LAND: THE NATIONAL ENVIRONMENT

4 Some Context Public attitudes toward immigration reform have been consistent for decades.  An overwhelming majority of Americans support comprehensive immigration reform that:  Secures the border  Punishes unscrupulous employers  Provides those in the country without documentation with the opportunity to earn their citizenship if they meet certain requirements

5 Some Context Public sentiment toward Latinos varies widely.  Many believe that they are hard workers who came here for a better life for their families.  Americans see Hispanics as the racial/ethnic group most often subjected to discrimination.

6 Some Context There is a high level of public ambivalence toward immigrants.  Many believe the undocumented are “illegal” by choice.  They believe that there is a “benefit” to being undocumented (they pay no taxes, receive free benefits, etc.).  They see immigrants as not invested in this country. Unfortunately, the line between “Latino” and “immigrant” is blurring: Latino = Immigrant = Undocumented

7 Some Context Lake Research Partners, Talking about SB 1070 and Federal Lawsuits, Summer 2010  Voters see immigration as a national issue and want federal action, not state-by-state laws.  Lack of federal action puts voters in the position of supporting anyone who is taking action to deal with the problem.  SB 1070 = Action

8 Some Context  In the absence of federal action on immigration, laws like SB 1070 become popular with mainstream voters  Some polls show that 70% of the public support the law.  22 states are considering similar bills.  The immigration debate superheats rhetoric.  Expect charged terms like “illegals,” “anchor babies,” “open borders,” and worse.  The debate goes beyond immigration.  In addition to racial profiling laws, opponents are attacking the 14 th Amendment’s protection of birthright citizenship and ending ethnic heritage programs.

9 Some Context Pew Hispanic Center Fact Sheet, Hispanics and Arizona’s New Immigration Law, June 2010 How do Latinos feel?  81% of Latino voters in Arizona oppose SB 1070.  Nationally, two-thirds of Hispanics oppose the law.  Eight out of ten Hispanics say local police should not be involved in identifying undocumented or illegal immigrants.

10 HOW DO WE TALK ABOUT THESE ISSUES? The Messages

11 About These Messages These messages have been designed for you to adapt and deliver in your own voice. They represent the messages that we know work based on public opinion research and other methods. As more research becomes available, NCLR will circulate updated talking points and messages regarding these issues.

12 Immigration Reform Dr. Drew Westen, America’s Voice Messaging Presentation, June 4, 2010  Our immigration laws ought to reflect both our interests and our values as Americans.  We need to treat this as a problem to be solved, not as an opportunity for politicians to score political points.  Let’s secure our borders, crack down on employers who hire illegal immigrants, and provide those who are here with the chance to become taxpaying American citizens.

13 Arizona Copycat Bills  Our state needs to focus on creating jobs and fixing the economy. This bill does neither.  Measures such as this one go too far, attacking our civil liberties and dividing our country along racial and ethnic lines.  It undermines law enforcement by prioritizing legal status over criminal behavior.  The solution lies in Washington, not the state capital.

14 Birthright Citizenship  Eliminating birthright citizenship is an extreme approach that does nothing to advance solutions to our broken immigration system.  The implementation of this proposal would have severe side effects that would affect all Americans.  Denying birthright citizenship will not reduce undocumented migration.

15 PREPARING YOURSELF How To Be An Effective Spokesperson

16 It’s an Opportunity Interviews are not just something to get through. View them as an opportunity to:  Set expectations  Provide greater context  Deliver your message

17 The Three C’s Three words to help you prepare:  Confidence: Projecting confidence gives the audience confidence in your message.  Clarity: Speaking clearly and without jargon makes your message easier to understand.  Commitment: Demonstrating, through your delivery, that you are committed to what you are doing helps the audience view the issue through your eyes.

18 PREPARING YOUR MESSAGE How To Be An Effective Spokesperson

19 Getting Started: The Five A’s  Audience: Who are you trying to reach? What do you want them to do? (Hint: It’s not the interviewer!)  Assemble: Relevant data, examples  Align: All the facts, same direction  Apply: How facts tell a story  Add Value: Something new/ toward the future

20 Make Yourself Easy to Understand  Keep it simple.  Use strong, quotable language.  Be positive and honest.  Don’t speak for too long.  Consider scripting.

21 The POWER Approach  Punch: Strong start.  One theme: One message.  Windows: Good examples.  Ear: Speak conversationally.  Retention: End strongly.

22 IN YOUR INTERVIEW How To Be An Effective Spokesperson

23 Get Your Point Across Learn to Pivot  Don’t Answer the question.  Do Respond to the question with your messages.  Don’t Be negative or defensive.  Do Think before you speak.

24 Get Your Point Across Learn to Pivot  Use phrases that bridge between their question and your response:  “We know that…”  “The truth is…”  “The thing is…”  “What is important here is…”  “In reality…”  “The facts are this…”

25 Get Your Point Across Some Rules of the Game  If you make a mistake, correct it immediately.  Don’t speak “off the record.”  You DO NOT have a right to see the story before it is published.  You CAN ask to see your quotes.

26 Get Your Point Across Potential Pitfalls  Don’t Speculate Try to avoid making predictions.  Don’t repeat a negative Move on to positive material.  Don’t over-answer Once you have answered the question, stop.

27 Know Your Medium Print  Most in-depth reporters.  Will ask the same question in different ways to get the answer they want. Radio  Scripting is useful if you’ve internalized the message.  You can speak longer.  Prepare for audience questions to fill your time slot.

28 Know Your Medium Television  Use sound bites and short messages.  Repeat, repeat, repeat!  For Spanish interviews, practice beforehand.  Stand straight and tall.  Dress  Avoid pastels and other light colors - they will appear washed out and betray your complexion.  Do not overdo it with accessories such as a busy tie or flashy or noisy jewelry – they distract the viewer.

29 If you have any questions or comments regarding this presentation, please contact the Office of Media Relations: (202) 785-1670, pfabian@nclr.org


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