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Using TouchPoints to Engage and Inspire
The Sun’s Multi Platform Offering
Under 35s Reading Behaviour The Sun Newspaper % of people reading Source: Touchpoints 2014
Under 35s Reading Behaviour The Sun Newspaper and iPad App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading
Under 35s Reading Behaviour The Sun Multi-Platform % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014
Opportunity 1: Early Birds The Sun iPad App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading
Opportunity 2: Afternoon Digest The Sun Newspaper Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading
Opportunity 3: Evening Download The Sun Website and Smartphone App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading
Under 35s Mood in the Morning Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood
Under 35s Mood in the Afternoon Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood
Under 35s Mood in the Evening Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood
Creative Messaging: The Morning iPad Using mood to inspire messaging and position
Creative Messaging: The Afternoon Newspaper Using mood to inspire messaging and position
Creative Messaging: The Evening Website and Smartphone Using mood to inspire messaging and position
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