Presentation on theme: "The “P Soup” Production Company Presents… The “P Soup” Production Company Presents… Product, Presentation, Place, Promotion…. Ingredients for Marketing."— Presentation transcript:
The “P Soup” Production Company Presents… The “P Soup” Production Company Presents… Product, Presentation, Place, Promotion…. Ingredients for Marketing Success
Act 1 Would YOU Eat Here?
Act 2 Everyone Wants to Eat Here
Talk Soup Talk Soup What was right? What was wrong? What’s going on in your “soup bowl”?
1 st P... Product 1 st P... Product High Quality Consistent Desirable
Standardized Recipes Standardized recipes provide a consistent and safe product. Standardized recipes provide a consistent and safe product.
Evaluate Food Quality Would foodservice staff choose to eat this food? Do they taste their product? Do others taste new menu items?
2 nd P... Presentation 2 nd P... Presentation We eat with our eyes and then our mouth If it looks good, we will taste it, If it tastes good, we will eat it
Color is Critical Batch cook vegetables in small quantities. Avoid using poor quality ingredients, overcooking and holding “fragile” foods more than 20 minutes.
Garnishes and Height add Eye Appeal
Proper Plating Sample Trays Place foods attractively on plate or tray Sample plate or tray offers an “idea”
Customer Senses are at Work Aromas Lighting First Sightings Sounds
3 rd P.....Place 3 rd P.....Place Is the Cafeteria an Inviting Place?
Evaluate your Facilities Are facilities and equipment clean and without clutter? Are facilities and equipment clean and without clutter?
Make it a “Destination”
Kids like the Unusual
Utilize Wall Space Well Posters – change often Banners Murals
4 th P....Promotion 4 th P....Promotion Create a Student Advisory Group
Recruit Students from: Each grade level Diverse groups Class with high CN participation rate Non-participants Student clubs Culinary Arts class FACS classes
Advisory Groups can: Taste new food items Suggest menu items, special menus, catchy names for foods Manage a “suggestion box” Suggest rewards for healthy choices Be ambassadors for your CN program