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Leveraging Social Media to Protect Your Intellectual Property Jamie Mulkey, Ed.D. Jen Baldwin May 21, 2014 Caveon Webinar Series.

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Presentation on theme: "Leveraging Social Media to Protect Your Intellectual Property Jamie Mulkey, Ed.D. Jen Baldwin May 21, 2014 Caveon Webinar Series."— Presentation transcript:

1 Leveraging Social Media to Protect Your Intellectual Property Jamie Mulkey, Ed.D. Jen Baldwin May 21, 2014 Caveon Webinar Series

2 The Social Media Party 2

3 Today We’ll Talk About… Structure of information dissemination (front office / back office) How people gain access to stolen test content and spread this information quickly What to do to pre-empt this activity to reduce item exposure and prevent cheaters from gaining an unfair advantage 3

4 Headline News 4

5 How Big is the Problem? Facebook – 900,000,000 Twitter – 310,000,000 LinkedIn – 255,000,000 Pinterest – 250,000,000 Google ,000,000 Tumblr – 110,000,000 Instagram – 100,000,000 VK – 80,000,000 Flickr – 65,000,000 MySpace – 42,000,000 5

6 Why is this Happening? 6

7 Front and Back Offices 7

8 Back Office Buzz 8

9 Front Office Buzz 9

10 Social Media as an Advertising Vehicle 10

11 Social Media as an Advertising Vehicle 11

12 Socializing Cheating “Passed Exam on 10 th Feb in Mumbai, this dumps are very much valid.” 12

13 Popular Networks Get Popped 13

14 Lights, Camera, Cheating! 14

15 A Picture is Worth a Thousand Words… 15

16 Image Searching Tips Google search by Image Image Recognition Reverse Image Search TinEye.com 16

17 Masking Exam Names 17

18 What We Have To Do… 18

19 Me, Me… It’s All About ME! Name: Maleficent Twitter handle: blaque-queen 19

20 Building Relationships 20

21 Developing a Dialogue 21

22 Keep It Cordial 22

23 We’re Watching You… 23

24 Dump on the Dumps Drowning sites with DMCA letters 24

25 DMCA Requirements Must be signed (electronic signature is acceptable) Identification of the copyrighted work Identify the material that is claimed to be infringing Must include contact information A statement that your complaint is being made in “good faith” Must also state, that “under penalty of perjury, that the information contained in the notification is accurate” Have your DMCAs and Takedown Notifications reviewed by your legal team. 25

26 Payment Providers 26

27 Payment Providers The web address where infringing material is being sold. The location of the offending material on that site. Specificity is important; especially if the website is also hosting non-infringing material. Evidence that the processor's services are being used by the infringers (a screenshot featuring the processor's logo will do). 27

28 Analyze Your Test Results/Scores 28

29 What To Look For -Similar response patterns between test takers -Unusually high pass rates -Tests being taken at odd hours -Individuals who test outside of their home country 29

30 Exam Inoculation? -Create replaceable test forms -Hold a bank in reserve -Create Trojan Horse items -Use Embedded Verification Test (EVT) items -Discrete Option Multiple Choice (DOMC) 30

31 Winning the Battle Over Braindumps “Dear Valued Customer, We are so sorry as we can't 100% guarantee you can pass the exam with our product. Test company changed their exam questions too frequently. This is special price so if you fail your exam, we will not refund. Sincerely hope you can understand.” 31

32 Gotcha! 32

33 Putting The Pieces Together 33

34 Be Social, Analytical, and Persistent 34

35 35

36 THANK YOU! Jamie Mulkey, Ed.D. Vice President, Client Services Caveon Test Security - LinkedIn Group – Test Security - Follow Caveon on - Check out our blog…www.caveon.com/blog/ - LinkedIn Group – Caveon Test Security Jen Baldwin Sr Web Patrol Security Analyst Caveon Test Security 36


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