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Www.tmhcompany.org +993(12) 45-05-67. 1. We go-go-go Short definition of the Omnibus research 2. What do you have to do with it? The purpose, advantages.

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Presentation on theme: "Www.tmhcompany.org +993(12) 45-05-67. 1. We go-go-go Short definition of the Omnibus research 2. What do you have to do with it? The purpose, advantages."— Presentation transcript:

1 +993(12)

2 1. We go-go-go Short definition of the Omnibus research 2. What do you have to do with it? The purpose, advantages of research 3. And there we’ll answer, and here will not keep silent Research parameters 4. Let's sum up What participants will receive on an exit 5. The solution is quite simple Cost of questions 6. Hurrah! Gifts!!! BONUS from TMH Company 7. You will not be late, isn’t you? Term of application +993(12)

3 Advantages an omnibus research: Speed of reception of results. Low cost for the Participant in comparison with the order of individual research. Monitoring of changes in behavior of consumers, at participation in several waves. Research is carried out by the independent research company. OMNIBUS ( Latin Omnibus - «for all» ) Kind of quantitative research which becomes simultaneously for several customers. The questionnaire, besides the standard socially-demographic block, joins independent blocks of questions of any subjects, the interesting absolutely different companies (12) SHORT DEFINITION OF THE OMNIBUS RESEARCH:

4 Purpose of an Omnibus research - interrogation of the population of Turkmenistan for revealing of consumer preferences. Our company gives the chances to Participants of Omnibus-research to receive answers to concrete questions operatively. Spectrum of possible decisions: Estimation of consumer behavior (the factors defining a place of purchase; the factors influencing decision-making on purchase, frequency of purchases, volume of purchases, a choice of production depending on a consumption situation, style of consumption). Definition of a position of the company in the market (popularity, loyalty, purchase intentions) and positions of your competitors. Definition of consumer cost of the goods/service and elasticity of demand. Spectrum of possible decisions: Estimation of consumer behavior (the factors defining a place of purchase; the factors influencing decision-making on purchase, frequency of purchases, volume of purchases, a choice of production depending on a consumption situation, style of consumption). Definition of a position of the company in the market (popularity, loyalty, purchase intentions) and positions of your competitors. Definition of consumer cost of the goods/service and elasticity of demand (12) Spectrum of possible decisions: The analysis of inquiries and preferences of end users concerning production (the manufacturer, the trade mark, a kind, quality indicators, appointment, packing, a place of acquisition, etc.), degree and the reasons of adherence of groups of consumers to various manufacturers of production, marks, production kinds etc. Definition and the analysis of popularity of trade marks and manufacturers among end users. Estimation of degree of satisfaction use of the goods of various brands. Spectrum of possible decisions: The analysis of inquiries and preferences of end users concerning production (the manufacturer, the trade mark, a kind, quality indicators, appointment, packing, a place of acquisition, etc.), degree and the reasons of adherence of groups of consumers to various manufacturers of production, marks, production kinds etc. Definition and the analysis of popularity of trade marks and manufacturers among end users. Estimation of degree of satisfaction use of the goods of various brands. THE PURPOSE, ADVANTAGES OF RESEARCH:

5 +993(12) RESEARCH PARAMETERS:

6 +993(12) RESEARCH PARAMETERS :

7 WHAT PARTICIPANTS WILL RECEIVE ON AN EXIT: +993(12) We are responsible for reliability of a total! For this purpose we do THE SIX-STEP CONTROL: The pilot (the control of a correctness of the developed questionnaire) - 10 % The visual control on logic of filling % The control support - 10 % The control by repeated contact to the respondent (telephone + visits in house holds) - 10 % The data input control (repeated input) – 20 % The control of the entered data on base % We are responsible for reliability of a total! For this purpose we do THE SIX-STEP CONTROL: The pilot (the control of a correctness of the developed questionnaire) - 10 % The visual control on logic of filling % The control support - 10 % The control by repeated contact to the respondent (telephone + visits in house holds) - 10 % The data input control (repeated input) – 20 % The control of the entered data on base %

8 Terms of payment: 50% an advance payment 50% after receiving of all project materials by the Customer Payment in currency (TMM, USD, EUR) at the rate at the moment of payment +993(12) COST OF QUESTIONS: Closed question* Yes/No/Don’t know – 110,00 USD The multiple – 170,00 USD *The question contains the limited set of possible answers Closed question* Yes/No/Don’t know – 110,00 USD The multiple – 170,00 USD *The question contains the limited set of possible answers Opened question* 200,00 USD *Question with any variant of the answer Opened question* 200,00 USD *Question with any variant of the answer

9 +993(12) BONUS FROM TMH COMPANY: To each participant of this Omnibus research – the GIFT + BONUS TABULATION answers of respondents - demographic data ratio TABULATION answers of respondents - demographic data ratio

10 +993(12) TERM OF APPLICATION: Demands acceptance on participation in the Omnibus research - Turkmenistan On TMH Company site Contact person: Olesya Bolbochanu ( ) Charging performance of research works for TMH Company you’ll receive exact and a trustworthy information about volumes, structure of Turkmenistan market, consumers and their preferences, perception of a brand and a product, efficiency of advertising activity, competitors, possibilities of perspective development, product improvement, and also large-scale opportunities in testing as advertising materials, and production.


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