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IGNITING INNOVATION. What We Have Created Is an exclusive customer rewards program that brings your customer back into your dealership… OVER & OVER &

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Presentation on theme: "IGNITING INNOVATION. What We Have Created Is an exclusive customer rewards program that brings your customer back into your dealership… OVER & OVER &"— Presentation transcript:

1 IGNITING INNOVATION

2 What We Have Created Is an exclusive customer rewards program that brings your customer back into your dealership… OVER & OVER & OVER

3 One Card. Two purposes. Discounted Fuel Rewards Program In conjunction with Esso Fuel, we offer 5 cents off a litre discounts. We track every dollar spent at the dealership and turn a % into points to be used towards a new vehicle or towards reloading their gas card. Tracking software and live reports 24/7.

4 You work hard to obtain new cliental, now there’s a new way to REWARD them. The Industry’s standard closing ratio with new clients is 30%... 67% …With repeats it is NADA 2013

5 The Facts Its 5X more profitable to spend marketing and advertising dollars to retain current customers than it is to acquire new customers. Loyalty members visit 5x more often than non-members. Loyalty members spend 2x as much as non-members. Aberdeen research shows companies running Rewards Programs enjoy 280% greater spending from customers and 300% higher customer retention over competitors without programs. Researchers at Harvard University have found that if you increase repeat visits by 5%, you can raise your profits anywhere from 25% to 125%.

6 Revives your dealership every time they open their wallet. Designed for you and reloadable only at your dealership. 1,530 Esso locations coast to coast. You can customize it to suit your needs: $50, $75, $100, etc worth of 5 cent discounts. Builds a relationship including trust and loyalty from the customer. Preferred price available for your valued customers. Increased revenues in parts and service. We can transfer existing customer points onto our program. Bottom line: Rewards Points + Fuel Savings= RETENTION

7 How it Works  Every new customer who purchases a New or Used Vehicle from your Dealership will receive a Privileges Card.  Give them away/ sell them in the service drive-thru to ensure new and old customers are going to come back for service.  The Card is loaded with a predetermined dollar amount, $50, $75, $100, etc. For example a $50 card would equal 1000 liters of fuel at a discount of 5 cents per liter. The frequency of their reload is determined by you.

8 How it Works  The customer has the ability to redeem their points toward the purchase of a New or Used Vehicle or they have the opportunity to reload their Privileges Card with Fuel  If the customer chooses to reload the gas card the Dealership will be visited multiple times over the next year ensuring extra traffic through your showroom and service department. Multiple opportunities to ask for a sale, referral, or to book service.  Each Privileges Card is also a Rewards Card. Each time a customer returns for parts or service a % of their pre-tax invoice would be converted into points. 1 point = $1

9 CASL As of July 1 st, 2014 you must have all existing and potential customers consent to contacting them by or text. HOW DO YOU GET CLIENTS IN YOUR DATA BASE TO SIGN A CONSENT FORM AND VISIT YOUR DEALERSHIP? Canadian Anti-Spam Legislation

10 BUILD YOUR OWN PROGRAM You can give away or sell memberships in any department. We’ll consult with you to build the best rewards program for your dealership and demographics. CONTACT US TODAY FOR AN ONSITE CONSULTATION AND PERSONALIZED QUOTE

11 IGNITING INNOVATION


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