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(877) 839-5142 How to Get Direct Mail to Work 1.Target your audience. Business type, revenue, number of employees, years in business, income - age (residential.

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Presentation on theme: "(877) 839-5142 How to Get Direct Mail to Work 1.Target your audience. Business type, revenue, number of employees, years in business, income - age (residential."— Presentation transcript:

1 (877) How to Get Direct Mail to Work 1.Target your audience. Business type, revenue, number of employees, years in business, income - age (residential only), etc. 2.Narrow your focus Map out EXACTLY where you want to send your mail 3.Create an appealing offer 4.Make it interesting, fun, eye catching, delivered on Tuesday 5.Call (commercial only) 6.In the Call to Action - Make ‘them’ come to you 7.Repeat 3 times

2 (877) Know EXACTLY who will receive your postcard …

3 (877) Know EXACTLY where you want to send it … It’s OK if it’s only 61 leads!!!!

4 (877) We won’t just tease you with a photo of great chili… We’ll buy a bowl for you! SAMPLE - professionally designed

5 (877) That’s right! Bring this card to Your Self Storage located at Alfred and we’ll give you a coupon for a free meal at Cincinnati’s own Camp Washington Chili! Your Self Storage…a Cincinnati icon…oh, and the chili is pretty good, too. CampWashington Your SS Your Self Storage Alfred St. Cincinnati, OH Your Self Storage How to Get Direct Mail to Work 1.Target your audience. –Business type, revenue, number of employees, years in business 2.Narrow your focus –Map out EXACTLY where you want to send your mail. 3.Create an appealing offer and mail 4.Make it interesting, fun, eye catching 5.Call 6.Make ‘them’ come to you 7.Repeat

6 (877) SAMPLE – Make it Community Focused

7 (877) SAMPLE – a ‘postcard’ makes a more effective leave behind

8 (877) After the holidays, would you like your garage back? We can help! SAMPLE – Seasonal!

9 (877) Notice we’re selling 5 x 10s? Notice the fun? Readers like cute Notice your store’s name at top? Notice the map? Lastly, there’s a secret only writers know.


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