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(877) 839-5142 How to Get Direct Mail to Work 1.Target your audience. Business type, revenue, number of employees, years in business, income - age (residential.

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Presentation on theme: "(877) 839-5142 How to Get Direct Mail to Work 1.Target your audience. Business type, revenue, number of employees, years in business, income - age (residential."— Presentation transcript:

1 (877) 839-5142 How to Get Direct Mail to Work 1.Target your audience. Business type, revenue, number of employees, years in business, income - age (residential only), etc. 2.Narrow your focus Map out EXACTLY where you want to send your mail 3.Create an appealing offer 4.Make it interesting, fun, eye catching, delivered on Tuesday 5.Call (commercial only) 6.In the Call to Action - Make ‘them’ come to you 7.Repeat 3 times

2 (877) 839-5142 Know EXACTLY who will receive your postcard …

3 (877) 839-5142 Know EXACTLY where you want to send it … It’s OK if it’s only 61 leads!!!!

4 (877) 839-5142 We won’t just tease you with a photo of great chili… We’ll buy a bowl for you! SAMPLE - professionally designed

5 (877) 839-5142 That’s right! Bring this card to Your Self Storage located at 39850 Alfred and we’ll give you a coupon for a free meal at Cincinnati’s own Camp Washington Chili! Your Self Storage…a Cincinnati icon…oh, and the chili is pretty good, too. CampWashington Your SS Your Self Storage 39850 Alfred St. Cincinnati, OH 45214 513-340-7649 Your Self Storage How to Get Direct Mail to Work 1.Target your audience. –Business type, revenue, number of employees, years in business 2.Narrow your focus –Map out EXACTLY where you want to send your mail. 3.Create an appealing offer and mail 4.Make it interesting, fun, eye catching 5.Call 6.Make ‘them’ come to you 7.Repeat

6 (877) 839-5142 SAMPLE – Make it Community Focused

7 (877) 839-5142 SAMPLE – a ‘postcard’ makes a more effective leave behind

8 (877) 839-5142 After the holidays, would you like your garage back? We can help! SAMPLE – Seasonal!

9 (877) 839-5142 Notice we’re selling 5 x 10s? Notice the fun? Readers like cute Notice your store’s name at top? Notice the map? Lastly, there’s a secret only writers know.


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