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#QF15 Forum 2015 | February 19, 2015 Twitter 101.

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1 #QF15 Forum 2015 | February 19, 2015 Twitter 101

2 #QF15 Forum 2015 | February 19, 2015 #HelloMyNameIs Kevin Smith Digital Media & Communications Specialist BC Patient Safety & Quality Council Lori Campbell Practice Initiatives Lead, Professional Practice Nursing Vancouver Acute Vancouver Coastal Health

3 #QF15 Forum 2015 | February 19, 2015 #HelloMyNameIs

4 #QF15 Forum 2015 | February 19, 2015 Before We Begin… Share what you are learning, ask questions or chat with others on Twitter! #QF15 #A1

5 #QF15 Forum 2015 | February 19, 2015 #Hashtag? “Tweeted”? Twitter?! We’ll get to it!

6 #QF15 Forum 2015 | February 19, 2015 Before We Begin… Download our guide from Kevin also just tweeted a link!

7 #QF15 Forum 2015 | February 19, 2015 Before We Begin… We might get excited. There may be lots of questions. Hold us to this: This session will explore Twitter’s tremendous value for seeking to improve health care. We’ll also make sure to cover the basic terminology, etiquette and culture so you can get started, dispel some common stereotypes and work through common reasons why people don’t give it a chance.

8 #QF15 Forum 2015 | February 19, 2015 Before We Begin… How much experience do you have with Twitter? What’s Twitter? A little bit. I know my way around it. I use it frequently. I can no longer type sentences of > 140 characters.

9 #QF15 Forum 2015 | February 19, 2015 We Only Have an Hour! Today we’ll explore the basics of Twitter. We can’t cover everything. But we’ll answer your questions. We’ll show examples of why it’s an awesome tool we can use to improve care. Maybe we could do Twitter 201 next year?

10 #QF15 Forum 2015 | February 19, 2015 BCPSQC’s Approach Big picture: it’s a unique opportunity to… 1.Engage with colleagues (strong & weak tie) 2.Disseminate ‘calls to action’ to large audiences 3.Increase awareness of issues 4.Build and strengthen communities

11 #QF15 Forum 2015 | February 19, 2015 BCPSQC’s Approach Big picture: it’s a unique opportunity to… 5.Spread learning from events 6.Learn from and about others 7.Distribute information and resources 8.Go to where conversations are taking place

12 #QF15 Forum 2015 | February 19, 2015 BCPSQC’s Approach Twitter empowers us to: Be a trusted voice on health quality Support the work of our partners Grow interest and involvement in the health quality agenda

13 #QF15 Forum 2015 | February 19, 2015 Lori’s Reasons Learn about other people, practices, and healthcare ‘culture’ Share cool things Be an advocate for healthcare and nursing in the public sphere (a lofty goal!)

14 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: An Overview It’s a social network that lets users write and read online posts – tweets! Tweets are limited to 140 characters. There are 284 million active users (Q3, 2014). It’s now an essential business communication tool.

15 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: Handles Handle = username Create one that reflects who you are. Be memorable. Try to keep it short. Keep it pretty.

16 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: Handles

17 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: Handles Helped by: Great Twitter bio.

18 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: Bios

19 #QF15 Forum 2015 | February 19, 2015 Let’s Talk is used before a handle to identify accounts. If you misspell the handle or forget the person will not be notified about your tweet. Your followers will also not be able to click the link.

20 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Bad: Hi Kevin! How about those Canucks? Bad: Hi kevin4quality! How about those Canucks? Good: How about those Canucks?

21 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: RT / Retweet Sharing what someone else tweeted. It’s like forwarding an .

22 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: RT / Retweet tweeting: A ‘Work Smarter, Not Harder’ Approach to Improving Healthcare tweeting: Boo yeah A ‘Work Smarter, Not Harder’ Approach to Improving Healthcare

23 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: RT / Retweet tweeting: A ‘Work Smarter, Not Harder’ Approach to Improving Healthcare tweeting: Boo yeah A ‘Work Smarter, Not Harder’ Approach to Improving Healthcare

24 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: MT / Modified Tweet Use it when you make changes to a tweet that you want to retweet. Not really necessary for smaller edits.

25 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: MT / Modified Tweet tweeting: Talking trials happening here - such awesome work! Making sure nurses know their scope and role to maximize benefits! tweeting: Talking trials here - such awesome work! Making sure nurses help maximize benefits!

26 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: HT / Hat Tip Use it when you tweet about something you found on Twitter, but still want to acknowledge your source. It’s a nice thing to do.

27 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: HT / Hat Tip tweeting: Check out this great cover of my favourite Bonnie Tyler song: #TotalEclipseOfTheHeart tweeting: Yes! You can never have enough Bonnie Tyler in your life! #TurnAroundBrightEyes

28 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: # / Hashtag The # is used to organize information so that it is easy to find. From: I need help finding stroke materials, does anyone have ideas on where to go? To: I need help finding #stroke materials, does anyone have ideas on where to go?

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32 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: # / Hashtag They can help you find popular conversations taking place around you. Common hashtags: #sepsis, #cdnhealth, #bchc #FOAMed #FOANed Fun hashtags: Was able to send out my first tweet! #booyeahgrandma

33 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: DM / Direct Message It’s Twitter’s version of a private message. tweeting: Can you add this resource to knowledge centre? tweeting: d kevin4quality Hi! Can you add this resource to knowledge centre?

34 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: Favourites Twitter’s version of saving tweets that you want to see again. Also a way to say, “I liked this tweet.” Note: they’re public.

35 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: Lists Lists help you group people you are following by any topic you desire. They can be public or private. You can also subscribe to another person’s list.

36 #QF15 Forum 2015 | February 19, 2015 Let’s Talk Twitter: Common Images

37 #QF15 Forum 2015 | February 19, 2015 What Happens if You Make a Mistake? It’s probably not a big deal. You can delete tweets. But it’s quite alright to send out a second tweet that corrects your previous mistake.

38 #QF15 Forum 2015 | February 19, 2015 Some Things to Keep in Mind People are more likely to value your tweets if they include relevant and interesting content. Be engaging. Ask questions, respond to others and crowdsource. Try to keep tweets under 120 characters.

39 #QF15 Forum 2015 | February 19, 2015 Some Things to Keep in Mind Be nice. Give credit with a RT and mention those involved in an event, article, etc.. Tweet as little or as frequently as you like. Tweet when you like.

40 #QF15 Forum 2015 | February 19, 2015 Some Things to Keep in Mind Share links. Keep them short. Keep your tweets legible. Avoid shorthand like gr8 and u. Acronyms are not pretty. Pictures are engaging.

41 #QF15 Forum 2015 | February 19, 2015 Remember these slides? Big picture: it’s a unique opportunity to… 1.Engage with colleagues (strong & weak tie) 2.Disseminate ‘calls to action’ to large audiences 3.Increase awareness of issues 4.Build and strengthen communities 5.Spread learning from events 6.Learn from and about others 7.Distribute information and resources 8.Go to where conversations are taking place

42 #QF15 Forum 2015 | February 19, 2015 Example: Building & Strengthening our Community #QualityChat Each chat has a guest host and topic related to improving the quality of health care. Always on the last Wednesday of every month at 9am PST / 12PM EST. See you on February 25?

43 #QF15 Forum 2015 | February 19, 2015 World Sepsis Day Example: Increasing Awareness of Issues

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49 #QF15 Forum 2015 | February 19, 2015 So what happened? Example: Increasing Awareness of Issues

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51 #QF15 Forum 2015 | February 19, 2015 And how’d it grow? Example: Increasing Awareness of Issues

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53 #QF15 Forum 2015 | February 19, 2015 Campaign has been recognized throughout the NHS and around the world. Over a recent one-year period: 75 million impressions. Example: Disseminate Calls to Action

54 #QF15 Forum 2015 | February 19, 2015 Twitter is great for: Live-tweeting - #QF15 #A1 Sharing links to presentation files Follow ongoing developments, resources, etc. Example: Promote Learning from Events

55 #QF15 Forum 2015 | February 19, 2015 Example: Learn From and About Others

56 #QF15 Forum 2015 | February 19, 2015 Example: Distribute Information and Resources

57 #QF15 Forum 2015 | February 19, 2015 Example: Distribute Information and Resources

58 #QF15 Forum 2015 | February 19, 2015 Example: Go to Conversations Mentions of cerebral palsy and Breaking Bad, the character or the actor, over the year after the show’s last episode aired. Sources: Klick.com; Sysomos

59 #QF15 Forum 2015 | February 19, 2015 Look for hashtags. Who is followed by the people you follow? Who else is on lists that you are a member of? Who follows you? How Can I Find People to Follow?

60 #QF15 Forum 2015 | February 19, 2015 Let Your Personality Shine

61 #QF15 Forum 2015 | February 19, 2015 Let Your Personality Shine

62 #QF15 Forum 2015 | February 19, 2015 Be Responsible, and Trust Yourself People are watching. (Dun Dun Dun) Maybe you should have separate professional and personal accounts. It’s about common sense.

63 #QF15 Forum 2015 | February 19, 2015 Be Responsible, and Trust Yourself There are resources that can help you, like social media guidelines: From organizations and professional bodies. What to be aware of and processes to follow. Principles to guide the use of social media in your professional capacity.

64 #QF15 Forum 2015 | February 19, 2015 Let’s Bust Some Myths No one cares what I had for lunch No one cares about what I have to say It’s for young people I don’t have time There’s too much info out there There isn’t enough info out there

65 #QF15 Forum 2015 | February 19, 2015 Thanks! Any Questions?


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