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George Pressler, Past President HCE Moderator Tom Dougherty, President Elect HCENetworking Overview John Seroka, Member Sponsor CommLinkedIn Christina.

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Presentation on theme: "George Pressler, Past President HCE Moderator Tom Dougherty, President Elect HCENetworking Overview John Seroka, Member Sponsor CommLinkedIn Christina."— Presentation transcript:

1 George Pressler, Past President HCE Moderator Tom Dougherty, President Elect HCENetworking Overview John Seroka, Member Sponsor CommLinkedIn Christina Thielst, FACHE, Board MemberOther Social Media Sites

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3 Health Care Executives of Southern California would like to thank our Sponsors whose support allows us to provide quality educational programs to the leaders, and soon to be leaders of our industry!

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7 Why network?  Explore new career options,  Find a new job, advancement,  Develop your current career,  Obtain referrals or sales leads,  Develop informational resources that can help you do a better job,  Help others,  Make new friends,  Or simply to broaden your professional horizons

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9 We’ll start by covering the basics of networking Next we’ll provide an overview to your social media options – dos; don’ts, and what mistakes to avoid. We’ll explore the use of social media tools and how to leverage them to enhance and expand your networking activities.

10 network / nétwerk n. & v. a group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)

11 The mission of HCE is to increase the knowledge and professional competency of its members by providing a rich variety of educational opportunities; to enhance their career growth and satisfaction by providing opportunities and stimulus for networking and sharing; and to contribute to the health industry as a whole through the development and promotion of its future leaders.

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14  Explore new career options,  Find a new job,  Develop your current career,  Obtain referrals or sales leads,  Develop informational resources that can help you do a better job,  Help others,  Make new friends,  Or simply to broaden your professional horizons

15 To Help Others Most people think networking is about benefits to one’s self. Take the position that you network to help others.

16 The root of discomfort in network for most is: “selling yourself” What runs through the minds of many is: Who am I? What do I have to offer? People who focus on themselves turn me off Fear of being rejected Fear of being ignored Lack of self confidence All these thought and feeling are normal

17 Approach helps to reduce fear The major focus: The other person and learning about them Ask open ended questions Through the normal course of conversation will get around to you. Focusing on others helps with a major networking technique – LISTENING!

18 Be a “connector” - when the opportunity arises: Help connect them with someone. Similar interests Similar challenges Similar needs Other networkers – help build the community

19 60 second synopsis: I’m from I went to school at I’m working at -----; or my experience includes I’m looking for an opportunity to Build your “brand” Areas of interest Areas of expertise

20 The point of networking is -- relationship development. One does not develop a relationship via a one- time encounter. One develops relationships by repeated encounters, interactions, and communications. Virtual relationships are common but to “close” on a job or sale – a face-to-face works best.

21 Take advantage of your HCE membership to get involved. Help others - share info that might help Offer to make “warm” introductions to assist others with networking. Drop the people you’ve met a line; touch base; see how they are doing; or get their thoughts Some relationship click, some don’t – this is normal

22 Networking is helping others & building relationships When we give to someone, we take an important step toward eli ci ting those “know, like, and trust” feelings toward us. This produces the natural desire to give back to you. They’ll want to cultivate a win/win relationship with you.

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25 Only security in life is your ability to perform Median # of yrs workers stay with employers Prepare for change Study networking

26 Web service to find people you should connect with Tool to expand your network by setting up a profile akin to a resume so that people can find you A network of over 40.3M just in U.S. #1 business networking site

27 LinkedIn targets professionals from all over the world including job seekers

28 Create account: upload your contacts from account Search: robust search mechanism Get suggestions: based on your connections; friends of friends Join groups: share in discussions; get introduced to others

29 Best Practices: connect with former bosses, people who worked for you, fellow co-workers and other people who know your work Get endorsements Highlight accomplishments Settings: open to career opportunities Search for people in your region that work in the industry you are targeting

30 Grow your network when you don’t need it: you never know when you will need it so keep your profile “alive” Avoid using boiler plate invite: explain clearly and honestly why you wish to connect

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33 Search (Google) your name periodically See what is available about you on the public internet – Does it reflect the image you want to portray? Adjust privacy settings on your social media sites, if needed Remove undesirable or inappropriate content Notify site moderators if it violates policies

34 Engage individuals in their search for information and knowledge Content can be promoted with links on blog or other social networking posts Increases search engine rating and helps moves your name to the first page Add value and be respectful Create some excitement Have a clear plan and rules for engagement

35 Exercise good judgment, no matter which media is used Patient Health Information Proprietary Business Information Confidential (Employment, Medical Staff, etc) Sensitive Issues and Matters

36 Facebook – be careful with friends & privacy settings Join sites to network with others who share your interests Leave thoughtful & relevant comments on the posts of others

37 Share interesting blog posts with your LinkedIn connections Submit guest posts to existing blogs Start a blog to highlight your expertise & showcase your work Style – reflect your brand; make it your own

38 Post short comments on current (140 characters) Tweet links to your blog posts or comments Re-tweet the posts of those you follow Acknowledge retweets & mentions Monitor posts on keywords

39 Read, edit and search content posted by others & add new content Wikipedia AskDrWiki and MedPedia Ideal for collaborative projects

40 HCE’s Linked In Group: HCESoCal HCE’s Sub Group: BOG exam ACHE’s Linked In Group: American College of Healthcare Executives HCE’s ACHE’s ACHE’s Facebook: ACHE Congress on Healthcare Leadership

41 1.ACHE Social Media Networking ResourcesACHE Social Media Networking Resources 2.Social Media in Healthcare: Connect Communicate Collaborate Health Administration Press and Amazon.comHealth Administration Press Amazon.com 3.Online Book Companion Best practices & LinksBest practices & Links 4.Connect, Communicate, Collaborate: Exploring New Media Self-Study Course (6 Cat I Credit Hours)Self-Study Course 5.Frontier in Healthcare Management - Social Media Issue (Winter 2011)

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44 Christina Beach Thielst, FACHE Tom Dougherty George Pressler, AIA John Seroka


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