Presentation on theme: "Electronic Media Made Easy for You!. At Oceanside Media We assist ad agencies, and clients directly, in the planning, researching, placement, and billing."— Presentation transcript:
At Oceanside Media We assist ad agencies, and clients directly, in the planning, researching, placement, and billing of electronic media. We are experts at researching and negotiating cost efficient media buys and we get the job done for you quickly.
Stages of Media Buying that OCEANSIDE is prepared to handle RESEARCH NEGOTIATE & PLANNING PLACEMENT CREATIVE & PRODUCTION INVOICE
RESEARCH This is the most time consuming stage of a media buy. At Oceanside Media we have access to virtually all electronic media research available in the U.S. or Canada today. Say you’re an ad agency or advertiser that has a need to explore radio advertising options in multiple markets. Just finding out what the radio station call letters are in each market can be a challenge. Then, figuring out who the “players” are in each market is even more challenging. Oceanside Media can figure this out for you in a matter of minutes all over the U.S, and Canada.
Oceanside Capabilities We can identify all stations in each market in any radio market for you. We can supply you with ratings information for every rated market in the U.S and Canada. We will analyze ratings information for you as well as the market itself. We will analyze the markets for you conceptually. We will select media outlets based on this analyses that will do the best job at reaching the people you need to reach cost efficiently.
NEGOTIATING & PLANNING Oceanside Media is your “one-stop-shop” that saves you time. Calling each and every station that you are interested in using is a time consuming effort. Place one phone call to us or send us one e-mail and we’ll get everything together for you quickly and easily so that it is effortless for you anywhere in the U.S. or Canada. In addition, when calling more than one radio station in a market you are apt to receive biased research if you receive any at all. Local reps want to have their station appear to be top-rated so they present research that is biased. At Oceanside Media we rep all the stations and therefore have no reason to show you biased ratings. We are unbiased and we want to do the right job for you.
Why Oceanside is your “One-Stop-Shop ” Because of our connection to thousands of stations and digital aggregators across the U.S. and Canada. Because of our relationships with GSMs and GMs at the stations. These are the people that set the rates and are able to negotiate the best deal for you Because we negotiate pricing with a variety of stations in each market to see how the stations stacks up against one another. If the intention is to buy just 3 radio stations we may very well analyze pricing from 12 different stations. Because the buys we work on with you include stations that are either top-rated statistically or consistently to achieve maximum reach and frequency, cost efficiently. Because we negotiate added value. This includes sponsorships and bonus spots.
PLACEMENT You give us the approval, we’ll place the orders We confirm all orders with each station We supply each station with approved creative and traffic instructions
CREATIVE / PRODUCTION Oceanside Media has the ability to get most radio stations in the U.S. and Canada to produce your radio spots at no charge. If you wish to have your spots professionally produced we can get that done for you too. Oceanside Media has extensive radio production capabilities through its partnership with Chart Productions. Having a professional produce your spot does require a fee but it is nominal and well worth the price.
Why is a professionally produced spot worth the price….. Because radio stations are not in the business of producing spots, Chart Productions is. Radio stations are in the business of airing radio programs for entertainment and news. They have no desire to produce radio spots. Radio stations will produce spots for you at no extra cost but they are not anxious to do it. That is why they are commissioning you 15% off the gross amount of the buy. The 15% agency commission is paid because the stations expect that an advertiser’s spot will arrive already produced. Chart IS anxious to produce spots for you because that’s their job If you buy more than one station in a market and the stations are not all owned by the same company the stations will each have to produce their own spots. Competing ownership groups do not share production with one another. Therefore, you will have the same script running on several stations but it will be voiced by several different people. When hiring Chart to cut the spots you are allowed to air the one spot on any number of stations you buy. This adds continuity thus the chance for a successful campaign is greater. Airing the same Chart spot on all stations makes your client sound better
NEW BUSINESS DEVELOPMENT Oceanside Media is anxious for you to win new business. We do whatever we can to help you achieve this goal If you are pitching an account and you feel electronic media should be a part of the plan we will research the markets for you and price them out just like it were an actual buy. If radio is part of the new business pitch we will have Chart Productions cut a speculative spot for you at no charge for you to share with your new business prospect.
INVOICING Media outlets invoice Oceanside Media Oceanside verifies schedule ran as ordered One bill is sent to you for the net due for all stations combined You send us one payment for all stations and Oceanside will remit payments to each station
EXPERIENCE On the Air In Production In Programming In Sales In Management Our experience is extensive. For over 30 years we have worked in radio, television and digital media in the following capacities
OCEANSIDE MEDIA, LLC If its electronic media you need we’ve got you covered from beginning to end.
Thank you for your interest in having Oceanside Media, LLC help you!!