Presentation on theme: "We’ll Be Right Back After These Messages"— Presentation transcript:
1 We’ll Be Right Back After These Messages displayedinfomercialpersuadeeffectiveconvincingOpen Court Level 4 / Unit 5 – Communication / Lesson 2 / ppMelissa Lape- Wilson Elementary
2 displayed “Use context clues” A well-known soft drink prominently displayed during a prime-time TV show is an advertisement.Games and dolls were displayed in the toy store window.Displayed- shownMelissa Lape- Wilson Elementary
3 infomercial Infomercial-extra-long television commercial “Use context clues”Infomercials and music videos are, in fact, advertisements.Infomercials on television advertise things like exercise videos and car polish.Infomercial-extra-long television commercialMelissa Lape- Wilson Elementary
4 persuade “Use context clues” They’re all intended to persuade you to buy something.Ally tried to persuade me to go to the movies by offering to buy me popcorn.Persuade- talk into believing or doing somethingMelissa Lape- Wilson Elementary
5 effective “Use context clues” How effective are these kinds of ads at convincing you to buy their product?I coughed all night because my cough medicine wasn’t very effective.Effective- able to get resultsMelissa Lape- Wilson Elementary
6 convincing “Use context clues” How effective are these kinds of ads at convincing you to buy their product?Ryan had a hard time convincing his mom to let him go away to camp.Convincing - making someone believe something they didn’t necessarily believe earlierMelissa Lape- Wilson Elementary
7 We’ll Be Right Back After These Messages making someone believe something they didn’t necessarily believe earlierAble to get resultsShownExtra-long television commercialTalk into believing or doing somethingdisplayed __infomercial__persuade __effective __convincing __Melissa Lape- Wilson Elementary
8 Word Knowledge cartoon conclude fluid true bloom rude duty *These words contain different spellings of the /oo/ sound.Melissa Lape- Wilson Elementary
10 Word Knowledge Variations of the root word advertise: advertised - past tenseadvertisers - plural noun, meaning people who advertiseadvertisements – plural noun, things that are used to advertiseadvertising – present tense verb formMelissa Lape- Wilson Elementary
11 Word Knowledge Words that contain –tion, –ure, -ture (-ure) pleasure measure failure(-ture)departurenaturemixturelecturepicturemoisture(-tion)situationmotionprotectionquestionlocationcreationMelissa Lape- Wilson Elementary
12 What does the adverb literally mean? Commercials aren’t always literally true.
13 *Note the quotation marks around borrow. The networks are allowed to “borrow” theairwaves.*Note the quotation marks around borrow.Quotation marks are sometimes used to set apart a word or phrase to make its meaning or the way it is used clearer to the reader.In this sentence the quotation marks are used to signal that the word is being used in an unusual way.What borrow means in this case is “use for free and not return anything” rather than the actual meaning, “to take something with the intent of returning it.”
14 Identify the nouns in the sentence? Advertisers agree that children are a special part of the TV audience.Advertisers agree that children are a special part of the TV audience.Nouns:advertiserschildrenpartaudience
15 Which word contains -tion? Helping a blind person across the streetis a kind action.
16 Resources: Videos: Reading Rainbow video: The Sign Painter’s Dream Books:The Signmaker’s Assistant by: Tedd ArnoldArthur’s TV Trouble by: Marc BrownGreat site for infomercials:Melissa Lape- Wilson Elementary