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U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n d www.usq.edu.au USQ Springfield A Different Approach Doug Fraser – Director USQ Springfield.

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Presentation on theme: "U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n d www.usq.edu.au USQ Springfield A Different Approach Doug Fraser – Director USQ Springfield."— Presentation transcript:

1 U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n d www.usq.edu.au USQ Springfield A Different Approach Doug Fraser – Director USQ Springfield Doug Fraser – Director USQ Springfield

2 T h e U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n dU n i v e r s i t y o f S o u t h e r n Q u e e n s l a n dBACKGROUND Opened S1 2007Opened S1 2007 Located within Education City (EC) SpringfieldLocated within Education City (EC) Springfield EC is a joint venture between Springfield land Corporation and MIRVACEC is a joint venture between Springfield land Corporation and MIRVAC Bremer TAFE subtenant of USQBremer TAFE subtenant of USQ Other EC tenants include secondary school, language providers, VET providersOther EC tenants include secondary school, language providers, VET providers

3 T h e U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n dU n i v e r s i t y o f S o u t h e r n Q u e e n s l a n d WHY BE PART OF EDUCATION CITY? Location, location, locationLocation, location, location Transport, infrastructure, employmentTransport, infrastructure, employment Motivation of other partiesMotivation of other parties Economies of scaleEconomies of scale Reduced capital costsReduced capital costs Educational pathwaysEducational pathways Entry into Brisbane marketEntry into Brisbane market

4 T h e U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n dU n i v e r s i t y o f S o u t h e r n Q u e e n s l a n d KEY EXTERNAL ISSUES Contractual basis – landlord/tenant relationshipContractual basis – landlord/tenant relationship Third party requiring profit - USQ requires surplus but margins are thinThird party requiring profit - USQ requires surplus but margins are thin Third party operating in free market, university operating with constraintsThird party operating in free market, university operating with constraints USQ public institution subject to state and federal requirementsUSQ public institution subject to state and federal requirements Potential conflicts in areas of growth and operationsPotential conflicts in areas of growth and operations –Third party focus on expansion and risk shift –Third party focus on future tenants as customers, university focus on students as customers

5 T h e U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n dU n i v e r s i t y o f S o u t h e r n Q u e e n s l a n d KEY INTERNAL ISSUES Campus must provide operating surplus to parent institutionCampus must provide operating surplus to parent institution Accountability rests with one individual – Director USQ SpringfieldAccountability rests with one individual – Director USQ Springfield Director responsible for all campus and academic operationsDirector responsible for all campus and academic operations Zero base budgetingZero base budgeting Conflicting operational and marketing prioritiesConflicting operational and marketing priorities

6 T h e U n i v e r s i t y o f S o u t h e r n Q u e e n s l a n dU n i v e r s i t y o f S o u t h e r n Q u e e n s l a n d WORKING WITH FACULTIES Programs approval subject to Springfield business casePrograms approval subject to Springfield business case Programs are purchased by the DirectorPrograms are purchased by the Director Faculties responsible for delivery and quality of agreed programsFaculties responsible for delivery and quality of agreed programs Academic staff under operational control of Campus but belong to FacultiesAcademic staff under operational control of Campus but belong to Faculties All commercial risks accepted by CampusAll commercial risks accepted by Campus Faculties make no profit from Springfield programsFaculties make no profit from Springfield programs Campus operates under zero base budget – faculties operate on a load based budgetCampus operates under zero base budget – faculties operate on a load based budget

7 Does it Work?


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