1 ST FOLLOWER TURNS LONE NUT INTO A LEADER – SUPPORT OTHERS! http://www.youtube.com/watch?v=fW8amMCVAJQ
WHY? “we’re not looking for your money, we’re looking for your voice” “where there’s a man / woman who has no voice, there ours shall go singing” For every letter / phone call / petition signature etc, politicians / business people see that as representing 100 people
CASE STUDY – KONY 2012 WHAT WORKED, WHAT DIDN’T?
“WE ARE LIVING IN A NEW WORLD. FACEBOOK WORLD. 750 MILLION PEOPLE WITH NO BORDERS”
CASE STUDY – KONY 2012 – WHAT WORKED, WHAT DIDN’T Worked Emotive – shocked people Fun – gave participants something – stella fella Hope Told them what to do – made it easy Social networking Didn’t work Research – illegal Military intevention – lost support of church etc Target government – go to the root of the problem – Aim higher than president
HOW? 1.Concientise Shock – “an experience that jolts”
HOW? 2. Hope Ethiopia’s school enrolment rate up from 38% to 72% Enrolment in Tanzania doubled to 98% Child mortality down 40% in Eritrea, Ethiopia, Malawi, Mozambique and Niger in past 20 years Uganda’s HIV / AIDS rate down 10% Malaria deaths halved in Eritrea, Rwanda and Zambia
HOW? Concientise Hope Action fun research technology Governments and public
WHAT WILL WE DO NOW? Detention for detention http://cm.org.au/wmm/advocate.htmlhttp://cm.org.au/wmm/advocate.html Lantern parade Protest at detention centre Petition / letter writing campaign – community run ?????