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Mobilising the masses to make change PEOPLE POWER.

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Presentation on theme: "Mobilising the masses to make change PEOPLE POWER."— Presentation transcript:

1 Mobilising the masses to make change PEOPLE POWER

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3 1 ST FOLLOWER TURNS LONE NUT INTO A LEADER – SUPPORT OTHERS!

4 WHY? “we’re not looking for your money, we’re looking for your voice” “where there’s a man / woman who has no voice, there ours shall go singing” For every letter / phone call / petition signature etc, politicians / business people see that as representing 100 people

5 CASE STUDY – KONY 2012 WHAT WORKED, WHAT DIDN’T?

6 “WE ARE LIVING IN A NEW WORLD. FACEBOOK WORLD. 750 MILLION PEOPLE WITH NO BORDERS”

7 CASE STUDY – KONY 2012 – WHAT WORKED, WHAT DIDN’T Worked Emotive – shocked people Fun – gave participants something – stella fella Hope Told them what to do – made it easy Social networking Didn’t work Research – illegal Military intevention – lost support of church etc Target government – go to the root of the problem – Aim higher than president

8 HOW? 1.Concientise Shock – “an experience that jolts”

9 HOW? 2. Hope Ethiopia’s school enrolment rate up from 38% to 72% Enrolment in Tanzania doubled to 98% Child mortality down 40% in Eritrea, Ethiopia, Malawi, Mozambique and Niger in past 20 years Uganda’s HIV / AIDS rate down 10% Malaria deaths halved in Eritrea, Rwanda and Zambia

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11 DID YOU KNOW?

12 SOCIAL MEDIA

13 IT’S ALREADY HAPPENING

14 IT’S ALREADY HAPPENING!

15 AIM HIGHER THAN PRESIDENT

16 WHAT ARE WE GOING TO DO?

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18 DETENTION FOR DETENTION

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22 HOW? Concientise Hope Action fun research technology Governments and public

23 WHAT WILL WE DO NOW? Detention for detention Lantern parade Protest at detention centre Petition / letter writing campaign – community run ?????

24 COMMUNITY RUN

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