Presentation on theme: "Office of Communications and Consumer Information Relaunch/redesign of nhtsa.gov (based on a true story) Jim Schulte nhtsa.gov Content Manager The Tiny."— Presentation transcript:
Office of Communications and Consumer Information Relaunch/redesign of nhtsa.gov (based on a true story) Jim Schulte nhtsa.gov Content Manager The Tiny Type: All opinions expressed – especially the really outlandish ones – are mine alone. No IT staff was harmed in the making of this website.
Office of Communications and Consumer Information NHTSA.gov redesign & CMS implementation: Challenges, successes, really hard challenges, creativity … and what do you mean we won’t get any more money until 2007, maybe?
4 4 NHTSA.gov launched in 1996 Began as a billboard site; evolved to more consumer focus Seemingly designed for the internal audience; organizational approach to content presentation No official owner or decision-maker; IT became default editor/owner Two scariest issues Daughter sites had sprung up Content management? People’s memories End result Warehousing of content Nobody really knew what was where and why, how old, or how much We were more ready for reality than reality was ready for us
5 5 10. Impossible deadline 9. Very small project team 8. Huge internal skepticism 7. Covert foot-dragging / overt turf tussles 6. Taxonomy? What the hell do stuffed animals have to do with anything? 5. Money, money, money, money 4. What do you mean we didn’t buy workflow? 3. I thought I was in charge? Who are you guys? 2. Site licenses? We don’t need no stinking site licenses! 1. We didn’t know what we didn’t know! Top 10 key issues facing the project
6 6 The start Internal discovery/decision process from Jan.-June ’04 Met with Knowledge Advantage Inc. and Infused Solutions early July Chunked down project into Phases The fears Could we speak the same language? Didn’t want a two-ton pencil with a four-ton eraser Didn’t want a drive-by delivery The finish Launched Phase 1 beta for internal audiences feedback on Oct. 4 Went live on the web on Dec. 7 From zero to 60 in a relative nanosecond
9 9 What happened No money, honey What do you mean we didn’t pay for training? Jettisoning key things to lightening the balloon Shifting priorities: All consolidation, all the time Champions leave, vacuum ensues The impact Phases 2-on are delayed Expanding the user-base for the tool is delayed Project has lost momentum; internal skepticism on the rise again Reality bites: From 60 back to zero
10 We ain’t dead yet Small-scale innovation and problem-solving If you can’t change the tool, then change how you use it Is anybody writing this down? Build a test VCM as a test/staging server Necessity is a mother … of invention, even
17 The takeaways Designate an Al Haig; Clear authority on the decisions is paramount Market to the internal audience, often and then some more; they can kill you, or make you wish you were dead Have a high-ranking champion … and a couple of white knights It’s OK to be stupid; As long as you’re not afraid to ask questions If you love it, set it free: Don’t get too wedded to a feature or function because it might not survive triage and fighting to keep it could impact the project Change hurts: Never underestimate the amount of training/explaining/education you will have to do with your readers Always try to break the tool/system as soon as possible Choose well who you bring to the dance If we had to do this over again …
18 Semper Gumby or Keep cool, but do not freeze But when all else fails … try these words to live by
Office of Communications and Consumer Information Jim Schulte 202.366.6651 firstname.lastname@example.org Questions? Rebuttals? Arguments?