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June 21 – 23, 2010 The Asafu Yard, Charles Town, Portland Chief Maroon contact: Colonel Frank Lumsden Leader of the Charlestown Maroons 1-876-445-2861.

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Presentation on theme: "June 21 – 23, 2010 The Asafu Yard, Charles Town, Portland Chief Maroon contact: Colonel Frank Lumsden Leader of the Charlestown Maroons 1-876-445-2861."— Presentation transcript:

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2 June 21 – 23, 2010 The Asafu Yard, Charles Town, Portland Chief Maroon contact: Colonel Frank Lumsden Leader of the Charlestown Maroons Event Management contact: Lesli Williams Grizzly’s Entertainment Limited

3 1.Event History Event Concept 3.Event Marketing 4.Financial Summary 5.Sponsorship Opportunities

4 Event History The International Maroon Convention was birthed from the Charles Town Maroon Council’s (CTMC) desire to: Gather Maroon communities worldwide; Showcase and preserve the cultural heritage; Increase awareness of Maroon contribution to contemporary societies; Identify and pursue economic opportunities for Maroon communities

5 Event History (cont’d) Annual Quao’s Day Victory Celebration Annual Quao’s Day Victory Celebration The CTMC therefore evolved an existing event, named the Annual Quao’s Day Victory Celebration, to suit the new wishes of the council. The “Annual Quao’s Day Victory Celebration” which has been well received from its inception in 2004, has received a patronage of international visitors eager to relate their connection with local Maroons. Quao’s Day Victory Celebration 2006 Charles Town, Portland

6 Event History (cont’d) International Maroon Convention This event was expanded in 2009 when the need to connect the ancestral linkages in the Diaspora in the US, Canada, Europe, the Caribbean, South America, and West Africa was first identified. Thus, the International Maroon Convention was born. Nova Scotia

7 Event History (cont’d) The first International Maroon Convention (2009) was a two day event of conferences and a festival. Presentations were made by invited guest speakers on the History of the Maroons and cultural practices, a tour showcasing a day in the life of a Maroon, and several musical and dramatic presentations. International Maroon Convention 2009 Charles Town, Portland

8 Event History (cont’d) The festival received a reasonable patronage of 200 persons with very little promotion, and received the support of some popular local figures. Doniesha Prendergast, Bob Marley’s Granddaughter, talks with Colonel Sidney Peddie next to Cudjoe’s monument

9 2010 Event Concept The Abeng “Meet me in the circle” The theme of the International Maroon Convention last year was The Abeng (The Calling). This year’s theme will embody that of the convention’s logo and will be entitled “Meet me in the circle”. The purpose is to unite the members of the Maroon community in the Diaspora in the US, Canada, Europe, the Caribbean, South America, and West Africa via the convention’s cultural activities.

10 2010 Event Concept (cont’d) The 2 nd Annual International Maroon Convention (2010) is scheduled to be a three day event from June 21 st to 23 rd. It will involve showcasing the Maroon cultural heritage through guest speaker presentations, musical and dramatic pieces, and tours of the ancestral grounds. Drumming Presentations Charles Town Maroons

11 2010 Event Concept (cont’d) Day 1: June 21 st Conference Registration (8:00am – 10:00am) Official Opening Ceremony (8:30am – 9:30am) - Welcome & Introduction - Abeng Presentation - Presentations by Jamaican Maroon Colonels - Presentations by Diaspora Colonels - Meeting in the Circle (Symbolic union of Diaspora Colonels) - Drumming Presentations Coffee Break & Meet and Greet (9:30am – 10:00am) - Chocolate Tea, Mint Tea, etc. - Coffee - Natural Juices & Water Conference - 2 presentations (Topics T.B.C.) (10:00am – 12noon) - Lunch Break (12:00noon – 1:00pm) - 3 presentations (Topics T.B.C.) (1:00pm – 5:00pm) Festivities - Tours (T.B.C.) - Dance & Musical Presentations - Art & Craft Demonstrations - Booth Displays - Food Vending Stalls

12 2010 Event Concept (cont’d) Day 2: June 22 nd Conference Registration (9:30am – 10:00am) Conference - Coffee break (during registration) - 2 presentations (Topics T.B.C.) (10:00am – 12noon) - Lunch Break (12:00noon – 1:00pm) - 2 presentations (Topics T.B.C.) (1:00pm – 3:00pm) - Liquid break (3:00pm – 3:30pm) - 2 presentations (Topics T.B.C.) (3:30pm – 5:00pm) Festivities - Tours (T.B.C.) - Dance & Musical Presentations - Art & Craft Demonstrations - Booth Displays - Food Stalls

13 2010 Event Concept (cont’d) Day 3: June 23 rd Anniversary Celebration Commemorating the signing of the Maroon Peace Treaty Opening Remarks Abeng Presentation Entrance of Colonels and other prominent members of local and international Maroon communities Main Sponsors Address Dramatic Presentation Opening of Festival Village - Guided Tours - Food Stalls- Young Warriors Race - River Bathing- Drumming, Dancing Lessons- Amateur Competitions - Booth Displays- Warrior Painting Parade of Dancers & Musicians Closing Remarks & Presentations

14 Event Marketing Target Groups: Local Maroon Communities (Moore Town, Charles Town, Accompong, Scotts Hall) International Maroons & Affiliates (US, Canada, Europe, the Caribbean, South America, and West Africa) Residents of Surrey County (Portland, St. Andrew, St. Thomas, St. Mary) Academic Institutions (University of the West Indies etc) Tourist Tour Groups (Caribbean Vacations etc)

15 Event Marketing (cont’d) Strategies: Networking through Colonel’s of local & international Maroon Communities Networking through Academic channels at target institutions Networking through travel agencies Networking through local public agencies with international reach Mass media advertising

16 Event Marketing (cont’d) Activities: Local Maroon Communities: Arm colonels with flyers for distribution Conduct visitation activities in each community Newspapers Ads– Sunday Gleaner, Sunday Observer International Maroons & Affiliates: Arm colonels with flyers for distribution Cyber Promotions – Flyer on website, Facebook, s, Links on popular websites

17 Event Marketing (cont’d) Activities: Residents of Surrey County: Newspapers Ads– Sunday Gleaner, Sunday Observer Radio Stations – Fame FM, RJR, Irie FM Television Stations – RE TV, TVJ & CVM Word of Mouth Promotions Billboard Promotions Academic Institutions On campus flyer distribution On campus poster distribution Engage faculty in awareness discussions Special on campus presentations

18 Financial Summary ItemsCosts Event Launch $ 675, Ticket & Gate Management (Conference) $ 5, Transportation & Accommodation $ 1,960, Medical $ 210, Security $ 150, Technicals $ 907, Décor $ 605, Conferences $ 1,553, Festivities $ 140, Marketing & Promotions $ 1,738, Event Management $ 233, Venue Management $ 350, Sub Total $ 8,529, Tax $ 1,492, Contingency $ 1,492, Grand Total $ 11,515,014.00

19 Sponsorship Opportunities Colonel Frank Lumsden of the Charles Town Maroons with Her Excellency Evadne Coye (Jamaican High Commissioner to Canada) and the Hon. Percy Paris (MLA for Nova Scotia)


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