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Jared Gosnell | Dave Heyne | Qi Jiang | Eva Lutz 14 SS Innovation Tools 001 | 02.22.14 At Masterchef, we aim to make good chefs great, and great chefs.

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Presentation on theme: "Jared Gosnell | Dave Heyne | Qi Jiang | Eva Lutz 14 SS Innovation Tools 001 | 02.22.14 At Masterchef, we aim to make good chefs great, and great chefs."— Presentation transcript:


2 Jared Gosnell | Dave Heyne | Qi Jiang | Eva Lutz 14 SS Innovation Tools 001 | 02.22.14 At Masterchef, we aim to make good chefs great, and great chefs even greater. Through methodical innovation, we’ve elevated the lowly kitchen stove to a finely tuned instrument of culinary mastery - an implement of exquisite flavor. Whether you’re a top chef, a home cook, or just a novice, our carefully-crafted Food Transformation Machines will take your kitchen prowess to entirely new levels of deliciousness. That is our promise. 02

3 03 Table of Contents 1.Eat & Entertain Range Top Island (p 04) 2.Flip Top Range (p 09) 3.No-Stove Cooking Module (p 12) 4.Take-It-With-You Rollup Range (p 14) 5.Kitchen Coach Oven & Range (p 17) 6.Re-Skin Oven & Range (p 19) 7.Heat Curtain Oven (p 21) 8.Anywhere Smart Remote With Social Timer (p 23)

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5 01: Eat & Entertain Range Top Island SIT Method Applied: Subtraction – “A range with no grates” Description: An oven range with no grates or exposed conduits – a large flat surface like any other countertop that, unlike a glass-top oven, can also serve as a kitchen island or bar, even while in use. Non demarcated range space allows for cooled storage bins to live under breaks in the Island’s low profile griddle top. Primary Benefit: No longer must the range top be a no-mans-land on your counter. No longer must the chef toil tirelessly in the kitchen, alone, while the party keeps its distance. Made for entertainers, this kitchen island-sized griddle top is divided into quadrants. Use all 4 quadrants and you have a Benihana-style theater of stir-fry. 05

6 01: Eat & Entertain Range Top Island Primary Benefit (Cont’d): Use only one, and get all the cooking done you used to do on a traditional range, while your friends crowd around your masterpiece, unburned, drinks-in-hand. Built-in refrigerated ingredient bins keep the chef at the heart of the party, instead of neck-deep in the fridge. Also, the Masterchef Eat & Entertain Island has the added benefit of being a normal countertop the other 99% of the time, when you’re not cooking, resulting in a more flexible kitchen. 06

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8 01: Eat & Entertain Range Top Island Feasibility / Challenges: User safety, energy use (as the temperature would have to be as high, across a large surface area, as it would be in a central spot on a traditional range). 08

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10 02: Flip Top Range SIT Method Applied: Division - “A range grate, divided in two, horizontally” Description: A range grate that hinges out of the way from the heating element Primary Benefit: Flip your Masterchef Flip Top Range Grate off the side of your stove to give your scalding hot pans a safe place to cool that won’t ruin countertops. Use the open flame, left behind, to seer, wok, and “smoore” on demand. Opens your range top to new possibilities in open-flame cooking 10

11 02: Flip Top Range Feasibility / Challenges: Next to none - this is a simple, mechanical innovation that would be easy to implement on any existing gas range platform. 11

12 03: No-Stove Cooking Module SIT Method Applied: Attribute Dependency Change - “As cooking complexity changes, size/sources of energy also change.” Task Unification - “A heating element that is also your pots and pans”. Description: - The No-Stove Cooking Module is a modular system that integrates the burner elements, of a range and oven, right into your pots and pans. Your cooking capabilities expand with each new module you add to your collection. Scale-up from 1 to 20. - all you need is a power source. Steamer? Check. Wok? Check. Gridler? Check. All you have to do is add a new module. Cook with your whole family, with individual or duplicate modules. 12

13 03: No-Stove Cooking Module Description (Cont’d): No exhaust fan, in the kitchen? No problem. Masterchef’s got you covered with it’s separate Odor-Eater module. Take your modules wherever culinary inspiration strikes you next. Primary Benefit: - Scalability of cooking repertoire. Start small and grow your collection as you desire new cooking experiences Feasibility / Challenges: Power, reasonable price points for individual modules. 13

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15 04: Take-It-With-You Rollup Range SIT Method Applied: Subtraction - “An oven with no rigid structure”. Description: Flexible heating conduits are molded into a temperature-resistant silicone roll. Unroll like you might a yoga mat, and take your rollout range wherever your culinary adventures take you next. Share food anywhere. Primary Benefit: Without heavy, rigid structures and inflexible metal parts, an entire range can be easily rolled up into a convenient, portable tube. Portability aside, the Rollout Range can be stored more easily than a countertop range, and takes up far less real estate than one that’s built in. 15

16 04: Take-It-With-You Rollup Range Feasibility / Challenges: Finding a flexible, molded material that will tolerate the high heat, as well as finding thin conduit capable of generating the heat necessary to perform as well as a traditional range would be technical challenge. 16

17 17 05: Kitchen Coach Oven & Range SIT Method Applied: Task Unification / Multiplication – “A range that is also your recipe”. Description: A “smart” range provides you access to a database full of real-time digital cooking classes and assists with temperatures and timing to help you master complex recipes. Weight sensors ensure just the right ingredients are taken. Diabetic, healthy, authentic Indian and Italian modes (and countless others) help you master every style! Think you have the chops to create a truly unique recipe? The Kitchen Coach also works in reverse, capturing and recording settings, ingredients, & portions that made your dish amazing. Share your success with your friends through social media, so they to can enjoy your meal…

18 05: Kitchen Coach Oven & Range Primary Benefit: Imagine being able to cook like a Gordon Ramsay, when you can barely operate a microwave. Imagine the comfort of having Mom’s home cooking beamed into your kitchen, when you’re on the other side of the continent? Imagine being able to share recipes in scathing detail with your closest friends, without writing a single step down. Combine the age-old art of cooking with today’s social media technology. If any of these prospects strike your fancy, the Kitchen Coach Oven and Range Top might be right for you. Feasibility / Challenges: The web-based backend of this project would be a massive undertaking unto itself, and the cost associated with adding sensors, input controls, and screens will have to be far outweighed by the benefit to the consumer. 18

19 06: Re-Skin Oven & Range SIT Method Applied: Attribute Dependency Change - “As mood/occasion changes, your oven’s aesthetic presence changes.” Description: - Ever spend hours scrubbing the inside and outside of your oven and range top, only for it to still be a giant middle finger to your sense of hygiene? Ever think to yourself “there’s got to be a better way”? Well good news - now there is! Apply the Masterchef Re-Skin to your oven or range top to protect your investment and save hours of time scrubbing impossibly burnt-on stains. When messes happen, simply wipe the smooth surface as you normally would. When buildup occurs over time, simply remove and apply another Re-Skin to your Oven or Range top. 19 Before

20 06: Re-Skin Oven & Range Description (Cont’d): Re-Skin comes in countless colors, patterns, and designs to enhance kitchen decor and express your sense of style. Primary Benefit: - Re-Skin exchanges hours of back-breaking scrubbing for 5 easy minutes of applying Re-Skin. Allows cooks to personalize their Oven and Range Top all while keeping the kitchen clean, safe, and attractive! Feasibility / Challenges: Skins need to be a heat resistant but priced to encourage regular reapplication. May only work with Masterchef Stoves. 20

21 07: Heat Curtain Oven SIT Method Applied: Multiplication – “An oven with two doors” Description: An oven with two doors – an exterior door like any other conventional oven, and a second, interior door made of high-velocity air (air curtain) which keeps hot air locked in, when opening the exterior door to check your dish. Primary Benefit: The oven’s “air curtain” secondary closure allows culinary geniuses to broil and routinely check their cuisine without turning their kitchens into saunas or melting their faces off. The Masterchef Heat Curtain Oven has the added benefit of liberating the oven’s physical door from its disgusting, impossible-to-clean window, leading to a tidier kitchen aesthetic. 21

22 07: Heat Curtain Oven Primary Benefit (Cont’d): With the oven’s heat in check, baking and broiling is comfortable, regardless of the season. In addition, owners will benefit from the energy savings of an oven that doesn’t belch out all of its heat, every time the user checks their food. Feasibility / Challenges: trade-off between air curtain effectiveness and noise / user safety. Can an air curtain, as you see in the entryways of “big box” retailers, be scaled down for an oven and still retain its performance? 22 Screen Dual Open Doors

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24 08: Anywhere Smart Remote w/ Social Timer SIT Method Applied: Division - “Divide the control panel off the oven.” Attribute Dependency Change - “As your dinner circumstances change, your cooking mode changes.” Description: The Masterchef Smart Remote equipped stove features a user interface that can be removed entirely and conveniently relocated to anywhere in your home or kitchen, to help you keep watch of your dish’s vital statistics anywhere you are The Masterchef Social Timer informs Entertainers as to gaps in heating and stirring, to facilitate chef mingling, and allows for oven settings to be defined by a moving-target meal time. 24

25 08: Anywhere Smart Remote w/ Social Timer Primary Benefit: Streamline your time in the kitchen with the Anywhere Smart Remote Control, a detachable interface that lets you control your oven remotely, anywhere you are. Whether you’re watching TV in the next room, or chopping vegetables on the other side of the kitchen, you can still keep a close eye on vital timing and temperature settings without taking the time to turn to your oven. The smart device can be programmed with ingredients used, temperatures, quantities, and cooking times to allow for seamless rescheduling of dinner time. Guests arriving 30 minutes late? Forget to pick up milk and need to run to the store? No problem. Simply update the the “meal time” and your oven will update its temperatures and cook times to ensure a perfectly cooked and timely meal. 25

26 08: Anywhere Smart Remote w/ Social Timer Feasibility / Challenges: Product design challenges of creating a small, convenient UI module that streamlines / enforces portability. Unit must know the times/temperatures of each dish being cooked. 26

27 Jared Gosnell | Dave Heyne | Qi Jiang | Eva Lutz 14 SS Innovation Tools 001 | 02.22.14 Thank You For Your Time & Attention! 27


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