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Mobile Website Enablement for a Data Integration Company.

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Presentation on theme: "Mobile Website Enablement for a Data Integration Company."— Presentation transcript:

1 Mobile Website Enablement for a Data Integration Company

2 A Few Facts About The Mobile Internet

3 Source:

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5

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8 Source: Nielsen

9 Mobile Website Challenges

10 Size matters

11 Text Expansion Text expands when localized

12 Be Careful With Icons

13 This Couldn’t Possibly Have a Negative Meaning Icons Perceived Existing Interpretation Unexpected Answer None Cyclone, hypnotism, voodoo, mental problems, dizziness, danger None Danger, cyclones, Bad storms / omens None Planned Use Calories Sugar Female genitalia / fertility symbol, gambling, road hazard

14 Intended Interpretation Unexpected Answer IronHeavy CalciumDog Food Graphics So Obvious There Couldn’t Possibly Be an Issue

15 Where am I Going? How Do I Get There?

16 “Before anything else, preparation is the key to success.” -- Alexander Graham Bell

17 Creating Mobile Stylesheets

18 Things to Change in a Mobile Stylesheet Reduce multi- column layouts to single columns Reduce margins and padding Reduce bandwidth Use plain text for buttons or navigation

19 19 Increase Increase FontSize

20 Clickable Phone Numbers

21 Special Input Types

22 French and German Keyboards

23 Testing Cross-Browser / Cross-Platform Use emulators or devices Save your Test Scripts !

24 Mobile Testing

25 Mobile Testing cont’d

26 Date/Time Format Graphics Size Text Icons Buttons

27 Mobile Testing cont’d Buttons? Function? Mobile Hyperlinks? Browser Display? Graphics? Menu Items? Truncations? Preferred Client?

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29 Considerations for Mobile Localization

30 Challenges to Localizing Ads for Mobile

31 Challenges to Localizing Ads for Mobile cont’d

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34 Online Mobile Marketing Campaigns

35 Online Mobile Marketing Campaigns cont’d

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38 Online Mobile Marketing Campaigns cont’d

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40 LinkedIn announced in February 2012 that they will be launching mobile ads will-introduce-ads-to-mobile-apps/ Facebook to launch mobile ads 2/02/05/facebook-mobile- ads_n_ html

41 Online Mobile Marketing Campaigns cont’d

42 Online Programs to Support Mobile

43 Online Programs to Support Mobile cont’d

44

45 Thank you! Yves Lang Roni Raulwing Any Questions?


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