Presentation on theme: "Taking Care of Mom Nurturing Self As Well As Baby"— Presentation transcript:
1Taking Care of Mom Nurturing Self As Well As Baby Bright Futures forWomen’s Health and WellnessMaternal Wellness ToolsKaren Hench, RN, MSCAPT, USPHSHHS/HRSA, Maternal and Child Health BureauDivision of Healthy Start and Perinatal ServicesUSPHS Scientific and Training SymposiumMay 26, 2010
2HRSA’s Bright Futures for Women’s Health and Wellness (BFWHW) Goals:improve the health status of women by increasing the use of preventive services;influence women at all ages to seek preventive health services;increase practitioner utilization of evidence-based preventive health guidelines; andincorporate cultural and environmental considerations into health promotion activities and tools.
3Adolescent or Adult Women Current BFWHW ToolsMaterials for Consumers, Providers, and Community Organizations ServingAdolescent or Adult WomenPhysical Activity & Healthy Eating ToolsA Woman’s Guide to Emotional Wellness ToolsTaking Care of Mom Maternal Wellness Tools
4BFWHW Tools for Consumers My Bright Future: Physical Activity and Healthy Eating for Adult Women Guide and Tip SheetsAvailable in English and SpanishMy Bright Future: Physical Activity and Healthy Eating for Young Women Guide and Wallet CardMy Bright Future: Physical Activity and Healthy Eating for Rural Adult Women Guide and Tip Sheets
5BFWHW Tools for Consumers My Bright Future: Physical Activity and Healthy Eating for Rural Young Women GuideBright Future: A Woman’s Guide to Emotional WellnessBright Future: A Young Woman’s Guide to Emotional Wellness
6BFWHW Community Tools Healthy Women Build Healthy Communities Toolkit Outlines community activities and events to promote physical activity and healthy eating.A Community Organization’s Guide to Promoting Emotional WellnessIdeas incorporating wellness themes into existing programs and activities.
7BFWHW Clinicians’ Tools Administrator’s Handbook: Training and Implementation of BFWHW Physical Activity and Healthy Eating Guides(online tools only)A Health Care Provider’s Guide to Promoting Women’s Emotional WellnessGuide and one-page flyer
8Bright Futures for Women’s Health and Wellness Maternal Wellness Tools Project PurposePromote women’s emotional wellness by raising awareness of and providing interventions to reduce stressors associated with increased risk (e.g., relationship changes; sleep deprivation; weight gain) that typically occur during the prenatal, postnatal, and parenting period and are associated with adverse health outcomes.Target Audiences (Spanish or English Literacy)Consumers: women ages 14-44, from pregnancy to one year after pregnancy (perinatal)Community: individuals and organizations with whom perinatal women come into contactHealthcare Providers: physicians, nurses, counselors and others providing care to perinatal women
9BFWHW Perinatal Subcommittee CO-CHAIRSKaren D. Hench, RN, MS Nereida Correa, MDDivision of Healthy Start & Perinatal Services OB-GYN and Family MedicineMCHB. HRSA Albert Einstein College of MedicineSUBCOMMITTEEJennifer Barber, PhD Susan M. Reece, DNSc, PNP Nada Stotland, MD, MPHInstitute for Social Research University of Massachusetts Rush Medical CollegeHolly Powell Kennedy, CNM, PhD Judith Gail Rogers, OTR Jane Honikman, MSUniversity of California, San Francisco Through the Looking Glass Postpartum Support InternationalJoAnne Solchany, RN, PhD, APNP Jennifer E. Wagner Lorraine Walker, RN, EdDUniversity of Washington Consumer University of TexasMary Lou de Leon Siantz, PhD Harold A. Williamson Jr., MDMilagros Ctr of Excellence in Migrant Health University of Missouri-ColumbiaFEDERAL MEMBERSMaribeth Badura, RN, MS Cathy Roca Irene Sandvold, DrPH, CNMMCHB, HRSA NIH/NIMH/OD BHPr, HRSAJanice Berger, ACSW, MPH Isadora Hare, BA, MSWMCHB, HRSA MCHB, HRSA
10Maternal Wellness Product Requirements Evidence-basedAddress maternal emotional/mental wellness constructsRaise awareness of physical and psychosocial changesPresent strategies to increase healthy adaptation to changes and reduce adverse outcomesEncourage conversations about perinatal emotional wellness
11Methodology Recommendations from perinatal experts Review of literature and evidenceScientific, Peer-ReviewedLay PublicationsAvailable Resource ToolsConcept-testing discussion groups with consumers and providersProduct-testing discussion groups with consumers and providersHHS Publication Clearance
12Concept Testing: English-Speaking Audience Perinatal ProvidersPregnant WomenPostpartum Women
13Consumer Comments“There is really a need to present this information to women preparing for pregnancy and motherhood in a factual and helpful format.”“These materials will fill a definite gap in the ‘Gerber baby’ idealistic view of pregnancy and parenting.”
28Product Testing: Spanish-Speaking/Literate Audience Pregnant WomenPostpartum Women
29Next Steps Refine and implement marketing and dissemination plan On-line at:or ASK-HRSAMCHB.HRSA.GOV/pregnancyandbeyondIdentify Web linksDirect mailingalertsConferences/meetingsNewsletters, press release, webcast, HHS Healthbeat and other mediaSocial networks: Facebook? Blogs?
30Taking Care of Mom Nurturing Self As Well As Baby Karen Hench, RN, MSCAPT, USPHSDeputy Director,Division of Healthy Start and Perinatal ServicesMCHB, HRSA, DHHSRm Fishers LaneRockville, MD(301)