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1 Taking Care of Mom Nurturing Self As Well As Baby Bright Futures for Women’s Health and Wellness Maternal Wellness Tools Karen Hench, RN, MS CAPT, USPHS.

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Presentation on theme: "1 Taking Care of Mom Nurturing Self As Well As Baby Bright Futures for Women’s Health and Wellness Maternal Wellness Tools Karen Hench, RN, MS CAPT, USPHS."— Presentation transcript:

1 1 Taking Care of Mom Nurturing Self As Well As Baby Bright Futures for Women’s Health and Wellness Maternal Wellness Tools Karen Hench, RN, MS CAPT, USPHS HHS/HRSA, Maternal and Child Health Bureau Division of Healthy Start and Perinatal Services USPHS Scientific and Training Symposium May 26, 2010

2 2 HRSA’s Bright Futures for Women’s Health and Wellness (BFWHW) Goals: improve the health status of women by increasing the use of preventive services; influence women at all ages to seek preventive health services; increase practitioner utilization of evidence- based preventive health guidelines; and incorporate cultural and environmental considerations into health promotion activities and tools.

3 3 Current BFWHW Tools Materials for Consumers, Providers, and Community Organizations Serving Adolescent or Adult Women Physical Activity & Healthy Eating Tools A Woman’s Guide to Emotional Wellness Tools Taking Care of Mom Maternal Wellness Tools

4 4 BFWHW Tools for Consumers My Bright Future: Physical Activity and Healthy Eating for Adult Women Guide and Tip Sheets »Available in English and Spanish My Bright Future: Physical Activity and Healthy Eating for Young Women Guide and Wallet Card »Available in English and Spanish My Bright Future: Physical Activity and Healthy Eating for Rural Adult Women Guide and Tip Sheets

5 5 BFWHW Tools for Consumers My Bright Future: Physical Activity and Healthy Eating for Rural Young Women Guide Bright Future: A Woman’s Guide to Emotional Wellness Bright Future: A Young Woman’s Guide to Emotional Wellness

6 6 BFWHW Community Tools Healthy Women Build Healthy Communities Toolkit Outlines community activities and events to promote physical activity and healthy eating. A Community Organization’s Guide to Promoting Emotional Wellness Ideas incorporating wellness themes into existing programs and activities.

7 7 BFWHW Clinicians’ Tools Administrator’s Handbook: Training and Implementation of BFWHW Physical Activity and Healthy Eating Guides (online tools only) A Health Care Provider’s Guide to Promoting Women’s Emotional Wellness Guide and one-page flyer

8 8 Bright Futures for Women’s Health and Wellness Maternal Wellness Tools Project Purpose Promote women’s emotional wellness by raising awareness of and providing interventions to reduce stressors associated with increased risk (e.g., relationship changes; sleep deprivation; weight gain) that typically occur during the prenatal, postnatal, and parenting period and are associated with adverse health outcomes. Target Audiences (Spanish or English Literacy) Consumers: women ages 14-44, from pregnancy to one year after pregnancy (perinatal) Community: individuals and organizations with whom perinatal women come into contact Healthcare Providers: physicians, nurses, counselors and others providing care to perinatal women

9 9 BFWHW Perinatal Subcommittee CO-CHAIRS Karen D. Hench, RN, MSNereida Correa, MD Division of Healthy Start & Perinatal ServicesOB-GYN and Family Medicine MCHB. HRSAAlbert Einstein College of Medicine SUBCOMMITTEE Jennifer Barber, PhD Susan M. Reece, DNSc, PNP Nada Stotland, MD, MPH Institute for Social Research University of Massachusetts Rush Medical College Holly Powell Kennedy, CNM, PhD Judith Gail Rogers, OTR Jane Honikman, MS University of California, San FranciscoThrough the Looking GlassPostpartum Support International JoAnne Solchany, RN, PhD, APNP Jennifer E. WagnerLorraine Walker, RN, EdD University of Washington ConsumerUniversity of Texas Mary Lou de Leon Siantz, PhD Harold A. Williamson Jr., MD Milagros Ctr of Excellence in Migrant Health University of Missouri-Columbia FEDERAL MEMBERS Maribeth Badura, RN, MS Cathy RocaIrene Sandvold, DrPH, CNM MCHB, HRSA NIH/NIMH/ODBHPr, HRSA Janice Berger, ACSW, MPHIsadora Hare, BA, MSWMCHB, HRSA

10 10 Maternal Wellness Product Requirements Evidence-based Address maternal emotional/mental wellness constructs Raise awareness of physical and psychosocial changes Present strategies to increase healthy adaptation to changes and reduce adverse outcomes Encourage conversations about perinatal emotional wellness

11 11 Methodology Recommendations from perinatal experts Review of literature and evidence  Scientific, Peer-Reviewed  Lay Publications  Available Resource Tools Concept-testing discussion groups with consumers and providers Product-testing discussion groups with consumers and providers HHS Publication Clearance

12 12 Concept Testing: English-Speaking Audience Perinatal Providers Pregnant Women Postpartum Women

13 13 Consumer Comments “These materials will fill a definite gap in the ‘Gerber baby’ idealistic view of pregnancy and parenting.” “There is really a need to present this information to women preparing for pregnancy and motherhood in a factual and helpful format.”

14 Early Draft of Poster

15 15 Final English Poster Ask-HRSA

16 Consumer Booklet (English Version Back and Front Covers)

17 Consumer Booklet (Front and Back Inside Covers)

18 Consumer Booklet (Pages 8 and 1)

19 Consumer Booklet (Pages 2 and 7)

20 Consumer Booklet (Pages 6 and 3)

21 Consumer Booklet (Pages 4 and 5)

22 22 Healthcare Provider Guide

23 23 Product Testing: English-Speaking/Literate Audience Pregnant Women Postpartum Women Perinatal Providers

24 Ask-HRSA Final Spanish Poster

25 25 Final Spanish Booklet Ask-HRSA

26 26 Final Spanish Booklet Ask-HRSA

27 27 Final Spanish Booklet Ask-HRSA

28 28 Product Testing: Spanish-Speaking/Literate Audience Pregnant Women Postpartum Women

29 29 Next Steps Refine and implement marketing and dissemination plan On-line at: or ASK-HRSA MCHB.HRSA.GOV/pregnancyandbeyond Identify Web links Direct mailing alerts Conferences/meetings Newsletters, press release, webcast, HHS Healthbeat and other media Social networks: Facebook? Blogs?

30 30 Karen Hench, RN, MS CAPT, USPHS Deputy Director, Division of Healthy Start and Perinatal Services MCHB, HRSA, DHHS Rm Fishers Lane Rockville, MD (301) Taking Care of Mom Nurturing Self As Well As Baby


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