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+ LX Design: A Primer Margaret Weigel Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com.

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Presentation on theme: "+ LX Design: A Primer Margaret Weigel Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com."— Presentation transcript:

1 + LX Design: A Primer Margaret Weigel Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com

2 About Me LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Brandeis UMass MIT Project New Media Literacies Developing Mind and Digital Media MindTap digital platform Interactive digital media assets Online course development Former bassist for riot grrl bands Likes IPAs, hates NDAs Blog:

3 About Me LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 North Andover High School North Andover Middle School Kittredge Elementary school

4 LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

5 Think of one of the best learning experiences you had in school.

6 LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Think of one of the best learning experiences you had in school. Think of one of the worst learning experiences you had.

7 What is Learning Experience (LX) Design? LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Making learning interesting, memorable and fun.

8 What is Learning Experience (LX) Design? LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 elements of UX design approach, practices + instructional design practices + principles of learning, retention

9 What is Learning Experience (LX) Design? LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 elements of UX design approach, practices + instructional design practices + principles of learning, retention (… and why should I care?)

10 What is Learning Experience (LX) Design? LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 elements of UX design approach, practices + instructional design practices + principles of learning, retention Educational technology is a high-growth industry -- Traditional publishers struggling to reinvent themselves -- Startups taking advantage of market disruption -- Boston a national center of ed tech innovation (… and why should I care?)

11 What is Learning Experience (LX) Design? LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 elements of UX design approach, practices + instructional design practices + principles of learning, retention Educational technology is a high-growth industry -- Traditional publishers struggling to reinvent themselves -- Startups taking advantage of market disruption -- Boston a national center of ed tech innovation LX design is meaningful work -- helping learners of all ages (… and why should I care?)

12 What do LX Designers do? LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Discovering Concepting Wireframing Testing

13 What do LX Designers do? LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Discovering Concepting Wireframing Testing Hey, that’s a lot like UX practices!

14 LX vs. UX: Similar practices… LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Discovering Concepting Wireframing Testing … but different conditions

15 LX vs. UX: Similar practices… LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Discovering Concepting Wireframing Testing Outcomes Audiences Motivations Environments … but different conditions

16 LX vs. UX LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 The Learner

17 LX vs. UX LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 The Learner Can’t Read

18 LX vs. UX LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 The Learner Can’t Read Can’t Write

19 LX vs. UX LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 The Learner Can’t Read Can’t Write Hates Math

20 LX vs. UX LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 The Learner Can’t Read Can’t Write Hates Math Hates School

21 LX vs. UX LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 The Learner Can’t Read Can’t Write Hates Math Hates School Limited Skills

22 LX vs. UX LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 The Learner Can’t Read Can’t Write Hates Math Hates School Cries Easily Limited Skills

23 LX vs. UX: Different Outcomes LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Learning ExperienceUser Experience OutcomesLearner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones. No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun. Audiences Motivations Environments

24 LX vs. UX: Different Audiences LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Learning ExperienceUser Experience OutcomesLearner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones. No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun. AudiencesLearners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control. All users; in practice, some populations excluded. Motivations Environments

25 LX vs. UX: Different Motivations LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Learning ExperienceUser Experience OutcomesLearner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones. No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun. AudiencesLearners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control. All users; in practice, some populations excluded. MotivationsLearner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices. User will not be assessed on quality of participation, minimal impact on future life choices. Environments

26 LX vs. UX: Different Environments LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Learning ExperienceUser Experience OutcomesLearner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones. No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun. AudiencesLearners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control. All users; in practice, some populations excluded. MotivationsLearner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices. User will not be assessed on quality of participation, minimal impact on future life choices. EnvironmentsLearner participation is obligatory, mandated. S/he typically cannot choose between a variety of options. User is persuaded to participate, can choose between different options.

27 LX vs. UX: Viva La Difference LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Learning ExperienceUser Experience OutcomesLearner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones. No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun. AudiencesLearners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control. All users; in practice, some populations excluded. MotivationsLearner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices. User will not be assessed on quality of participation, minimal impact on future life choices. EnvironmentsLearner participation is obligatory, mandated. S/he typically cannot choose between a variety of options. User is persuaded to participate, can choose between different options.

28 LX Design: A Primer | UX Boston Conference #3 | January 21, 2015 Thank you!


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