1. LX Design: A Primer Margaret Weigel
Good afternoon, it’s nice to see so many folks in the audience to hear more about Learning Experience Design.
My name is Margaret Weigel, and I’m the Director of Curriculum and Learning Experience Design at Six Red Marbles. We are North America’s largest learning experience design and development agency.
LX Design: A Primer
Margaret Weigel
Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com

2. About Me Brandeis UMass MIT
Project New Media Literacies Developing Mind and Digital Media
MindTap digital platform
Interactive digital media assets
Online course development
Former bassist for riot grrl bands
Likes IPAs, hates NDAs
Blog:
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

3. About Me North Andover High School North Andover Middle School
Kittredge Elementary school
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

4. What is learning experience design, and why should you care
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

5. Think of one of the best learning experiences you had in school.
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

6. Think of one of the best learning experiences you had in school.
Think of one of the worst learning experiences
you had.
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

7. What is Learning Experience (LX) Design?
Making learning interesting, memorable and fun.
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

8. What is Learning Experience (LX) Design?
elements of UX design approach, practices + instructional design practices + principles of learning, retention
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

9. What is Learning Experience (LX) Design?
elements of UX design approach, practices + instructional design practices + principles of learning, retention
(… and why should I care?)
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

10. What is Learning Experience (LX) Design?
elements of UX design approach, practices + instructional design practices + principles of learning, retention
(… and why should I care?)
Educational technology is a high-growth industry
-- Traditional publishers struggling to reinvent themselves
-- Startups taking advantage of market disruption
-- Boston a national center of ed tech innovation
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

11. What is Learning Experience (LX) Design?
elements of UX design approach, practices + instructional design practices + principles of learning, retention
(… and why should I care?)
Educational technology is a high-growth industry
-- Traditional publishers struggling to reinvent themselves
-- Startups taking advantage of market disruption
-- Boston a national center of ed tech innovation
LX design is meaningful work
-- helping learners of all ages
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

12. What do LX Designers do? Discovering Concepting Wireframing Testing
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

13. Hey, that’s a lot like UX practices!
What do LX Designers do?
Discovering
Concepting
Wireframing
Testing
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
Hey, that’s a lot like UX practices!
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

14. LX vs. UX: Similar practices…
Discovering
Concepting
Wireframing
Testing
… but different conditions
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

15. LX vs. UX: Similar practices…
Discovering
Concepting
Wireframing
Testing
Outcomes
Audiences
Motivations
Environments
… but different conditions
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

16. LX vs. UX
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
The Learner
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

17. LX vs. UX The Learner Can’t Read
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
The Learner
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

18. LX vs. UX The Learner Can’t Read Can’t Write
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
Can’t Write
The Learner
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

19. LX vs. UX The Learner Can’t Read Hates Math Can’t Write
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
Can’t Write
The Learner
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

20. LX vs. UX The Learner Can’t Read Hates Math Hates School Can’t Write
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
Can’t Write
The Learner
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

21. LX vs. UX The Learner Can’t Read Hates Math Hates School
Limited Skills
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
Can’t Write
The Learner
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

22. LX vs. UX The Learner Can’t Read Hates Math Hates School
Limited Skills
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
Cries Easily
Can’t Write
The Learner
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

23. LX vs. UX: Different Outcomes
Learning Experience
User Experience
Outcomes
Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences
Motivations
Environments
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

24. LX vs. UX: Different Audiences
Learning Experience
User Experience
Outcomes
Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences
Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations
Environments
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

25. LX vs. UX: Different Motivations
Learning Experience
User Experience
Outcomes
Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences
Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations
Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

26. LX vs. UX: Different Environments
Learning Experience
User Experience
Outcomes
Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences
Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations
Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments
Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.
User is persuaded to participate, can choose between different options.
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

27. LX vs. UX: Viva La Difference
Learning Experience
User Experience
Outcomes
Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences
Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations
Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments
Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.
User is persuaded to participate, can choose between different options.
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

28. Thank you!
What is learning experience design, and why should you care? Or, in other words, why am I here?
I’m here to share the emergence of this relatively new discipline that is a very close relation to UX, but with some significant differences that I will get into here.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015