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HEY DUKE, LET’S TALK ABOUT SEX MULTIMEDIA PROJECT BY NATALIE, PAYAL, & JACK.

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Presentation on theme: "HEY DUKE, LET’S TALK ABOUT SEX MULTIMEDIA PROJECT BY NATALIE, PAYAL, & JACK."— Presentation transcript:

1 HEY DUKE, LET’S TALK ABOUT SEX MULTIMEDIA PROJECT BY NATALIE, PAYAL, & JACK

2 THE PROBLEM Know Your Status Study 90.7% of Duke students consider themselves as having “nonexistent” or “very low” risk for acquiring HIV 55.4% of students interviewed exhibited “risky behavior,” such as unprotected sex. 70% of students inaccurately assessed their risk of HIV infection STI prevalence in the U.S. By the age of 24, 1 in 3 sexually active people will have contracted an STI 2/3 of all STIs occur in people 25 years of age and under Lack of awareness at Duke Many students are unaware of STI testing options, the confidentiality of STI tests, and the coverage of tests. We’ve become desensitized to traditional PSA campaigns

3 PRELIMINARY RESEARCH Research on risky behavior and lack of STI knowledge at Duke Interview with Ms. Hanson at Student Health Issues at Duke: “I’m invincible!” Need to promote safe sex practices STI testing at student health Student worries about lack of confidentiality/cost of testing Insurance plans, HIPAA History of STI testing at Duke Feedback on poster and video campaign idea

4 OUR GOAL Educate the Duke population on STI prevalence Promote condom use Encourage STI testing Provide information about STI testing

5 ACHIEVING OUR GOAL Poster campaign: Catchy phrase Piggy-back on a popular poster trend (Keep Calm and Carry On) Use of humor Video campaign: Utilize visual elements Use of Duke student narrative Incorporate STI prevalence statistics Include information on STI testing at Duke

6 VIDEO AND POSTER PREP Video Watched other “Draw My Life” videos Engaging and relatable narratives Storyboards Preliminary sketches Fitting a coherent narration Posters Research on successful/unsuccessful posters Learning Adobe Photoshop on the fly

7 POSTER CAMPAIGN

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10 VIDEO CAMPAIGN

11 WHAT WORKED/WHAT DIDN’T WORK Original idea: traditional PSA format with interviews at Student Health and Duke freshmen Changes: broaden our audience to all Duke Undergrads steer away from standard PSA format include more visual elements to engage the audience

12 QUESTIONS?


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