Presentation on theme: "Hey Duke, Let’s Talk about sex"— Presentation transcript:
1Hey Duke, Let’s Talk about sex Multimedia project by natalie, payal, & jack
2The problem Know Your Status Study 90.7% of Duke students consider themselves as having “nonexistent” or “very low” risk for acquiring HIV55.4% of students interviewed exhibited “risky behavior,” such as unprotected sex.70% of students inaccurately assessed their risk of HIV infectionSTI prevalence in the U.S.By the age of 24, 1 in 3 sexually active people will have contracted an STI2/3 of all STIs occur in people 25 years of age and underLack of awareness at DukeMany students are unaware of STI testing options, the confidentiality of STI tests, and the coverage of tests.We’ve become desensitized to traditional PSA campaignsJack
3Preliminary researchResearch on risky behavior and lack of STI knowledge at DukeInterview with Ms. Hanson at Student HealthIssues at Duke:“I’m invincible!”Need to promote safe sex practicesSTI testing at student healthStudent worries about lack of confidentiality/cost of testingInsurance plans, HIPAAHistory of STI testing at DukeFeedback on poster and video campaign ideaNatalieInterview with Ms. Hanson at Student HealthIssues at Duke:Duke’s prevalence of STIs is lower than the national average, but Duke students still need to be carefulNeed to promote safe sex practices, not only on campus, but also when students graduate and leave the “Duke Bubble”STI testing at student healthMany students are worried about lack of confidentiality and the cost of testingMany insurance plans fully cover STI testIf the problem of unsafe sex/risk of STIs has been around for years, why don’t Duke students realize this to be a bigger problem? Maybe they’ve been desensitized to PSA “white board” ad campaigns. Or maybe there has been an oversaturation of big picture issues they should care about. But there is no other issue that has more of a pressing impact on sexually active young adults. We think that an upfront and honest ad campaign that is artistically appealing will resonate with a demographic that would benefit from this information. The video presents information in a way that will be familiar to students, but conveys a message that is new and fresh.
4Our goal Educate the Duke population on STI prevalence Promote condom useEncourage STI testingProvide information about STI testingPayal
5Achieving our goal Poster campaign: Catchy phrase Piggy-back on a popular poster trend (Keep Calm and Carry On)Use of humorVideo campaign:Utilize visual elementsUse of Duke student narrativeIncorporate STI prevalence statisticsInclude information on STI testing at DukeJack
6Video and poster Prep Video Watched other “Draw My Life” videos Engaging and relatable narrativesStoryboardsPreliminary sketchesFitting a coherent narrationPostersResearch on successful/unsuccessful postersLearning Adobe Photoshop on the flyNatalie
11What worked/What didn’t work Original idea:traditional PSA format with interviews at Student Health and Duke freshmenChanges:broaden our audience to all Duke Undergradssteer away from standard PSA formatinclude more visual elements to engage the audienceJack