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INTERIM CMO (VP OF MARKETING) Britain Street Consulting, Inc. (513) 827-0945

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Presentation on theme: "INTERIM CMO (VP OF MARKETING) Britain Street Consulting, Inc. (513) 827-0945"— Presentation transcript:

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2 INTERIM CMO (VP OF MARKETING) Britain Street Consulting, Inc. (513)

3 OUR MISSION: CATAPULT YOUR SALES

4 WHAT IS BRITAIN STREET? WHO IS BOB SMITH, FOUNDER AND PRINCIPAL OF BRITAIN STREET CONSULTING? I was born at home, 1503 Britain Street, Wichita Falls, Texas I was born at home, 1503 Britain Street, Wichita Falls, Texas During World War II, on my paper route, I developed a strong work ethic and belief in the importance of customer service During World War II, on my paper route, I developed a strong work ethic and belief in the importance of customer service Even in 1943, I loved that uniform and wanted to go fight the Nazis Even in 1943, I loved that uniform and wanted to go fight the Nazis Britain Street was a great, all-American place to grow up; I am proud of my roots Britain Street was a great, all-American place to grow up; I am proud of my roots I am still proud of my Navy service I am still proud of my Navy service

5 CMO RESPONSIBILITIES

6 INTERIM CMO: WHO IS THIS PROGRAM DESIGNED FOR? Start ups New product launch Executive turnover Low sales projections No marketing leader yet

7 INTERIM CMO OBJECTIVE % SALES INCREASE IN 1 YEAR OBJECTIVEBENEFIT More Closed SalesIncreased Revenue and Earnings Start getting sales sooner Maximize cash flow Improve CEO and CMO’s ImageImpress Board and Shareholders Blend Traditional and Social Media MarketingBroaden Customer Base Build a Funnel of ProspectsEnsure Earnings and Revenue Growth

8 RESOURCES FOR INTERIM CMO PROGRAM Britain Street Consulting Prime Contractor Principal Consultant Leads Interim CMO ProgramSME’s provide specialized help

9 MARKETING PLAN 2015 Three pronged attack LinkedIn Sales PR Campaign Marketing Three pronged attack LinkedIn Sales Marketing

10 WHAT’S SO VALUABLE ABOUT PLANNING? YOU WOULDN’T BUILD AN F-35 WITHOUT A PLAN Roadmap of Future Defines Targets Defines Marketing Strategy Lays out Resources Schedule Budget Risks Vendors

11 THREE KEY MARKETING CAMPAIGNS Month 1 Develop one year marketing plan Add subscription list to website Begin building subscription list Write Sample marketing letters Write Sample marketing letters Setup Auto Responder Setup Auto Responder Deliver first sales letters Deliver first sales letters Develop monitoring process Develop monitoring process Setup LinkedIn Connections Setup LinkedIn Connections Create LinkedIn Company Page Create LinkedIn Company Page Initiate LinkedIn Sales Navigator Initiate LinkedIn Sales Navigator Sales Training for LinkedIn Sales Training for LinkedIn Start LinkedIn Ads Start LinkedIn Ads Recruit PR firm Recruit PR firm Develop Year 1 PR Process Develop Year 1 PR Process First press release First press release Write CEO speech script (15 minute speech) Write CEO speech script (15 minute speech) LinkedIn Sales PR Campaign Month 3 Month 2

12 GUARANTEED RESULTS 100% Satisfaction Share the RISK Monthly Gateway Monthly Milestones Bottom line: If you are not satisfied for any reason, we will fix the problem OR reduce the price to a minimum of 25% of total.

13 PRICE AND TERMS Satisfaction GUARANTEED or compensation reduced. Satisfaction GUARANTEED or compensation reduced. Monthly review of your satisfaction. Monthly review of your satisfaction. Fixed Price based on 3 month SOW$16,000 Change Order (on Time and Materials) calculated at:$195/hour Change Order (on Time and Materials) calculated at:$195/hour or as negotiated for specific change or as negotiated for specific change

14 ORDER PROCESS Review and Approve SOW Provide Purchase Order and 50% of Net Price at Time of PO. Balance Payable at End of Project when Approved by Customer Britain Street Consulting Partner will Approve the PO and any Revisions to SOW and Schedule Kickoff Meeting.

15 WHY DO THIS? 1 year market plan 1 year market plan LinkedIn sales campaign LinkedIn sales campaign PR campaign PR campaign sales campaign sales campaign Low risk Low risk Precision execution Precision execution

16 WHY PICK BRITAIN STREET CONSULTING? Britain Street Consulting Share the Risk with Britain Street’s Guarantee Bob Smith (40 + years sales and marketing experience) Up-to-date on current technology The Britain Street SME Team High priced consulting with low price charges 2015 Marketing Planning expertise

17 CALL NOW TO START THE INTERIM CMO PROGRAM Bob Smith, PMP Britain Street Consulting, Inc. Cincinnati/Dayton, OH Phone: (513)


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