Web Development Process Where do websites come from…?
Web Development Process All websites start with an idea! Wouldn’t it be great if people could find information about my company online…? Wouldn’t it be great if people could buy our products online…? Wouldn’t it be great to make a site so interes- ting that millions would visit it each day, and then earn millions on ads…?
Web Development Process Wouldn’t it be great if people could buy our products online…? Now you know enough, start working!! …and the deadline is in three weeks, btw!
Web Development Process Clearly, the idea itself is not enough From idea follows purpose (mission) Often close to the idea, but somewhat more specific The website should enable people to buy a broad selection of our products online, at the same prices as in our physical stores
Web Development Process Informa- tion Presentation Communication Sales
Web Development Process Information: – ”Hello, world” – Basic information about company/organisation – Contact information – One-way communication – Very static, rarely updated – http://www.jens-m-jensen.dk http://www.jens-m-jensen.dk
Web Development Process Presentation – Information, plus: – Presentation of products/services – Search function – Still one-way communication – Needs more frequent updates (Changes in prices, new products, …) – How are updates handled (CMS, Service,…)?
Web Development Process Communication – Presentation, plus – Possible to ask questions (and get answers) – FAQ, guides,… – Chat, e-mail, Twitter,… – Two-way communication – Users expectations rise (fast response to questions, etc.)
Web Development Process Sales (web-shop) – Communication, plus – Online sales of products and services – Standard solutions exist (Templates, CMS) – Numerous examples
Web Development Process Informa- tion Presentation Communication Sales Some websites will not fit this model! Useful model for initial work on establishing purpose
Web Development Process Purpose established! The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience Can be start designing now…?
Web Development Process The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience …and one year later, how will you know if the website was a success…?
Web Development Process The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience Subjective!!!
Web Development Process The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience Try to define objective goals instead!
Web Development Process ”Easy” It must be possible for 80 % of the users to complete an online purchase within 90 seconds, when starting from the landing page of our website
Web Development Process ”Broad selection” At least 90 % of all the items in the company product catalog must be available for purchase online
Web Development Process ”Positive user experience” At least 80 % of the users participating in a user survey must give the item ”overall user experience” a rating of 7 or more on a scale from 0 to 10. At most 5 % must give the item a rating of 3 or less.
Web Development Process Goals established, can we start working now? Remember Social Constructionism The Constructionist View: ”How you say something determines what the message is” Who are we talking to…?
Web Development Process Defining a Target Audience
Web Development Process Purpose and target audience will often – but not always – be rather closely related Ideally, everybody should like our website! In practice, only certain specific groups will be appealed to by our product, message, form of expression, etc. Who are they…?
Web Development Process How can you characterise a certain Target Audience? – Geography – Demography – Psychography – Level of competence
Web Development Process Geography – Local/regional/national/ international – Urban/suburban/rural – Climate – Workplace/home
Web Development Process Demography – Age – Gender – Civil status (single, married,…) – Occupation – Education – Income level – Ethniticity – …
Web Development Process Psychography – Interests – Behaviour – Beliefs – Values – Culture/Subculture
Web Development Process Level of competence (with regards to Web usage) – Novice – Casual – Intermediate – Expert
Web Development Process Why is this relevant – what can the practical consequences be? Imagine these target audiences: – Children age 5-8 – Senior citizens, age 60+ – Adults (age 18-60), elementary education What is the influence on our design decisions?