Presentation is loading. Please wait.

Presentation is loading. Please wait.

© Copenhagen Institute for Futures Studies - www.cifs.dk Dream Building Johan Peter Paludan The Copenhagen Institute for Futures Studies.

Similar presentations


Presentation on theme: "© Copenhagen Institute for Futures Studies - www.cifs.dk Dream Building Johan Peter Paludan The Copenhagen Institute for Futures Studies."— Presentation transcript:

1 © Copenhagen Institute for Futures Studies - www.cifs.dk Dream Building Johan Peter Paludan The Copenhagen Institute for Futures Studies

2 © Copenhagen Institute for Futures Studies - www.cifs.dk Dreambuilding: the fundamentals Futures Studies - prognoses, megatrends, scenarios, and wildcards +

3 © Copenhagen Institute for Futures Studies - www.cifs.dk Dreambuilding: the fundamentals Future Studies - prognoses, megatrends, scenarios, and wildcards + The Dream Society

4 © Copenhagen Institute for Futures Studies - www.cifs.dk Dream Society revisited Driving forces: - the accelerating rate of change: we are already entering the Dream Society

5 © Copenhagen Institute for Futures Studies - www.cifs.dk Dream Society revisited Driving forces: - the accelerating rate of change: we are already entering the Dream Society - the immaterialisation of demand

6 © Copenhagen Institute for Futures Studies - www.cifs.dk Dream Society revisited Driving forces: - the accelerating rate of change: we are already entering the Dream Society - the immaterialisation of demand - automation of whatever can be automated

7 © Copenhagen Institute for Futures Studies - www.cifs.dk Dream Society revisited Driving forces: - the accelerating rate of change: we are already entering the Dream Society - the immaterialisation of demand - automation of whatever can be automated - the revolt against the tyranny of reason

8 © Copenhagen Institute for Futures Studies - www.cifs.dk Result When function can be taken for granted the immaterial side makes the difference. That’s where stories come in

9 © Copenhagen Institute for Futures Studies - www.cifs.dk Alternative track We are all spoiled brats - and it is going to be ‘worse’

10 © Copenhagen Institute for Futures Studies - www.cifs.dk Private consumption per capita in 1997 German Mark Sources: The World Bank and CIFS

11 © Copenhagen Institute for Futures Studies - www.cifs.dk Alternative track We are all spoiled brats - and it is going to be ‘worse’ Technology works - most of it

12 © Copenhagen Institute for Futures Studies - www.cifs.dk Alternative track We are all spoiled brats - and it is going to be ‘worse’ Technology works - most of it Reality is a question of interpretation: everything and everybody tells a story

13 © Copenhagen Institute for Futures Studies - www.cifs.dk Alternative track We are all spoiled brats - and it is going to be ‘worse’ Technology works - most of it Reality is a question of interpretation: everything and everybody tells a story Passive or active storytelling

14 © Copenhagen Institute for Futures Studies - www.cifs.dk Alternative track We are all spoiled brats - and it is going to be ‘worse’ Technology works - most of it Reality is a question of interpretation: everything and everybody tells a story Passive or active storytelling A change in society = a change in criteria of success

15 © Copenhagen Institute for Futures Studies - www.cifs.dk End of resumé - so what?

16 © Copenhagen Institute for Futures Studies - www.cifs.dk Stories aren’t what they used to be God is supposed to be dead - and yet?

17 © Copenhagen Institute for Futures Studies - www.cifs.dk Many still believe in something www.gallup.com

18 © Copenhagen Institute for Futures Studies - www.cifs.dk God is supposed to be dead - and yet? Socialism is dead - or out being sick Stories aren’t what they used to be

19 © Copenhagen Institute for Futures Studies - www.cifs.dk Stories aren’t what they used to be God is supposed to be dead - and yet? Socialism is dead - or out being sick Other ideologies aren’t doing any better

20 © Copenhagen Institute for Futures Studies - www.cifs.dk Stories aren’t what they used to be God is supposed to be dead - and yet? Socialism is dead - or out being sick Other ideologies aren’t doing any better From ‘monopoly’ to ‘market’ in the ‘save-the-world’ business

21 © Copenhagen Institute for Futures Studies - www.cifs.dk Further complications Nation - ’l’etat, c’est moi Group/class - solidarity Individuals - I am what I am Situals - I am where I am

22 ”The Situal” ”I am where I am” Family & network Unique & fascinating Rational & cheap Nature & Values Authen- ticity Time & business

23 ”I am where I am” ”The Situal”

24 © Copenhagen Institute for Futures Studies - www.cifs.dk In complicated world Where people want to believe Where situals perhaps want to be something else Where companies have to start creating the future in the present Dreams may be the answer

25 © Copenhagen Institute for Futures Studies - www.cifs.dk Dreambuiling The current Dream is a combination of - the vision - the culture - the image

26 © Copenhagen Institute for Futures Studies - www.cifs.dk Building the current Dream Vision CultureImage

27 © Copenhagen Institute for Futures Studies - www.cifs.dk The ‘conservative’ truth: It is culture and not politics that determines success

28 © Copenhagen Institute for Futures Studies - www.cifs.dk The ‘conservative’ truth: It is culture and not politics that determines success The ‘liberal’ truth: Politics can save culture from itself Patrick S. Moyniham

29 © Copenhagen Institute for Futures Studies - www.cifs.dk Dreambuilding Where do you want to go? Current Dream + potential futures Desired future - the future can be shaped The Dream - and then work backwards

30 © Copenhagen Institute for Futures Studies - www.cifs.dk Dreambuilding The dream - current and future - has to engage: employees, management and market

31 © Copenhagen Institute for Futures Studies - www.cifs.dk Agreeing that they would be happy to work even if they didn’t need the money Source: 2002-ISSP - workorientation in age group 18-59

32 © Copenhagen Institute for Futures Studies - www.cifs.dk Dreambuilding The dream - current and future - has to engage: employees, management and market The Dream is told through stories

33 © Copenhagen Institute for Futures Studies - www.cifs.dk The Dream and the Core The Core Story The detached Story The Satellite Story The No Story

34 © Copenhagen Institute for Futures Studies - www.cifs.dk The Core Story The Satellite Story The No Story The detached Story ?

35 © Copenhagen Institute for Futures Studies - www.cifs.dk Scarce resources in the Dream Society ARE NOT : Information Products Channels Opportunities Satisfaction Good Stories ARE : Attention Care Genuine interest Time Trust Meaning TO BELIEVE & TO BELONG

36 © Copenhagen Institute for Futures Studies - www.cifs.dk Dreambuilding The dream - current and future - has to engage: employees, management and market The Dream is told through stories Stories are the stuff that dreams are made of

37 © Copenhagen Institute for Futures Studies - www.cifs.dk Sweet Dreams and have a nice future Johan Peter Paludan


Download ppt "© Copenhagen Institute for Futures Studies - www.cifs.dk Dream Building Johan Peter Paludan The Copenhagen Institute for Futures Studies."

Similar presentations


Ads by Google