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Why would we want to increase female participation? Improve products Build the pipeline - innovation Economic Support Why.

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Presentation on theme: "Why would we want to increase female participation? Improve products Build the pipeline - innovation Economic Support Why."— Presentation transcript:

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2 Why would we want to increase female participation? Improve products Build the pipeline - innovation Economic Support Why

3 3 Alphabet blocks Adeline D. T. Whitney1882 Apgar tests, which evaluate a baby’s health upon birth Virginia Apgar1952 Chocolate-chip cookies Ruth Wakefield1930 Circular saw Tabitha Babbitt1812 Dishwasher Josephine Cochran1872 Disposable diaper Marion Donovan1950 Electric hot water heater Ida Forbes1917 Engine muffler El Dorado Jones1917 Fire escape Anna Connelly1887 Ironing board Sarah Boone1892 Globes Ellen Fitz1875 Life raft Maria Beaseley1882 Liquid Paper®, a quick-drying liquid used to correct mistakes printed on paper Bessie Nesmith1951 Medical syringe Letitia Geer1899 Rolling pin Catherine Deiner1891 Scotchgard™ fabric protector Patsy O. Sherman1956 Snugli® baby carrier Ann Moore1965 Street-cleaning machine Florence Parpart1900 Windshield wiper Mary Anderson1903

4 Here are some of the “theories:” girls aren’t interested they can’t do math and science as well as boys they are opting out of careers that utilize ‘hard science’ What if I told you it’s because ….they don’t know what engineering is? Why aren’t more girls choosing engineering?

5 5 Examples Engineers sit in a cubicle all day long You have to be an excellent math and science student It’s predominately a male field Nerd perception: pocket protectors, glasses with tape, antisocial Engineers like to get dirty

6 6 TV and society portrays engineering as a male field Dexter’s Laboratory Bill Nye the Science Guy Beakman’s World Design Squad DragonFly TV Majority of girls assessed did not know the scope of what engineers do Many don’t choose careers in math-intensive fields because they want flexibility to raise children. (R&D Magazine (3/2009)  eWeek Careers blog (3/4/09)- Many high-tech companies seeking skill sets of women who have left high paying careers to focus on raising families. Implementation of “job-re- entry programs” Women tend to prefer other fields of science that are less math-intensive (R&D Magazine (3/2009)  (Girls are outperforming boys in math scores- NCLB data)  Not encouraged by parents More Gender Friendly Nerd perception

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8 8 Is Enjoyable “How happy I will be—what’s the point of doing something you don’t like?” Provides a Good Working Environment “If I can’t interact with people…I will probably quit the job.” Will Allow Me to Make a Difference “That I would make a difference in some way, you know, make my mark on the world.” Earns a Good Income “As shallow as it sounds, money is the one thing I have to consider when I’m choosing a job. I’m not going to do something that I know can’t help me pay bills.” Has Flexible Schedules “My career can’t consume all of my time…I need free time to do a lot of other things…before I die.”

9 9 Change the message

10 10 To watch, click here.here Source: Engineeryourlife.org

11 BeforeAfter

12 12 TRADITIONAL METHOD Identification of students with capacity and aptitude to excel in engineering TRADITIONAL METHOD Identification of students with capacity and aptitude to excel in engineering UPDATED METHOD Introduce Engineering to a Wider Audience At Younger Ages UPDATED METHOD Introduce Engineering to a Wider Audience At Younger Ages Key Decision Making Times For Future Studies From National Academy of Engineering  Elementary  7 th & 8 th graders  Late 11 th, early 12th  Elementary  7 th & 8 th graders  Late 11 th, early 12th

13 13 Encouraging Girls/Women into Nontraditional Career Pathways* Conduct targeted recruitment activities for girls and women Inform parents at the same time Signals that they are welcome and wanted in the program It helps to showcase the engineering coursework *Research supported strategy (Sheets, Lufkin, Stevens, 2003)

14 Welcome to the “Focus Your Future” Reception

15 15  Supported by the National Science Foundation “Engineering Equity Extension Service” project  Interview/visitations of schools with 30 to 50 % female enrollment  Determine ideas that could be replicated  Used current research on effective practices  Built a “reception in a bag” to make it as easy as possible for busy teachers  Reception vs. open house The reception idea…

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17 Reception Reasons for Event  Students  Supportive Faculty  School Counselor  Parent  Business Representative Determine Agenda Develop budget Planning Team

18 18 Agenda Creation TimeActivity 6:30-7:15 Registration, Exhibit, Refreshments 7:15-7:20 Welcome & Introductions 7:20-7:35 PowerPoint Presentation 7:35-8:00 Speaker or Panel Presentation 8:00-8:15 Activity for Students & Parents 8:15-8:20 PLTW Course Registration 8:20-8:30 Questions & Answers 8:30-8:35 Evaluation Completion

19 19  Work with partnership team or industry contacts to obtain referrals  Former or current PLTW girls  Local female engineers (SWE)  College faculty  Know what your speakers are going to say – prepare them on “messaging” Tips to Secure Speakers

20 20  Engineering is fun  Determine Teams for Activity  Activity Goal: Brainstorming, Problem Solving, Teaming  Wrap Up I learned… My favorite part was… My plan is to… Activity Selection

21 Bring a Friend! Bring a Friend! 21  Ask Adults who have influence  Coaches  Favorite Teachers  Counselors  Club/Organization Sponsors  Youth Pastors  Seek out female leaders of school social groups  Art, Music, & Drama Teachers – creativity, spatial skills Identifying Girls to Attend…

22 Invitations  Templates available for invitation in packet  Size  Recommended to Attend  Bring a Friend  RSVP

23 23  Design Sports Equipment  Design Musical Instruments  Imagine New Products  Design Theme Parks and Rides  Save Lives  Enter Medical School  Become Lawyers  Become Presidents  Become CEO’s  Make a Difference  Change the World

24 24 Judy Lee To watch, click here.here Source: Engineeryourlife.org

25  How to Solve problems  How to Listen to others  How to work in Teams  How to conduct Research  How to Analyze information  How to Speak in front of a group  Write Technical information  Cope with failures and try again  Improve previous work  Manage Time to meet deadlines Have Fun!!!

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27 27 Go to CBS News 6 video.CBS News 6 video 1. Click on the link above. 2. Login as a Guest. 3. Scroll down to Diversity Initiatives. 4. Select Recruiting. 5. Choose News Channel 6 PLTW report 2.

28 28 Can you think of a college major or a career where these attributes would NOT be valuable? PLTW classes can benefit almost every student!

29  Show EYL video clips on school wide video and news channel  Students present at feeder school faculty meeting  Set up display in cafeteria  Provide opportunities for HS students to go to Middle School and Elementary grades to promote STEM education with demonstrations and activities  Have students present at a PTA meeting Other Recruitment Ideas

30 For Questions & Comments Project Lead the Way (www.pltw.org) Carolyn Helm Diana Jensen-Dooling To download FYF packet go to the PLTW Virtual Academy Sign on as a guest Scroll down to “Diversity Initiatives” Select “Recruiting”


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