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1 State of Unified Communications Lindsay Kintner VP Product Management.

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1 1 State of Unified Communications Lindsay Kintner VP Product Management

2 2 About Tadiran  Global leader and innovator of Unified Communications  Established 1963  Serving organizations of all sizes, in various market segments across 41 countries  Over 400 Business Partners  100,000 customers  20,000,000 ports installed

3 3 He had no Idea…  Alexander Graham Bell was an eminent Scottish-born scientist, inventor, engineer and innovator who is credited with inventing the first practical telephone. WikipediaWikipedia  Born: March 3, 1847, Edinburgh, United Kingdom BornEdinburgh, United Kingdom  Died: August 2, 1922, Beinn Bhreagh, Nova Scotia, Canada DiedBeinn Bhreagh, Nova Scotia, Canada

4 4 If You Don’t Remember This – Raise Your Hand

5 5 We All Remember This Period  Remember when voice and data were like church and state?  Most of us remember this…. And are happy to forget it.  The War is over – VoIP has won.

6 6 Then Along Came the Internet   And it changed everything forever… The Architecture

7 7 Data center-based UC / social media integration Evolution of Enterprise Communications VoIP ()  Proprietary hardware and software  Converged IP networks TDM  Proprietary hardware & software  Telecommunications networks UC )  Open standards hardware & software  SIP networks  CEBP SIP SaaS S)  Software as a Service  On-demand consumption  Cloud mash-ups Cloud IP Collaboration Managed servicesHostedCloud Voice Premises-based / distributed

8 8 Social Collaboration Is Having a Staggering Effect Daily reach (percent)Time on site (minutes) Google Facebook YouTube Twitter LinkedIn Google Facebook YouTube Twitter LinkedIn Source: Yankee Group Research, Inc. 70% want to interact by social media and find experts 58% say regular social networking communication improves loyalty Only 30% of companies are ready Source: Alexa Internet, Inc.

9 9 Seamless Mobility is No Longer an Exception Mobile Internet Fixed line Mobile Broadband Source: ITU Statistics: Fixed telephone line per 100 inhabitants, Mobile cellular subscriptions per 100 inhabitants,

10 10 Next-generation user experience Consistent access to enterprise and personal communications Desktop Phones Mobile Clients Integration Users Now Demand a Consumer-like, Integrated Experience Video and soft clients

11 11 Two sides to UC&C  Purchasing  Easiest part of UC&C  Purchase from vendor or VoIP vendor  Same fundamentals  Implementation  Many companies purchase UC&C How many plan before purchasing?

12 12 Technology Connection to Business Process VoiceNo process focus Limited business focus Traditional PBX Source: Jason Andersson Circle It Consulting

13 13 Technology Connection to Business Process Voice VideoSame as focus voice Speed up projects Source: Jason Andersson Circle It Consulting

14 14 Technology Connection to Business Process Voice Video Unified MessagePotential to increase collaboration & share ideas Source: Jason Andersson Circle It Consulting

15 15 Technology Connection to Business Process Voice Video Unified Message Collaborationnetworking, persistent chats, social networking features, blogs and skill based identification of colleagues Source: Jason Andersson Circle It Consulting

16 16 Technology Connection to Business Process Voice Video Unified Message Collaboration Customer Care highly process oriented services Source: Jason Andersson Circle It Consulting

17 17 Technology Connection to Business Process Voice Video Unified Message Collaboration Customer Care Business Process ERP Source: Jason Andersson Circle It Consulting

18 18 UC&C True Functionality  Migrate technologies into seamless business process  Build solutions that connect unified communications environment to how companies work  Allow staff to access features, such as Instant Messaging, Presence and Call Control in a client that is business oriented  Automated the Business Process to increase efficiency  Enable back office collaboration with the customer care or contact center

19 19 Unified Communications and Collaboration   Unified communications (UC) is the integration of real-time, enterprise, communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including web connected electronic interactive whiteboards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voic , , SMS and fax). UC is not necessarily a single product, but a set of products that provides a consistent unified user- interface and user-experience across multiple devices and media-typesinstant messagingpresence informationIP telephonyvideo conferencingdesktop sharinginteractive whiteboardscall control speech recognitionunified messagingvoic SMSfax

20 20 Full spectrum of proven, ITIL-based multi-vendor services available globally Massively scalable, open and virtualized software architecture Automation, visibility and control across integrated wired and wireless networks Easy, affordable enterprise collaboration and contact center software with deep applications/social integrations Highly reliable and secure carrier-grade UCC SaaS portfolio Flexible deployment and consumption choices Premise Deployment Hybrid Deployment Cloud Deployment Open Communications Architecture – in the Marketplace Open Communications Architecture – in the Marketplace Managed Services Unified Communications Automated Networks Collaborative Applications Secure Cloud

21 21 Where Will We Be Tomorrow Live Long and Prosper !!

22 22 Tadiran Customers

23 23 Tadiran Customers

24 24 Questions?

25 25 Thank You


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