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Designing Social Enterprises Per Krull Ph.d.-student Aarhus University Denmark SERNOC Helsinki April 25, 2012.

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Presentation on theme: "Designing Social Enterprises Per Krull Ph.d.-student Aarhus University Denmark SERNOC Helsinki April 25, 2012."— Presentation transcript:

1 Designing Social Enterprises Per Krull Ph.d.-student Aarhus University Denmark SERNOC Helsinki April 25, 2012

2 Agenda My Ph.d.-project The cases Results Contributions and implications

3 My Ph.d.-project Aarhus School of Business The Kaospilots (www.kaospilot.dk)www.kaospilot.dk RQ: What characterizes design of social enterprises? Strategy: Overall qualitative Case study research Unit of analysis: models and methodes Qualitative semi-structured interviews

4 My Ph.d.-project Litterature review: MODELS: Historical and international perspectives Organisational forms, hybrids, archetypes Businessmodels Strategy METHODES: Value creation Innovation, creative destruction Social innovation Entrepreneurship Social entrepreneurship Design Thinking Network and social capital Systems Theory

5 Analysis of the 16 cases in relation to the nine EMES-criteries

6 PER KRULL (2012) Definition on social enterprise -nine criteria

7 Spectrum for focus (economic to social)

8 Kondakis (Nike Kondakis) Baisikeli (v/ Henrik Smedegaard Mortensen) Kontutto (Fanny Posselt) 100% til børnene (Signe Møller) Kadaver (v/ Anders Møller Toft) Lust (Sabina Elstam-Johns) Agentur V (Jakob Valdemar) We have a Dream (Anne Kjær Richert) Mongo Park Bureau (Trine Valentin Munch) Planb (v/ Kasper Arentoft) Shoe The Bear (Thomas Frederiksen) 370° (v/ Rolf Arne Leer) Nuummioq (Mikisoq H. Lynge) CSR+ (Sarah Gregersen) Gunbak Knowledge (Ouafa Rian) ChangePilot (Lemmy Jensen)

9 Tekst Kadaver/ Anders Kondakis/Nike We have a dream/Anne Baisikeli/Henrik 100% til børnene/Signe Kontutto/Fanny

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12 CASE 2 BAISIKELI Cykelindustri i Afrika cykler Cykelambulancer Kbh: Bike tours Leasing af cykler

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14 Mukhtars fødselsdag Flash mob 3,7 mill Bedre bustur

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17 Results 26 parameters Rated 1-5

18 10 Results Happyness before growth Execution of social value creation, sound business and sustainable development Blue Ocean strategy Designing new business models Action learning, ‘just do it’, co-creation, community building and participatory design Creation view and effectuation logic realization of a desired future

19 10 Results Handling complexity by: proces management (facili- tated leadership), designmethode and systemic thinking Navigate like designers (wicked problems, tests, prototypes, T-shape thinking, multidisciplinarity, usedriven design, appreciative feedback and exploitation/exploration Prominent networkers (bridging, bunding, brokers and social kapital) Creation of ‘many winners’

20 SOCIALE IVÆRKSÆTTERE Passion Forretningsprincipper Ændrer på det bestående Bæredygtige forandringer Six Business Models: The uniqueness Who are the customers? How do you earn money? How is the value delivered

21 Contributions and Implications Connectivity between Social enterprises and: (a) Social innovation (b) T-shape-thinking, faciliterende ledelse, procesledelse, systemtænkning, designmetode, netværksmetode og participatory design. Create communities Co-create The needed leadership They do business without a business-education

22 Designing Social Enterprises Per Krull Ph.d.-student Aarhus University Denmark SERNOC Helsinki April 25, 2012 Thank you


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