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WHY UMATTER? Many UMass students feel disconnected. 1 in 3 think violence is a problem at UMass. 1 in 5 have observed or experienced violence in the past.

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Presentation on theme: "WHY UMATTER? Many UMass students feel disconnected. 1 in 3 think violence is a problem at UMass. 1 in 5 have observed or experienced violence in the past."— Presentation transcript:


2 WHY UMATTER? Many UMass students feel disconnected. 1 in 3 think violence is a problem at UMass. 1 in 5 have observed or experienced violence in the past year. 1 in 3 know how to report an incident. 1 in 4 say they’d be “unlikely” to report harassment or violence. Many believe high-risk drinking is the norm. Source: UMass Undergraduate Campus Climate Study, Spring 2012

3 WHY UMATTER? Many UMass students feel disempowered and aren’t getting consistent information about ways to positively influence our learning environment.

4 GOAL Create a culture of active engagement and care Reinforce UMass’ longstanding commitment to inclusion, care, compassion and collective action. Reduce student isolation. Increase feelings of connection and belongingness. Create a culture of active bystandership.

5 FRAMEWORK Core Concepts Care Community Compassion Connection Inclusion Core Practices Bystander Intervention Social Norming/ Social Influence Environmental Messaging Motivational Interviewing

6 Bystander Intervention Active bystander training for campus community. Empower individuals to act: prevent and respond to incidents of bias, violence, sexual assault, bullying, hazing, high-risk drinking and other community problems. CORE PRACTICES

7 Bystander Intervention Can be done early. Employs positive actions direct to indirect immediate to ongoing When possible: attract allies and act jointly An Active Bystander can increase effectiveness and create safety for all involved. CORE PRACTICES

8 UMatter at UMASS Building an Environment of Compassion, Connection, and Care Through Multi- Faceted Bystander and Other Intervention Strategies Message: We all benefit by making the choice to actively care about ourselves, each other, and our UMass community Bystander Intervention Message: 3Ds -Direct, Distract, Delegate Message: Be an active bystander Staff Trainings: Bystander Intervention, Motivational Interviewing, Trauma Informed Practice Bystander Intervention Focus Points Alcohol and other Drug Misuse Bias Activity Bullying, Harassment and Violence Depression Sexual Misconduct

9 Environmental Messaging & Social Norming Implement and support programs and initiatives related to health and wellness. Increase help-seeking behavior reduce stigma remove barriers to accessing care. CORE PRACTICES

10 Concept of Caring Community introduced during NSO. UMatter branding on UCard sleeves. Active bystander intervention trainings for RAs and RDs. FALL 2013: SETTING THE STAGE Sticker applied to all UCard sleeves

11 Framing our community aspirations Chancellor’s Opening and Convocation Speeches 3Ds/Active Bystander video collaboration with Northwestern DA’s Office FALL 2013: SETTING THE STAGE

12 FALL 2013: SETTING THE STAGE Providing access to resources Maroon folder distributed to faculty and staff: Aids in identifying and assisting students in crisis Supports bystander intervention concepts

13 Caring Community/ Active Bystander Social influence messaging for students FALL 2013: SETTING THE STAGE

14 UMatter model designed to be flexible, able to address emergent campus issues YEAR ONE: EMERGENT ISSUES Safer Partying, Molly Awareness messaging in response to fall, 2013 public health crisis

15 SPRING 2014: FULL LAUNCH UMatter website Central location for support resources Social Media Facebook, Twitter, digital storytelling

16 Environmental Messaging Sexual assault and harassment prevention poster and bus ad campaign YEAR ONE: SPRING 2014 FULL LAUNCH

17 End-of-semester safety and respectful community messaging YEAR ONE: SPRING 2014 FULL LAUNCH

18 SUMMER 2014: NEW STUDENT OUTREACH Active Bystander “3Ds” campus banner campaign in place for summer New Student Orientation UMatter resource sticker on student UCard sleeves

19 Students given UMatter lapel pins and asked to take UMass Pledge at New Student Convocation SUMMER 2014: NEW STUDENT OUTREACH Pledge taken by incoming students. Lapel pin.

20 Series of Train the Trainer sessions to teach UMass staff to train others in Bystander Intervention Preparation for campus- wide implementation SUMMER 2014: TRAINING

21 YEAR TWO: FALL 2014 Bystander Intervention training provided to all UMass RAs Maroon folder reissued to all faculty and staff “3Ds” campaign expanded to bus ads

22 Initiative Co-sponsorship and Branding YEAR TWO: FALL 2014

23 Respectful Halloween messaging (posters, campus TV and social media campaign) Used as instructional tool for classroom discussions YEAR TWO: FALL 2014

24 MOVING FORWARD Expand training and workshop opportunities for staff (including student staff) Provide active bystander training for all incoming first year students Award UMatter-related programming grants Initiate and support large scale programming/ advocacy campaigns Provide customized bystander trainings for specific student populations (student leaders, Greek Life, athletes, etc.)

25 Each year, group to identify overarching primary theme(s) Does not exclude other UMatter programming Creates a more prominent point of focus. 2014-2015 themes: Alcohol use/abuse Bias MOVING FORWARD

26 Becky Lockwood, Associate Director, Center for Women and Community Enku Gelaye, Vice Chancellor, Student Affairs and Campus Life Ervin Staub, Professor Emeritus, Psychology (Advisor) Harry Rockland-Miller, Director, Center for Counseling and Psychological Health Jen Bedell Brunetti, Graphic Designer, Student Affairs Mark Roessler, Digital Communications and Media Manager, Student Affairs Sara Littlecrow-Russell, Associate to the Vice Chancellor, Student Affairs Shelly Perdomo, Director, Center for Multicultural Advancement and Student Success Sonya Satinsky, Director, Center for Health Promotion Tom Schiff, Director, Center for Men and Masculinities THE UMATTER LEADERSHIP TEAM

27 QUESTIONS? Acknowledgment: Thank you to the student actors of SHAHA: The Storytellers diversity peer education troupe for consenting to appear in photo illustrations for UMatter.

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