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SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Contents 1 – Diatrace – Who we are ? 2 – What is our Market.

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Presentation on theme: "SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Contents 1 – Diatrace – Who we are ? 2 – What is our Market."— Presentation transcript:

1 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Contents 1 – Diatrace – Who we are ? 2 – What is our Market ? 3 – SmartLF – The Keys of Succes 4 – Sales & Marketing Actions

2 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Who we are ? 1981 Founding of the company Diazo equipments & Supplies st Change of technology PPC (Oem Ricoh) nd Change of technology Inkjet (Encad) rd Change of technology digital PPC (Oem OCE) 2002 Colortrac Partner

3 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Who we are ? 2005 Equipments Supplies Leading HP Plotters Distributors Canon LFP distributor True Solvent Uniform printers (Roland) Oem OCE analog & digital Copiers Colortrac Large format Scanners Neolt Trimmers and Folders Member of the Diatec Group (leading european Manufacturer) Plain Paper Coated Paper PPC Paper Photo Papers Inkjet Vinyls, Banners, Films… 50% Revenue

4 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Who we are ? Headquarter in Paris Warehouse 4 Sales facilities 2 Warehouses 35 people 10 Salesmen 30 distributors

5 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – What is Our market ? Small Business & Self employed Medium Companies Large Accounts Our main Targets !

6 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – What is Our market ? CAD Imaging Architects Surveyors Enginiering ConstructionIndustry Local governement Defence Auth. Reprographics

7 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – The Keys of Succes 1st Selling Point : THE PRICE 4080m 6000 €4080c 6750 €4080e 7500 € - We have followed Colortrac recommended Prices - Low Prices means new opportunities

8 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – The Keys of Succes 1st Selling Point : THE PRICE THE RESULTS - Units X 5 - Sales X 2,5

9 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – The Keys of Succes 1st Selling Point : THE PRICE LOW PRICE means NO COMPETITION ! -Easy to Sell -No discount -Some Contex dealers switched for Colortrac

10 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – The Keys of Succes 2nd Selling Point : IT WORKS ! Technically, the SmartLF is a success ! -Excellent scan Quality -User friendly, No maintenance -Plug&Play

11 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – The Keys of Succes 3rd Selling Point : Softwares ScanWorks & CopySmart – The winning package -Really improved, and now bug free -Easy to use -Low Price, easy to package in a solution

12 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – The Keys of Succes Last but not Least…. We believed in it !

13 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions DEMO Units The SmartLF is easy for giving demos On Site -All our Salespeople have one demo machine -Most of our distributors have taken One demo machine -With SmartLF, One Demo often means a Sale !

14 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions Exhibitions Trade Shows and private Shows with distributors -SmartLF displayed prominently on all Shows

15 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions Exhibitions BATIMAT Nov 05

16 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions SmartLF packages with Printers Done with HP and Canon Printers -Affordable Color Copiers vs OCE TCS 400 -Really smart Alternative ! -25% of the Sales

17 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions

18 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions Direct advertising -Mailings Done an our database and on rented database -Many news releases in specialised trade magazines Fairly Good Coverage was achieved

19 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions

20 SmartLF – Product of the year Cambridge – 17th November 2005 SmartLF – Product of the year Diatrace – Sales & Marketing Actions Web Site -All range of Colortrac Products -Datasheets, documentation and Photos -Prices -Softwares downloadable All the information that could be needed.

21 SmartLF – Product of the year Cambridge – 17th November 2005 WebSite


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