2 Business details Business name: Superfoods and more, Wholesale Registration date: , AmsterdamLocation: Kollenbergweg 2E, 1101 AR Amsterdam, The NetherlandsType of business: general partnership (v.o.f)Number of employees: sevenLicenses and permits: organic certificateDescription of business: SAM Wholesale is a distributor of superfooods and related products, based in the Netherlands.
4 Goods and servicesThey offer goods, which are of the highest quality, always organic and plant-based, mostly raw and never synthetic nor denatured. Also gluten-free or allergen-free goods.Range of consumer goods:powdersseedsgrainsfood supplementsdried exotic fruitsnuts, almonds and hazelnutsother dried fruits and mixturesprotein supplements
6 Core activities Purchase of goods Filling of raw materials Packaging goods to boxesPrinting of labelsMaking translations of the descriptions of goods and their content into different languagesDistribution of goods to local stores
8 Distribution Superfoods deliver their goods to different countries. If the order is for local stores, they do it on their own.If the order is for stores abroad, they do it through distributors.They have distributors in:SlovakiaCzech republicSpainDenmark
9 Outsourced activites Production of food supplements and powders Gathering of different fruitsDistribution of the goods to different stores abroadContacting firms in other countriesThese two activities are done by distributors.
10 Key competitorsKey competitors are other wholesalers and different e-shops, who are offering superfoods.Disadvantages of other firms are:Worse qualityHigher pricesFilling of the goods into plastic or harmful bagsThey don't offering of distribution directly to stores
11 Key suppliers Their main suppliers are mainly from: South and North AmericaThe whole EuropeItalySpainThailandGreat BritainSuppliers supply all the products, which Superfoods is selling, because this company doesn't produce their goods themselves.
12 Distribution channels They are selling goods to:retailershealth food shopsspecialty supermarketswellness centres (gyms, spas)individual fitness trainersThe company doesn’t sell goods to individuals.
14 Costumer relationship Expectations of costumers are:Equal approach to every customerCo-creationModernization of productsGiving adviceHigh quality goods for favourable prices
15 Value propositions They provide: High quality Good pricesNewnessAccessibilityWhich costumer needs are they satisfying?Superfoods are satisfying extra needs of their costumers, especially those, who want to live healthy and eat food without additives and sugar.
16 Canvassing costumers They are reaching costumers through: Newsletters Social mediaTrade showsEvents, lecturesFace to face training and informationFace to face training and information work the best.
18 Revenue streams Selling price of the goods Costumers pay currently for:Direct materialDirect labourOther direct costsManufacturing overhead costsAdministrative overhead costsSelling and distribution costsMark-upSelling price of the goods