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Vanda Szappanošová, Laura Noveková, Lea Potocká.  Business name: Superfoods and more, Wholesale  Registration date: 01. 01. 2011, Amsterdam  Location:

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Presentation on theme: "Vanda Szappanošová, Laura Noveková, Lea Potocká.  Business name: Superfoods and more, Wholesale  Registration date: 01. 01. 2011, Amsterdam  Location:"— Presentation transcript:

1 Vanda Szappanošová, Laura Noveková, Lea Potocká

2  Business name: Superfoods and more, Wholesale  Registration date: , Amsterdam  Location: Kollenbergweg 2E, 1101 AR Amsterdam, The Netherlands  Type of business: general partnership (v.o.f)  Number of employees: seven  Licenses and permits: organic certificate  Description of business: SAM Wholesale is a distributor of superfooods and related products, based in the Netherlands. Business details

3 Organization chart Fleur van Zijverden CEO - owner Mariska Schijf Office manager Mechteld Schoemaker Intern/assistent Katia Stolic Head filler Sebastian Baez Label designer Federico Garcia Filler Tim Carnal Warehouse employee

4  They offer goods, which are of the highest quality, always organic and plant-based, mostly raw and never synthetic nor denatured. Also gluten-free or allergen-free goods. Range of consumer goods:  powders  seeds  grains  food supplements Goods and services  dried exotic fruits  nuts, almonds and hazelnuts  other dried fruits and mixtures  protein supplements

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6 Purchase of goods Filling of raw materials Packaging goods to boxes Printing of labels Making translations of the descriptions of goods and their content into different languages Distribution of goods to local stores Core activities

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8  Superfoods deliver their goods to different countries.  If the order is for local stores, they do it on their own.  If the order is for stores abroad, they do it through distributors. They have distributors in: Distribution Slovakia Czech republic Spain Denmark

9  Production of food supplements and powders  Gathering of different fruits  Distribution of the goods to different stores abroad  Contacting firms in other countries o These two activities are done by distributors. Outsourced activites

10 Key competitors are other wholesalers and different e-shops, who are offering superfoods. Disadvantages of other firms are: Worse quality Higher prices Filling of the goods into plastic or harmful bags They don't offering of distribution directly to stores Key competitors

11 Their main suppliers are mainly from:  South and North America  The whole Europe  Italy  Spain  Thailand  Great Britain Suppliers supply all the products, which Superfoods is selling, because this company doesn't produce their goods themselves. Key suppliers

12 They are selling goods to: retailers health food shops specialty supermarkets wellness centres (gyms, spas) individual fitness trainers The company doesn’t sell goods to individuals. Distribution channels

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14 Expectations of costumers are:  Equal approach to every customer  Co-creation  Modernization of products  Giving advice  High quality goods for favourable prices Costumer relationship

15 They provide:  High quality  Good prices  Newness  Accessibility Value propositions Which costumer needs are they satisfying? Superfoods are satisfying extra needs of their costumers, especially those, who want to live healthy and eat food without additives and sugar.

16 They are reaching costumers through:  Newsletters  Social media  Trade shows  Events, lectures  Face to face training and information Face to face training and information work the best. Canvassing costumers

17 Cost structure

18 Costumers pay currently for: Direct material Direct labour Other direct costs Manufacturing overhead costs Administrative overhead costs Selling and distribution costs Mark-up Revenue streams Selling price of the goods

19 Thank you for your attention!


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