Group 3 Joe 35 years US citizen Plans a Euro Trip for his upcoming holidays
Group 3 Joe doesn‘t like going by train… Too slow… Always needs seat reservations… Joe generally doesn‘t like his fellow passengers…
Group 3 Joe‘s Problems Expensive So many airliners What‘s the best route?
Group 3 Joe found combined booking on the web… His inputs are: Start from: New York Cities to visit (+ time constraints) Paris min 3 days max 5 days London min 2 days max 4 days Rome min 4 days max 7 days Vienna min 2 days max 4 days Departure date: 12.08.09
Group 3 Joe found combined booking on the web… His inputs are.. Start from: New York Cities to visit (+ time constraints) Paris min 3 days max 5 days London min 2 days max 4 days Rome min 4 days max 7 days Vienna min 2 days max 4 days Departure date: 12.08.09 The system calculates the optimal Solution..
Group 3 The system calculates the optimal solution… 1. New York – London: 12. 08. 2009 (Virgin Atlantic) 575 $ 2. London – Paris : 15.08.2009 (EasyJet) 83 $ 3. Paris – Rome : 19.08. 2009 (AirFrance) 180 $ 4. Rome – Vienna : 25.08.2009 (Niki) 125 $ 5. Vienna – New York 29.08.2009 (Austrian) 375 $ Total Price: 1338 $ … or add additional constraints
Group 3 Idea of „Combined Flight Booking“ o offer the optimal combination of flights o set destinations o set timeframe for trip for each destination o set order of destinations (optional) o get route with lowest costs o get links to booking-page of airline o Premium Service: tickets for all flights of selected route will be bought and send to customer
Group 3 Offer Cheap Flights Value Proposition Simplified Process to get Route Information Service
Group 3 Customer newsletters young people fond of travelling website Customer Relationship Distribution Channels Customer Segments budget- aware customers business people city guidestrip reports social backpackers network
Group 3 Process Partner NetworkKey Activities Key Resources airlines parse flight information software developer flight information data optimal route generation result display ad distributor car rental companies hotel chains query carrier‘s flight DB credit card companies next step
Group 3 Cost/Revenue software development advertis- ment Cost StructureRevenue Streams technology costs marketing costs costs to get flight data commisionrevenue of premium service
Group 3 SWOT Analysis StrengthsWeaknesses OpportunitiesThreats Flexible, motivated team Lots of in-house knowledge Low cost structure Hardly any real-world project experience Languages Legal knowledge Marketing expertise Formation of a new generation of euro-trip backpackers Integration of hotel look-up service Integration of car-rental service New/existing competitors extend their service Access to/availability of flight data Shift in consumer tastes
Group 3 differentiation from competitors HIGH MEDIUM LOW factors