Presentation is loading. Please wait.

Presentation is loading. Please wait.

Kiss East MEDIA PACK Q4 2014. KEY HIGHLIGHTS – Q4 2014  KISS East is commercial market leader, now reaching 433,000 listeners each week and has a market.

Similar presentations


Presentation on theme: "Kiss East MEDIA PACK Q4 2014. KEY HIGHLIGHTS – Q4 2014  KISS East is commercial market leader, now reaching 433,000 listeners each week and has a market."— Presentation transcript:

1 Kiss East MEDIA PACK Q4 2014

2 KEY HIGHLIGHTS – Q  KISS East is commercial market leader, now reaching 433,000 listeners each week and has a market share of 6.7%  On average a KISS listener tunes into the station 6.5 hours each week, equating to a total of 2.8 million hours listened each week  KISS reaches 306,000 Housewives and 215,000 ABC1 listeners each week  KISS is number one for reach and share in the commercial market amongst 15-24s, s and 15-44s  KISS is market leader in it’s TSA for 15-24’s with a 21.3% market share reaching 141,000  15-44s are our strongest audience in which we reach 352,000 with a market share of 15.8%  Breakfast remains commercial leader with 203,000 and a market share of 5.1%  Drive remains the number one commercial show in the region with 249,000 listeners  KISS East is part of KISS UK which reaches 4.9 million adults across the UK Source: RAJAR Q4 2014

3 KISS EAST DEMOGRAPHIC PROFILE (%) Source: RAJAR Q Female Male ABC1 C2DE

4 WEEKLY REACH ADULTS (000): KISS EAST VS. OTHER STATIONS IN IT’S TSA Source: RAJAR Q (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

5 MARKET SHARE ALL ADULTS: KISS EAST VS. OTHER STATIONS IN ITS TSA Source: RAJAR Q * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

6 WEEKLY REACH (000): KISS EAST VS. OTHER STATIONS IN IT’S TSA Source: RAJAR Q (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

7 MARKET SHARE 15-34: KISS EAST VS. OTHER STATIONS IN ITS TSA Source: RAJAR Q * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

8 WEEKLY REACH (000): KISS EAST VS. OTHER STATIONS IN IT’S TSA Source: RAJAR Q (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

9 MARKET SHARE 15-44: KISS EAST VS. OTHER STATIONS IN ITS TSA Source: RAJAR Q * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

10 KISS EAST TRANSMISSION AREA


Download ppt "Kiss East MEDIA PACK Q4 2014. KEY HIGHLIGHTS – Q4 2014  KISS East is commercial market leader, now reaching 433,000 listeners each week and has a market."

Similar presentations


Ads by Google