Presentation on theme: "Something to Tweet About"— Presentation transcript:
1Something to Tweet About This is a collection of best practices that we believe will help even the most advanced social media users.How to Increase Your Reach on Twitter & Facebook
2Have a Strategy What is the purpose for your social media presence? How will your social media accounts strengthen your brand?How does your strategy look different for Twitter and Facebook?
3Know the Difference Between Twitter & Facebook BothFacebookShare news headlines (both hard and soft stories)Push to resourcesPrimary users are business leaders, community leaders, legislators, & educatorsRecommend posting multiple times a dayBe prepared for the 140 character limitUse hashtagsShare pictures, video, & graphicsRecognize things people are already talking about (i.e., holidays)Share critical updates for kids and schools (i.e., school closing, safety messages)Post softer newsShare multiple picturesAsk questions and have the answers publically displayed beneath your postPrimary users are parents, teachers, studentsRecommend posting once a dayBe prepared for haters
4Social Media Best Practices Avoid acronymsJargon doesn’t jivePictures talkHashtags HelpShorten LinksAfter reading countless tweets roll through our feed, we believe these seven strategies address some missed opportunities and common mistakes. These strategies are easy to implement and will help your tweets generate more buzz.After reading through examples of each strategies, revisit your own Twitter feed. We hope you’ll have a new lens to view your own content.
5Avoid Acronyms People. Do. Not. Know. What. They. Mean. LEA SSTS PLC SRSDCEPSPIELASBEIDEAIEPFRPLAbbreviating is tempting when you only have 140 characters, but if people don’t understand the abbreviation, or worse the acronym, your message will get lost. In general, using acronyms when we communicate makes it harder for our audience to access information. In short (pun intended), acronyms will certainly not help you gain any readers and will more than likely turn off the readers you already have. Don’t be exclusive; write in a way that everyone can understand.
6Avoid Acronyms Original: Sans Acronym Great PLC today with Cannon County admins. What does it take to be a master teacherSans AcronymGreat mtng of minds today with Cannon County admins. What does it take to be a master teacher?Sometime the hardest part is recognizing that we are using acronyms. We recommend writing your tweet and then rereading specifically for acronyms. PLC could have easily slipped by in this example. And while most educators probably know what this is, a parent might not. You should always write for a broad audience on Twitter.What are some common acronyms you use without even realizing it?AJT (Andrew Johnson Tower)SBE (State Board of Education)MNPS (Metro Nashville Public Schools)LEA (local education agency)PTO (paid time off)AMO (Annual Measurable Objective)AYP (Annual Yearly Progress)ELA (English language arts)IEP (individual education plan)
7Avoid Acronyms Original: Revamped My firsties taking their SRSD cold write today. Have a lot of work to do & I can't pic.twitter.com/uD3TsEjwprRevampedMy firsties answering their first writing prompt. Have a lot of work to do & I pic.twitter.com/uD3TsEjwprI still have no idea what SRSD is… People are more likely to retweet or favorite something they understand. Make your message easy to chew. Don’t bog it down with things that are really easy to scrub out.
8Jargon Doesn’t Jive Words people don’t understand Fluency Intervention Phonemic awarenessNon-summative assessmentFrameworkTaskRemediationDifferentiationCohortExemplarSystemicBenchmarkJargon doesn’t not make you sound smart. It makes you sound unapproachable. The trick is recognizing what is jargon and replacing it with easy to understand terms.Can you think of other jargony words that aren’t on this list? My guess is there are a ton that are part of your team’s vocabulary.
9Jargon Doesn’t Jive Identifying jargon is half the battle. The words in red could definitely stump the general public.Year-long Reading Course facilitators learning about comprehension. We will make a difference! #TnCore pic.twitter.com/niQgpPShBFReading fluently and with comprehension by 3rd grade is the key indicator of future success. Let's support K-3 teachers. #NCE2014 #tncoreLoudon County teachers using great assessing and advancing questions while engaging in CCSS Math tasks. #tncore pic.twitter.com/UEBTQ9Sc8SOne of the hardest parts about eliminating jargon is understanding when you are using it. A word might be part of your everyday vocabulary, but a parent with little context around your team’s work might not understand.
10Jargon Doesn’t Jive Say What? Assess & Adv Questions 4&5 Math Reoffer in RogersvilleTNedu #TNCore #summerlearning #forthekids pic.twitter.com/tm5Dj6yIlfOrthographic practiceCovingtonHighTN #TNCore pic.twitter.com/2rWbfNwzPHPracticing Phrase - cue text. #TNcore pic.twitter.com/ExQMv66t62Point.
11Jargon Doesn’t Jive Original Revamped A reading consultant explains how to use the PASS assessment for rti2 Tier 2 & TierRevampedHow can we help struggling students fill in the gaps? That is what tchrs in our region are talking
12Jargon Doesn’t Jive Original Revamped IFL leading Core Coaches on a trajectory of learning to differentiate math instruction #TNCore pic.twitter.com/DbarXZUKPdRevampedMath leaders planning how to reach students at all skill levels #TNCore pic.twitter.com/DbarXZUKPd
13Pictures Talk A good picture can anchor your tweet. You don’t need to be a photographer to post engaging images.Good pictures are…SpecificCreativeRelevantWe wants to click on something that sends a visual message. Maybe it is just the title of the program with a cool filter on it, or maybe it is a picture of two people shaking hands. Either way, both of these pictures tell us something. A picture of people sitting at tables only makes me think, “Gee, I’m glad I’m not there.” But there is hope! You can still get engaging pictures in a classroom with a lecture style presentation.Shoot to make them specific (where they have a visual message), creative (don’t be above rearranging a few things on the table to make it look good), and relevant (is this picture related to what I am tweeting about?).
14Specific, Creative, and Relevant Pictures TalkOriginal:Love this! Congrats! Teachers at Ripley Elem. do cartwheels after being Reward School! pic.twitter.com/A0vFImj5cI”Specific, Creative, and RelevantThis picture is better than anything we could possibly say here. In cases where you have an incredible picture, let it drive the tweet.
15Specific, Creative, and Relevant Pictures TalkOriginal:"Just as teachers prepare in-depth for lessons, evaluators shld be highly prepared for coaching convos." TEAM trainer pic.twitter.com/ioeoJKulQ9Specific, Creative, and RelevantThis picture is specific, creative and relative. This was probably taken in a classroom under glaring fluorescent lights, but it still looks good. Also, instead of saying making a general comment about the meeting, this tweet gets specific and adds value to the conversation about evaluation.
16Specific, Creative, and Relevant Pictures TalkOriginal:#CHA Bess T. Shepherd 3rd grader Julien Burse reacts to news that school was awarded $50K grant for Chromebooks!Specific, Creative, and RelevantWe can’t always capture moments like this, but when we do let it anchor your tweet. Much like the teacher doing cartwheels, this is better than anything we could say.
17Tweets we can tweek…We wants to click on something that sends a visual message. Maybe it is just the title of the program with a cool filter on it, or maybe it is a picture of two people shaking hands. Either way, both of these pictures tell us something. A picture of people sitting at tables only makes me think, “Gee, I’m glad I’m not there.” But there is hope! You can still get engaging pictures in a classroom with a lecture style presentation.Shoot to make them specific (where they have a visual message), creative (don’t be above rearranging a few things on the table to make it look good), and relevant (is this picture related to what I am tweeting about?).
18How does this relate to reading? Pictures TalkOriginal:Teachers are ramping up reading skills with rti2! pic.twitter.com/0fODqPR2ErHow does this relate to reading?In a perfect world what kind of picture would have been really powerful here?We think a close up of a teacher reading a book would have been perfect. Maybe you could only see the teacher’s eyes above the top of the novel or maybe the teacher is giving the camera a thumbs up while holding the book. Both photos could have still been taken in the same room.
19Does this make you wish you were there? Pictures TalkOriginal:Eval training for regional asst principals...two sessions today. pic.twitter.com/tGMFxYlV5qDoes this make you wish you were there?The composition on this photo actually look kind of nice, but is it specific? This could be perceived as an advertisement for regional evaluation training. Did they sell you on it? Does it provide any kind of visual message?
20Pictures Talk People love selfies They are imperfect, candid and engagingEverything you tweet probably shouldn’t include a selfie, but these candid shots are a great opportunity to personalize your online presence now and again.Plus let’s be real, you can take as many as you like until you get a keeper, judgment free.Great example: We called for Core Coaches attending traning to tweet us a selfie and use the hashtag #summer learning. Another example, Shelby County called for students to tweet a selfie with their favorite teacher during Teacher Appreciate Week.
21Pictures Talk And anyone can do it Happy tweeting team! Scroll through your Twitter feed now. Do you see some tweets that could have been reworded or some pictures that could have been replaced? Make a mental note for next time. Keep tweeting, have fun, and let your personality shine through!
22Hashtags Help Increase the visibility of your tweet Can serve as a call to actionUse on Twitter, Facebook & InstagramSpread like wildfire:#SuperBowlXLIX#PrinceFarming#FergusonPeople don’t want to miss the boat. They may have not been planning a tweet on why they love their teacher, but when they see all of their friends using #iLoveTNteachers they jump on board.This. Stuff. Spreads. Recently we were watching Good Morning America and they were interviewing the woman that started an influential hashtag. People care.
23Hashtags Help Create a district specific hashtag #BeNiceCreate a community hashtag#ManchesterStrongCreate a hashtag around something already happeningTeacher Appreciation WeekBack to School
24Hashtags Help Hashtags can say things that don’t fit in in a sentence. Original:Training training training... We're always working to better ourselves to better serve you! #ManchesterStrong pic.twitter.com/izfUgmVr7zMy firsties answering their first writing prompt. Have a lot of work to do & I can’t pic.twitter.com/uD3TsEjwprHashtags can be used in the context of a sentence.Memphis teacher discusses her #TNCore training experience - “It made me realize we’re on the rightBesides making us all feel cool, hashtags give people another way to search for your content. Essentially, it means your tweet will appear in two places: their news feed and the news feed for that specific hashtag.Sometimes hashtags fit really nicely into the content of the sentence. If you’re going to reference TNCore anyway might as well use #TNCore. And sometimes hashtags let you insert random words that are related and will help readers interpret your tweet: “Thousands of TN teachers dedicated some of their time off to sharpening their craft. #TNCore #summerlearning.”
25Shorten Links Don’t waste space on gobbledy goop. Readers will get tripped over the extra characters.Use tools likeBitlyTiny URLOriginalWestwood Elementary Named a #SCOREPrize Finalist #tnedchat #manchesterstrongBottom line, long links are ugly.