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Something to Tweet AboutSomething to Tweet About How to Increase Your Reach on Twitter & FacebookHow to Increase Your Reach on Twitter & Facebook.

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Presentation on theme: "Something to Tweet AboutSomething to Tweet About How to Increase Your Reach on Twitter & FacebookHow to Increase Your Reach on Twitter & Facebook."— Presentation transcript:

1 Something to Tweet AboutSomething to Tweet About How to Increase Your Reach on Twitter & FacebookHow to Increase Your Reach on Twitter & Facebook

2 Have a Strategy  What is the purpose for your social media presence?  How will your social media accounts strengthen your brand?  How does your strategy look different for Twitter and Facebook? 2

3 Know the Difference Between Twitter & Facebook TwitterBothFacebook Share news headlines (both hard and soft stories) Push to resources Primary users are business leaders, community leaders, legislators, & educators Recommend posting multiple times a day Be prepared for the 140 character limit Use hashtags Share pictures, video, & graphics Recognize things people are already talking about (i.e., holidays) Share critical updates for kids and schools (i.e., school closing, safety messages) Post softer news Share multiple pictures Ask questions and have the answers publically displayed beneath your post Primary users are parents, teachers, students Recommend posting once a day Be prepared for haters 3

4 Social Media Best Practices  Avoid acronyms  Jargon doesn’t jive  Pictures talk  Hashtags Help  Shorten Links 4

5 Avoid Acronyms  People. Do. Not. Know. What. They. Mean. LEA SSTS PLC SRSD CEP SPI ELA SBE IDEA IEP FRPL 5

6 Avoid Acronyms  Original: Great PLC today with Cannon County admins. What does it take to be a master teacher  Sans Acronym Great mtng of minds today with Cannon County admins. What does it take to be a master teacher? 6

7 Avoid Acronyms  Original: My firsties taking their SRSD cold write today. Have a lot of work to do & I can't pic.twitter.com/uD3TsEjwpr  Revamped My firsties answering their first writing prompt. Have a lot of work to do & I 7

8 Jargon Doesn’t Jive  Words people don’t understand Fluency Intervention Phonemic awareness Non-summative assessment Framework Task Remediation Differentiation Cohort Exemplar Systemic Benchmark 8

9 Jargon Doesn’t Jive  Identifying jargon is half the battle.  The words in red could definitely stump the general public. Year-long Reading Course facilitators learning about comprehension. We will make a difference! #TnCore pic.twitter.com/niQgpPShBF#TnCorepic.twitter.com/niQgpPShBF Reading fluently and with comprehension by 3rd grade is the key indicator of future success. Let's support K-3 teachers. #NCE2014 #tncore#NCE2014 #tncore Loudon County teachers using great assessing and advancing questions while engaging in CCSS Math tasks. #tncore pic.twitter.com/UEBTQ9Sc8S#tncore pic.twitter.com/UEBTQ9Sc8S 9

10 Jargon Doesn’t Jive  Say What? Assess & Adv Questions 4&5 Math Reoffer in RogersvilleTNedu ‪ #TNCore ‪ #summerlearning ‪ #forthekids ‪ pic.tw itter.com/tm5Dj6yIlf ‬TNedu ‪ #TNCore ‪ #summerlearning ‪ #forthekids ‪ pic.tw itter.com/tm5Dj6yIlf ‬ Orthographic practiceCovingtonHighTN ‪ #TNCore ‪ pic.twitter.com/2r WbfNwzPHCovingtonHighTN ‪ #TNCore ‪ pic.twitter.com/2r WbfNwzPH Practicing Phrase - cue text. ‪ #TNcore ‪ pic.twitter.com/ExQMv66t62 ‪ #TNcore ‪ pic.twitter.com/ExQMv66t62 10

11 Jargon Doesn’t Jive  Original A reading consultant explains how to use the PASS assessment for rti2 Tier 2 & Tier 3  Revamped How can we help struggling students fill in the gaps? That is what tchrs in our region are talking 11

12 Jargon Doesn’t Jive  Original IFL leading Core Coaches on a trajectory of learning to differentiate math instruction #TNCore pic.twitter.com/DbarXZUKPd#TNCorepic.twitter.com/DbarXZUKPd  Revamped Math leaders planning how to reach students at all skill levels #TNCore pic.twitter.com/DbarXZUKPd pic.twitter.com/DbarXZUKPd 12

13 Pictures Talk  A good picture can anchor your tweet.  You don’t need to be a photographer to post engaging images.  Good pictures are… Specific Creative Relevant 13

14 Pictures Talk  Original: Love this! Congrats! Teachers at Ripley Elem. do cartwheels after being Reward School! pic.twitter.com/A0vFImj5cI Specific, Creative, and Relevant 14

15 Pictures Talk  Original: "Just as teachers prepare in-depth for lessons, evaluators shld be highly prepared for coaching convos." TEAM trainer ‪ pic.twitter.com/ioeoJKulQ9 ‪ pic.twitter.com/ioeoJKulQ9 Specific, Creative, and Relevant 15

16 Pictures Talk  Original: #CHA Bess T. Shepherd 3rd grader Julien Burse reacts to news that school was awarded $50K grant for Chromebooks! #CHA Specific, Creative, and Relevant 16

17 Tweets we can tweek… 17

18 Pictures Talk  Original: Teachers are ramping up reading skills with rti2! ‪ pic.twitter.com/0fOD qPR2Er rti2! ‪ pic.twitter.com/0fOD qPR2Er How does this relate to reading? 18

19 Pictures Talk  Original: Eval training for regional asst principals...two sessions today. Welcome! ‪‪ pic.twitter.com/tGMFxYlV5q ‪ pic.twitter.com/tGMFxYlV5q Does this make you wish you were there? 19

20 Pictures Talk  People love selfies  They are imperfect, candid and engaging 20

21 Pictures Talk  And anyone can do it 21

22 Hashtags Help  Increase the visibility of your tweet  Can serve as a call to action  Use on Twitter, Facebook & Instagram  Spread like wildfire: #SuperBowlXLIX #PrinceFarming #Ferguson 22

23 Hashtags Help  Create a district specific hashtag #BeNice  Create a community hashtag #ManchesterStrong  Create a hashtag around something already happening Teacher Appreciation Week Back to School 23

24 Hashtags Help  Hashtags can say things that don’t fit in in a sentence. Original: – Training training training... We're always working to better ourselves to better serve you! #ManchesterStrong pic.twitter.com/izfUgmVr7z#ManchesterStrongpic.twitter.com/izfUgmVr7z – My firsties answering their first writing prompt. Have a lot of work to do & I can’t  Hashtags can be used in the context of a sentence. Original: – Memphis teacher discusses her #TNCore training experience - “It made me realize we’re on the right 24

25 Shorten Links  Don’t waste space on gobbledy goop.  Readers will get tripped over the extra characters.  Use tools like Bitly Tiny URL  Original Westwood Elementary Named a #SCOREPrize Finalist n=LatestNews&ItemID=346248&ISrc=School&Itype=News #tnedchat #manchesterstrong#SCOREPrize n=LatestNews&ItemID=346248&ISrc=School&Itype=News #tnedchat#manchesterstrong 25


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