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Dick Gaither ’ s Job Search Training Systems, Inc. P (800) 361-1613 P www.wizardsofwork.com Over 85% Of Employers Surveyed Say The Cover Letter Is Important.

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Presentation on theme: "Dick Gaither ’ s Job Search Training Systems, Inc. P (800) 361-1613 P www.wizardsofwork.com Over 85% Of Employers Surveyed Say The Cover Letter Is Important."— Presentation transcript:

1 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Over 85% Of Employers Surveyed Say The Cover Letter Is Important Or Very Important! Over 85% Of Employers Surveyed Say The Cover Letter Is Important Or Very Important!

2 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P

3 1.Visual impact mistakes 2.Style mistakes 3.Mismatch mistakes 4.Research mistakes 5.Grammatical mistakes 6.Detail mistakes 1.Visual impact mistakes 2.Style mistakes 3.Mismatch mistakes 4.Research mistakes 5.Grammatical mistakes 6.Detail mistakes 7.Interest creation mistakes 8.Personalization mistakes 9.Pre-delivery mistakes 10.Post-delivery mistakes 11.Employer response mistakes 12.Just plain dumb mistakes 7.Interest creation mistakes 8.Personalization mistakes 9.Pre-delivery mistakes 10.Post-delivery mistakes 11.Employer response mistakes 12.Just plain dumb mistakes

4 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Unprofessional appearanceUnprofessional appearance Doesn’t use appropriate business form, structure or design.Doesn’t use appropriate business form, structure or design. Unprofessional appearanceUnprofessional appearance Doesn’t use appropriate business form, structure or design.Doesn’t use appropriate business form, structure or design.

5 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Uses colored, bordered or background scenery stationery.Uses colored, bordered or background scenery stationery. Use white or ivory paper.Use white or ivory paper. Uses colored, bordered or background scenery stationery.Uses colored, bordered or background scenery stationery. Use white or ivory paper.Use white or ivory paper.

6 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Inappropriate paper quality.Inappropriate paper quality. Good quality bond, yes.Good quality bond, yes. Parchment paper may be over the top.Parchment paper may be over the top. Inappropriate paper quality.Inappropriate paper quality. Good quality bond, yes.Good quality bond, yes. Parchment paper may be over the top.Parchment paper may be over the top.

7 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Mismatched, missized envelopes.

8 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Poor typed appearance. Columns don’t line up, bullets misspaced. Poor typed appearance. Columns don’t line up, bullets misspaced.

9 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Printed or handwritten.Printed or handwritten. Demonstrates lack of computer and keyboard skills.Demonstrates lack of computer and keyboard skills. Printed or handwritten.Printed or handwritten. Demonstrates lack of computer and keyboard skills.Demonstrates lack of computer and keyboard skills.

10 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Sloppy corrections.Sloppy corrections. Retype if there’s anything forgotten or needs redoing...no notes, white out.Retype if there’s anything forgotten or needs redoing...no notes, white out. Sloppy corrections.Sloppy corrections. Retype if there’s anything forgotten or needs redoing...no notes, white out.Retype if there’s anything forgotten or needs redoing...no notes, white out.

11 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Poor use of white space, margins too tight, leading too small.Poor use of white space, margins too tight, leading too small. 1/2” - 1” margins, normal leading.1/2” - 1” margins, normal leading. Poor use of white space, margins too tight, leading too small.Poor use of white space, margins too tight, leading too small. 1/2” - 1” margins, normal leading.1/2” - 1” margins, normal leading.

12 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Justified both right and left.Justified both right and left. Use left justification and ragged right edge.Use left justification and ragged right edge. Justified both right and left.Justified both right and left. Use left justification and ragged right edge.Use left justification and ragged right edge.

13 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Typeface is too small or too fancy.Typeface is too small or too fancy. Use 10 pt. or higher, common font - Helvetica, Times, etc.Use 10 pt. or higher, common font - Helvetica, Times, etc. Typeface is too small or too fancy.Typeface is too small or too fancy. Use 10 pt. or higher, common font - Helvetica, Times, etc.Use 10 pt. or higher, common font - Helvetica, Times, etc.

14 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Relies on gimmicks to draw attention.Relies on gimmicks to draw attention. –Binders, unusual typefaces, videos, telegram, etc. Use of cute phrases.Use of cute phrases. –(My name is Rich. I’d fit right into the finance dept.) Relies on gimmicks to draw attention.Relies on gimmicks to draw attention. –Binders, unusual typefaces, videos, telegram, etc. Use of cute phrases.Use of cute phrases. –(My name is Rich. I’d fit right into the finance dept.)

15 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Too narrative...no use of bullets to highlight abilities.Too narrative...no use of bullets to highlight abilities. PWord P PowerPoint P Quark Express Too long.Too long. –Get their attention in one page or you’ll never get it! Too narrative...no use of bullets to highlight abilities.Too narrative...no use of bullets to highlight abilities. PWord P PowerPoint P Quark Express Too long.Too long. –Get their attention in one page or you’ll never get it!

16 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Cliché ridden.Cliché ridden. –I’m a people person –I’ll be an asset to the company Comes on too strong, knows-it-all.Comes on too strong, knows-it-all. –You’ll never find a better candidate! Cliché ridden.Cliché ridden. –I’m a people person –I’ll be an asset to the company Comes on too strong, knows-it-all.Comes on too strong, knows-it-all. –You’ll never find a better candidate!

17 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Regurgitates the resume. (Cover letters should enhance, not repeat the résumé's content.)Regurgitates the resume. (Cover letters should enhance, not repeat the résumé's content.) Using unknown abbreviations. (Unless it’s common to the industry it does little good.)Using unknown abbreviations. (Unless it’s common to the industry it does little good.) Regurgitates the resume. (Cover letters should enhance, not repeat the résumé's content.)Regurgitates the resume. (Cover letters should enhance, not repeat the résumé's content.) Using unknown abbreviations. (Unless it’s common to the industry it does little good.)Using unknown abbreviations. (Unless it’s common to the industry it does little good.)

18 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Doesn’t stress a match of skills, experience and education to the company or the job demands.Doesn’t stress a match of skills, experience and education to the company or the job demands. Seems more interested in their own needs vs. how they’ll fit into the company.Seems more interested in their own needs vs. how they’ll fit into the company. Doesn’t stress a match of skills, experience and education to the company or the job demands.Doesn’t stress a match of skills, experience and education to the company or the job demands. Seems more interested in their own needs vs. how they’ll fit into the company.Seems more interested in their own needs vs. how they’ll fit into the company.

19 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Doesn’t link the needs of company to their own job or career goals.Doesn’t link the needs of company to their own job or career goals. Doesn’t read advertisement to insure meeting ad requirements.Doesn’t read advertisement to insure meeting ad requirements. Doesn’t link the needs of company to their own job or career goals.Doesn’t link the needs of company to their own job or career goals. Doesn’t read advertisement to insure meeting ad requirements.Doesn’t read advertisement to insure meeting ad requirements.

20 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Demonstrates little knowledge of the company, field, products or services.Demonstrates little knowledge of the company, field, products or services. Tries to “buffalo” interviewer with general statements. (I’m familiar with your company.)Tries to “buffalo” interviewer with general statements. (I’m familiar with your company.) Demonstrates little knowledge of the company, field, products or services.Demonstrates little knowledge of the company, field, products or services. Tries to “buffalo” interviewer with general statements. (I’m familiar with your company.)Tries to “buffalo” interviewer with general statements. (I’m familiar with your company.)

21 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Isn’t specific about what they found out about the company and how they found out about it.Isn’t specific about what they found out about the company and how they found out about it. No future focus. (I’ve prepared for the next generation of computerized inventory control by...)No future focus. (I’ve prepared for the next generation of computerized inventory control by...) Isn’t specific about what they found out about the company and how they found out about it.Isn’t specific about what they found out about the company and how they found out about it. No future focus. (I’ve prepared for the next generation of computerized inventory control by...)No future focus. (I’ve prepared for the next generation of computerized inventory control by...)

22 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Includes spelling, grammatical, typo’s and punctuation errors.Includes spelling, grammatical, typo’s and punctuation errors. Uses awkward, archaic language, passive voice, past tense.Uses awkward, archaic language, passive voice, past tense. Includes spelling, grammatical, typo’s and punctuation errors.Includes spelling, grammatical, typo’s and punctuation errors. Uses awkward, archaic language, passive voice, past tense.Uses awkward, archaic language, passive voice, past tense.

23 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Uses inappropriate pronouns. (I (first person) vs. he/she (third person) is preferable)Uses inappropriate pronouns. (I (first person) vs. he/she (third person) is preferable) Overusing the word “I”.Overusing the word “I”. Uses inappropriate pronouns. (I (first person) vs. he/she (third person) is preferable)Uses inappropriate pronouns. (I (first person) vs. he/she (third person) is preferable) Overusing the word “I”.Overusing the word “I”.

24 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Wastes space...presents personal/irrelevant information. (My interest are varied, enjoys sports, etc.)Wastes space...presents personal/irrelevant information. (My interest are varied, enjoys sports, etc.) Doesn’t specify the type of position being sought. (Desires a growth position in your company.)Doesn’t specify the type of position being sought. (Desires a growth position in your company.) Wastes space...presents personal/irrelevant information. (My interest are varied, enjoys sports, etc.)Wastes space...presents personal/irrelevant information. (My interest are varied, enjoys sports, etc.) Doesn’t specify the type of position being sought. (Desires a growth position in your company.)Doesn’t specify the type of position being sought. (Desires a growth position in your company.) The Devil Is In The Details The Devil Is In The Details

25 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P No indicator of how you found out about the opening? (In response to your 10/13/02 Tribune ad.)No indicator of how you found out about the opening? (In response to your 10/13/02 Tribune ad.) Doesn’t include the cover letter recipient’s title. (Bolivar J. Shagnasty, H.R. Director)Doesn’t include the cover letter recipient’s title. (Bolivar J. Shagnasty, H.R. Director) No indicator of how you found out about the opening? (In response to your 10/13/02 Tribune ad.)No indicator of how you found out about the opening? (In response to your 10/13/02 Tribune ad.) Doesn’t include the cover letter recipient’s title. (Bolivar J. Shagnasty, H.R. Director)Doesn’t include the cover letter recipient’s title. (Bolivar J. Shagnasty, H.R. Director) The Devil Is In The Details The Devil Is In The Details

26 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Forgetting to sign the cover letter. (Forgetting the small stuff indicates lack of attention to detail.)Forgetting to sign the cover letter. (Forgetting the small stuff indicates lack of attention to detail.) Forgetting the salutation in the cover letter.Forgetting the salutation in the cover letter. Forgetting to date the cover letter.Forgetting to date the cover letter. Forgetting to sign the cover letter. (Forgetting the small stuff indicates lack of attention to detail.)Forgetting to sign the cover letter. (Forgetting the small stuff indicates lack of attention to detail.) Forgetting the salutation in the cover letter.Forgetting the salutation in the cover letter. Forgetting to date the cover letter.Forgetting to date the cover letter. The Devil Is In The Details The Devil Is In The Details

27 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Doesn’t grab the readers attention immediately. (Dull, trite, boring, and uninspiring opening)Doesn’t grab the readers attention immediately. (Dull, trite, boring, and uninspiring opening) Doesn’t present any quantifiable achievements. (Saved $40,000 by improving quality control.)Doesn’t present any quantifiable achievements. (Saved $40,000 by improving quality control.) Doesn’t grab the readers attention immediately. (Dull, trite, boring, and uninspiring opening)Doesn’t grab the readers attention immediately. (Dull, trite, boring, and uninspiring opening) Doesn’t present any quantifiable achievements. (Saved $40,000 by improving quality control.)Doesn’t present any quantifiable achievements. (Saved $40,000 by improving quality control.)

28 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Writing tone is problematic. (Do statements enhance candidacy or convey any problems?)Writing tone is problematic. (Do statements enhance candidacy or convey any problems?) Misrepresentation, fraud, deceit or exaggeration. (Everything on paper must be supportable.)Misrepresentation, fraud, deceit or exaggeration. (Everything on paper must be supportable.) Writing tone is problematic. (Do statements enhance candidacy or convey any problems?)Writing tone is problematic. (Do statements enhance candidacy or convey any problems?) Misrepresentation, fraud, deceit or exaggeration. (Everything on paper must be supportable.)Misrepresentation, fraud, deceit or exaggeration. (Everything on paper must be supportable.)

29 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Making personal demands or stating preferences. (I’m looking for a car allowance.)Making personal demands or stating preferences. (I’m looking for a car allowance.) Presenting salary history or salary requirements. (Even if an employer requests it, don’t do it!)Presenting salary history or salary requirements. (Even if an employer requests it, don’t do it!) Making personal demands or stating preferences. (I’m looking for a car allowance.)Making personal demands or stating preferences. (I’m looking for a car allowance.) Presenting salary history or salary requirements. (Even if an employer requests it, don’t do it!)Presenting salary history or salary requirements. (Even if an employer requests it, don’t do it!)

30 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Including reference lists, work samples, portfolio, etc. (Do this only if requested!)Including reference lists, work samples, portfolio, etc. (Do this only if requested!) Closes weakly...doesn’t request interview. (I’ll wait eagerly for your response.)Closes weakly...doesn’t request interview. (I’ll wait eagerly for your response.) Including reference lists, work samples, portfolio, etc. (Do this only if requested!)Including reference lists, work samples, portfolio, etc. (Do this only if requested!) Closes weakly...doesn’t request interview. (I’ll wait eagerly for your response.)Closes weakly...doesn’t request interview. (I’ll wait eagerly for your response.)

31 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Obviously sent out as a computer template, form letter, mass ed or mass faxed.Obviously sent out as a computer template, form letter, mass ed or mass faxed. Doesn’t target a real person. (To Whom It May Concern, Dear H/R Director, Dear Sir/Madam)Doesn’t target a real person. (To Whom It May Concern, Dear H/R Director, Dear Sir/Madam) Says little about accomplishments or what person expects to achieve in the future.Says little about accomplishments or what person expects to achieve in the future. Obviously sent out as a computer template, form letter, mass ed or mass faxed.Obviously sent out as a computer template, form letter, mass ed or mass faxed. Doesn’t target a real person. (To Whom It May Concern, Dear H/R Director, Dear Sir/Madam)Doesn’t target a real person. (To Whom It May Concern, Dear H/R Director, Dear Sir/Madam) Says little about accomplishments or what person expects to achieve in the future.Says little about accomplishments or what person expects to achieve in the future.

32 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Using P.O. Box. (May show transiency or long range job search.)Using P.O. Box. (May show transiency or long range job search.) Faxing, mailing without specific job opening. (This requires broadcast letters, not cover letters.)Faxing, mailing without specific job opening. (This requires broadcast letters, not cover letters.) Using P.O. Box. (May show transiency or long range job search.)Using P.O. Box. (May show transiency or long range job search.) Faxing, mailing without specific job opening. (This requires broadcast letters, not cover letters.)Faxing, mailing without specific job opening. (This requires broadcast letters, not cover letters.)

33 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Doesn’t call to check receipt or follow up within one week. (They who hesitate, lose.)Doesn’t call to check receipt or follow up within one week. (They who hesitate, lose.) Accepts first rejection letter as a “real” rejection. (Real rejection happens only after interviews.)Accepts first rejection letter as a “real” rejection. (Real rejection happens only after interviews.) Doesn’t call to check receipt or follow up within one week. (They who hesitate, lose.)Doesn’t call to check receipt or follow up within one week. (They who hesitate, lose.) Accepts first rejection letter as a “real” rejection. (Real rejection happens only after interviews.)Accepts first rejection letter as a “real” rejection. (Real rejection happens only after interviews.)

34 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Not having an answering device to catch calls. (They may only call once.)Not having an answering device to catch calls. (They may only call once.) Placing an unprofessional message on answering machine.Placing an unprofessional message on answering machine. Having young children, teenagers or parents take messages without being trained to do so.Having young children, teenagers or parents take messages without being trained to do so. Not having an answering device to catch calls. (They may only call once.)Not having an answering device to catch calls. (They may only call once.) Placing an unprofessional message on answering machine.Placing an unprofessional message on answering machine. Having young children, teenagers or parents take messages without being trained to do so.Having young children, teenagers or parents take messages without being trained to do so.

35 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Doesn’t address perceived problems. (Career changing, job gaps, job hopping, etc.)Doesn’t address perceived problems. (Career changing, job gaps, job hopping, etc.) Appearing desperate. (I’m willing to take any position to make my mortgage payments.)Appearing desperate. (I’m willing to take any position to make my mortgage payments.) Doesn’t address perceived problems. (Career changing, job gaps, job hopping, etc.)Doesn’t address perceived problems. (Career changing, job gaps, job hopping, etc.) Appearing desperate. (I’m willing to take any position to make my mortgage payments.)Appearing desperate. (I’m willing to take any position to make my mortgage payments.)

36 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Presenting weaknesses or shortcoming. (Even though I have a felony conviction, I can still do the job.)Presenting weaknesses or shortcoming. (Even though I have a felony conviction, I can still do the job.) Not including applicant’s phone number, pager number, address, etc.Not including applicant’s phone number, pager number, address, etc. Presenting weaknesses or shortcoming. (Even though I have a felony conviction, I can still do the job.)Presenting weaknesses or shortcoming. (Even though I have a felony conviction, I can still do the job.) Not including applicant’s phone number, pager number, address, etc.Not including applicant’s phone number, pager number, address, etc.

37 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Forgetting to include a resume. (What have you been smoking?)Forgetting to include a resume. (What have you been smoking?) Forgetting to include your return address on the envelope and letter.Forgetting to include your return address on the envelope and letter. Forgetting to include a resume. (What have you been smoking?)Forgetting to include a resume. (What have you been smoking?) Forgetting to include your return address on the envelope and letter.Forgetting to include your return address on the envelope and letter.

38 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Mentioning one job title in the cover letter and sending a resume for anotherMentioning one job title in the cover letter and sending a resume for another Forgets to put appropriate postage on envelope. (Employer has to pay postage due.)Forgets to put appropriate postage on envelope. (Employer has to pay postage due.) Mentioning one job title in the cover letter and sending a resume for anotherMentioning one job title in the cover letter and sending a resume for another Forgets to put appropriate postage on envelope. (Employer has to pay postage due.)Forgets to put appropriate postage on envelope. (Employer has to pay postage due.)

39 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.)Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.) Addressing cover letter to the wrong person, incorrect address or wrong department.Addressing cover letter to the wrong person, incorrect address or wrong department. Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.)Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.) Addressing cover letter to the wrong person, incorrect address or wrong department.Addressing cover letter to the wrong person, incorrect address or wrong department.

40 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.)Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.) Addressing cover letter to the wrong person, incorrect address or wrong department.Addressing cover letter to the wrong person, incorrect address or wrong department. Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.)Includes inadequate or inaccurate applicant contact information (Wrong zip code, phone #, etc.) Addressing cover letter to the wrong person, incorrect address or wrong department.Addressing cover letter to the wrong person, incorrect address or wrong department.

41 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P Using computer template and forgets to change template information:Using computer template and forgets to change template information: ABC Company 1234 Work Blvd. Employment City, USA Using computer template and forgets to change template information:Using computer template and forgets to change template information: ABC Company 1234 Work Blvd. Employment City, USA 12345

42 Dick Gaither ’ s Job Search Training Systems, Inc. P (800) P


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