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THE POWER of LINKING What Works & What Doesn’t John Ben DeVette Asia General Manager & Asst. Vice President EBSCO Information Services.

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Presentation on theme: "THE POWER of LINKING What Works & What Doesn’t John Ben DeVette Asia General Manager & Asst. Vice President EBSCO Information Services."— Presentation transcript:

1 THE POWER of LINKING What Works & What Doesn’t John Ben DeVette Asia General Manager & Asst. Vice President EBSCO Information Services

2 The Power of Linking Part I …… Definitions and General Introduction Part II …... Pricing of Online Journals Part III …. Developments & Trends in Linking Part IV …. My Recommendations: What You Should do to be Ready for the Future

3 DEFINITIONS and a GENERAL INTRODUCTION PART I

4 TWO types of ELECTRONIC ‘JOURNALS’ 1. PRIMARY PUBLISHER created. Online edition of the print journal Available title-by-title, or publisher-by- publisher 2. SECONDARY PUBLISHER Abstract & Index of Fulltext in a pre- packaged aggregated database

5 What is the difference between an AGGREGATOR and a GATEWAY? Aggregator –A secondary publisher who licenses FULLTEXT CONTENT from primary publishers –This content is maintained on its own server –Includes most fulltext abstracts –i.e. EBSCOhost, Gale, Ovid Gateway –An entity that provides consolidated access and searching across titles to a variety of journals. Content may or may not be housed on the gateway provider’s server. The gateway does not try to create its own version of the content. –Primarily a linking service –Kinokinia’s OJ Web, Maruzen’s E-Journal Svc., EBSCO Online.

6 Growth of Online Journals EBSCO’s title file contains approximately 260,000 publications Approximately 10,000 unique online journals that are available for subscription today –Have a price –Or come free with print –Or are a mainstream title (like a SPARC publication).

7 +10,000 Online Journals Feb online jnls Jun 97 1,300 Feb 98 2,200 Jun 98 2,700 Sep 99 3,622 Mar 00 5,398 Sept 01 10,000+ Compared to over 260,000 titles in print

8 Total number of online journals being offered by Primary Publishers According to the NewJour website list 10,880 electronic journals being published as of August 31, 2001

9 “Secondary” e-journals Many secondary publishers are also creating electronic versions of print journals EBSCO Host has approximately 6,000 unique e-journals that we scan ourselves

10 Small overlap between primary online journals and secondary e- journals 10,000 online journals + 6,000 e-journals – 2,000 overlap titles = 14,000 unique electronic titles available via the Web today.

11 PRICING OF ONLINE JOURNALS PART II

12 Print is still being tied to the online edition most of the time A print subscription is required in order to get the online Online is available without purchase of print [Based on EBSCO’s title file]

13 How Publishers are Pricing Online Journals Online comes free with purchase of print 62% 38% Online plus print combo priced more than print

14 Most of the time it is impossible to order only the electronic edition Publishers are afraid that cutting the connection between print and online will reduce sales even more Storing the print is still the cheapest and most dependable form of archival This was the experience of the California State Universities’ JACC consortium project.

15 New Pricing Models  Database vendors sell access to individual journal subscriptions and articles …online Pay-per-view  Journal publishers are creating their own databases  Subscription agents function as consortia managers

16 New Collaborations  Electronic linking between traditional competitors  Linking between ILS vendors, database vendors, subscription vendors, and publishers

17 DIS-INTERMEDIATION DEFINITION: “ to remove the middle layers of the supply chain so that consumers can go direct to the manufacturer.” The B2B* Movement has everyone looking for ways to “cut out the middle man” * B2B means “B to B” or Business to Business.

18 DIS-INTERMEDIATION Publishers are trying to sell direct to libraries and “cut out” subscription agents.

19 PASSWORDS & USER LICENSES DIFFICULT because –PUBLISHERS ARE WORRIED ABOUT COPYRIGHT –LICENSE AGREEMENTS with publishers are VERY COMPLICATED –Try to USE AN AGENT who will do the NEGOTIATIONS FOR YOU.

20 The California Solution The University of California System –Berkeley, Stanford, USC, etc. EBSCO represents this consortia to negotiate with publishers for price discounts Require special terms: ILL to corporate partners.

21 DEVELOPMENTS & TRENDS in LINKING PART III

22 An example of Linking from Academic Search Premier to the Publisher via EBSCO Online #1

23 An example of Linking from Academic Search Premier to the Publisher via CROSSREF #1

24 PubMed Central The NLM and NIH are creating a freely accessible web-based public library of information in the sciences This is a natural extension of Medline and PubMed which is also free for public use Form a central archive of research in the life sciences. Perpetual access! Medicine and the life sciences research in a freely accessible, fully searchable, interlinked form.

25 List of Journals available in PubMed Available Journals Arthritis Research BMC Journals BMJ Breast Cancer Research Critical Care Genome Biology Molecular Biology of the Cell Molecular Biology of the Cell Proceedings of the National Academy of Sciences of the United States of AmericaProceedings of the National Academy of Sciences of the United States of America Forthcoming Journals Biochemical Journal Bulletin of the Medical Library Association Canadian Medical Association Journal EMBO Journal Journal of the American Medical Informatics Association (JAMIA) Journal of Medical Entomology Nucleic Acids Research The Plant Cell Plant Physiology Many others …..

26 The most sophisticated linking available today: SFX

27 SFX Expensive, but powerful pop-up window w/ links

28 SFX pop-up screen #2

29 SFX pop-up Screen #3 LC catalog

30 SFX pop-up screen #4 J STOR

31 SFX POP-UP $5 DEAD END … AUTHENTICATION is still a problem

32 EBSCO ONLINE reader screen

33 EBSCO ONLINE Journal Details: Proc. Of Nat Academy of Sciences

34 PNAS article abstract on Developmental Biology

35 PNAS article citation on PubMed

36 PubMed (PNAS) “LinkOut” feature goes to article. EO authenticates via IP. YOU CAN LINK OVER TO THE FULLTEXT BY CLICKING HERE !

37 Online Titles in PubMed 4,000+ print titles indexed ~ 30% of titles in MEDLINE are available electronically 1350 available in electronic formats from more than 40 publishers and aggregators PubMed has links to 1200 titles, but they require a password to see the article

38 Aggregatordatabase Gateway to primary publishers Library & University Network The Integration Process: Linking Reference databases with the Library’s OPAC with the Publishers

39 People prefer to use ONE interface, and at the most, 3 databases (when doing research) Most libraries today have more than 10 different and UNCONNECTED databases available. And they all use different search interfaces

40 EBSCO Online LINKS TO JOURNALS … THE BEST IN THE WORLD TODAY !!! LINKS TO JOURNALS … THE BEST IN THE WORLD TODAY !!!

41 MY RECOMMENDATIONS What You Should do to be Ready for the Future PART IV

42 FOCUS on the NEEDS of the USER...and have one INFORMATION BUDGET for flexibility in buying different media.

43 When you buy information should you order ala carte or simply buy today’s special? Do you want to pick and choose the information you give to your users, or do you want the publishers to choose for you?

44 MEASURE & COUNT information usage IF YOU DON’T COUNT, YOU DON’T KNOW!!! LIBRARY USAGE STUDIES VENDOR GENERATED STATISTICS

45 USAGE STATISTICS Both EBSCOhost & EBSCO Online keep user statistics by user, by title, and by database IDENTIFY CORE TITLES Delete low use subscriptions USAGE STATISTICS ARE THE KEY!. ACCESS versus OWNERSHIP

46 Invest more time and resources into training people how to search Web-based search engines appear simple, but the concept of smart-linking is not Researchers must be encouraged to keep on digging.

47 HOW MUCH MONEY ARE YOU SPENDING ON … 1. PAPER JOURNALS 2. E-journals 3. Databases. 4. (and soon) e-books

48 AVOID THINKING... “HOW MUCH MONEY ARE WE BUDGETING FOR SERIALS, HOW MUCH ON ELECTRONIC MEDIA, AND HOW MUCH ON DOCUMENTS???”

49 INFORMATION SPENDING PRINT JOURNALS ELECTRONIC JOURNALS DOCUMENTS ONE BUDGET!

50 Investing money in technology alone will not insure success. The medium is the main attraction for many of the electronic services available today.

51 Libraries must live in a DIGITAL ENVIRONMENT CONNECTIVITY, LINKING, CONSORTIA are all important terms Cooperate and Share Resources with each other Build (virtual) bridges!


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