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gonyea |complicated doesn’t make it good *from A Book About Design by Mark Gonyea DESIGN IS ALL ABOUT THE PERCEPTION OF SIZE, SHAPE AND COLOR.
gonyea |chapter 1 ALL OR NOTHING
gonyea |Take the two shapes below. They relate to each other in every way.
gonyea |Change the size of one and you lessen the impact of the other.
gonyea |Unless… you do something to draw attention to it again.
gonyea |And so on…
gonyea |…and so on…
gonyea |…and so on. It’s all or nothing. You can’t change one piece without affecting all the other pieces.
gonyea |chapter 2 THE BOX
gonyea |Take a look at the square below. Imagine drawing two straight lines that intersect only once inside the square.
gonyea |Did your lines look something like this?
gonyea |Or this?
gonyea |Straight lines can indicate strength and structure.
gonyea |Diagonal lines can indicate speed and movement.
gonyea |chapter 3 1:3:9
gonyea |1:3:9 is a ratio. It can also be a strong graphic tool.
gonyea |The largest square is about 3 times as big as the second largest square, which is about 3 times as big as the smallest square.
gonyea |This makes the largest square the most important piece on the page.
gonyea |Apply this idea to a whole page and it might look something like this…
gonyea |…and so on…
gonyea |…and so on.
gonyea |chapter 4 CAN YOU SEE ME NOW?
gonyea |What is contrast? I’m thinking of a number between 1 and 10. Can you tell what it is?
gonyea |No? How about now?
gonyea |That’s contrast!
gonyea |chapter 5 LETTERS ARE SHAPES TOO
gonyea |The letter A. A is for Angles.
gonyea |The letter H. H is for Horizontal (and vertical) lines.
gonyea |The letter T. T is for Three (as in 1:3:9).
gonyea |The letter S. S is for curves. (I know, C should be for Curves but S looks better!)
gonyea |chapter 6 COLOR SCHMOLOR
gonyea |There are warm colors.
gonyea |There are cool colors.
gonyea |Warm colors are aggressive and advance.
gonyea |Cool colors are passive and retreat.
gonyea |chapter 7 DO I LOOK FAT ON THIS SIDE?
gonyea |The next page is unbalanced. The green square gets all the attention because it’s the only piece there…
gonyea |…until it is balanced with an equally strong presence.
gonyea |Now it isn’t balanced…
gonyea |…now it is.
gonyea |Now it isn’t…
gonyea |…now it is.
gonyea |This could take a while. Why don’t you go on and I’ll catch up later.
gonyea |chapter 8 HEY, LOOK AT ME!
gonyea |The space between objects can tell you what’s important and what’s not.
gonyea |The shape of an object can tell you what’s important too.
gonyea |So can the color.
gonyea |I wouldn’t use all three at once if I were you.
gonyea |chapter 9 COMPLICATED DOESN’T MAKE IT GOOD
gonyea |Nice and simple.
gonyea |Still simple.
gonyea |Just because something is complicated doesn’t mean it’s good.
gonyea |chapter 10 PUTTING IT ALL TOGETHER
gonyea |1:3:9 (about)
gonyea |Cool colors retreat.
gonyea |The letter A.
gonyea |Warm colors advance.
gonyea |Changing one thing affects everything.
gonyea |And so on…
gonyea |the end or the beginning DESIGN IS ALL ABOUT THE PERCEPTION OF SIZE, SHAPE AND COLOR.
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