Presentation on theme: "The Mind Doesn’t Matter The Assumptions of the Behaviorist."— Presentation transcript:
The Mind Doesn’t Matter The Assumptions of the Behaviorist
Learning Learning is a relatively permanent change in behavior which occurs as a result of experience. The learning is a result of the relationship between behavior (response) and events (stimuli)
Assumptions Parsimony - Occam's Razor one should not increase, beyond what is necessary, the number of entities required to explain anything Associationism -the doctrine supported by Aristotle, Hume and others that mental processes are based on forming connections between ideas or events.
John Locke and J.S. Mill “reward and punishment … are the spur and reins whereby all mankind are set on work, and guided.” Today we talk about the “carrot and the stick”
The Pioneers Ivan Pavlov ( ) Edward L. Thorndike ( ) John B. Watson ( ) B. F. Skinner ( )
Ivan Pavlov Discovered “Classical Conditioning” Was a Russian physiologist who discovered a link between reflexes and an “anticipatory response”.
Classical Conditioning Also known as a neutral stimulus
Assignment Find an advertisement from any newspaper or magazine. Examine the conditioning techniques used. Write a brief report on the elements. Be prepared to be randomly selected to present your report. Due Friday