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Proposal on Management of User Info. in DMP DMP Brainstorming day 2014. Jan. 10 Sanghyun Joo.

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Presentation on theme: "Proposal on Management of User Info. in DMP DMP Brainstorming day 2014. Jan. 10 Sanghyun Joo."— Presentation transcript:

1 Proposal on Management of User Info. in DMP DMP Brainstorming day 2014. Jan. 10 Sanghyun Joo

2 2 What we give and take? User Service Provider 3. User Information 4. Customized Service User Information DB Big Brother’s Era Hacker SP Person 1. Request Service 2. Request User Information

3 3 Problems and Solutions Problems –Whole user information is provided to SP –Too many choices for the user Solutions – MPEG-UD –Minimum necessary information is transferred to SP –A few good recommendations

4 4 Solution is… User Service Provider DB Big Brother’s Era Hacker SP Person MPEG-UD standard User information Minimum necessary information Customized service Minimum User Information Benefits of MPEG-UD standards - User Information is better secured - Reduced data traffic - Wider variety of user-customized services

5 5 Management of User Info.

6 6 Conceptual model of MPEG-UD User Description Context Description Service Description UD managerCD managerSD manager Recommendation Description Application request/ update UD database CD database SD database Recommendation Engine request/ update

7 7 Four Work Items of MPEG-UD MPEG-UD elements –UD (User Description) Contains static and dynamic information about the user –CD (Context Description) Describes the environmental situation in which the user operates or is located –SD (Service Description) contains pertinent information (including security settings) about the service (or a set of sub-services) –RD (Recommendation Description) Recommended Information elements provided to the applications, in a structured, efficient, and compact form, when a customer requests a service in a certain environment

8 8 A Use case of MPEG-UD Online shopping –Jack is going to buy a jacket via online shopping. He doesn ’ t want to give his body size. Jack gives his body size without any personal information

9 9 Discussion Issues Packaging is not a solution. How to disperse user info. How to remove private data from the user info.

10 10 5. Q & A Thank you ! Any Question ?


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