2Agenda Cisco User Connect Licensing What is it Benefits to you & customersPricing for Specific ApplicationsMigrating to User Connect Licensing3 & 3 Upgrade OfferUser Connect Licensing and VideoCisco Unified Workspace LicensingEnhancementsPrice changesPromotionResources and Promotion
3Cisco User Connect Licensing WHATHOWWHENAvailable as products in Unified Communications System Release 8.0 become availableNote: Cisco Unified Communications Manager (UCM) will offer UCL beginning with UCM 7.1.5Method of purchasing a la carte (individual products) by licensing per userMost Unified Communications productsPrices change to include software and licensing per user: IP telephony, mobility, conferencing, presence, clients and messagingCustomers can migrate from basic DLU to User Connect LicensingCombine User Connect Licensing with Unified Workspace Licensing in the same clusterCount number of users and public space / analog devicesWHAT is User Connect Licensing?Cisco is making a shift to license products and applications by user when ordered individually. There will be no need to quote server software, DLUs, ports, options, etc. All will convert to a single User Connect License.It will be available for most Cisco Unified Communications products and we’ll walk through which products will not shift to this new method.This change will result in licensing price changes for IP telephony, mobility, conferencing, presence, clients and messaging because the software will be included and won’t need to be ordered separately.Customers can migrate from basic DLU to UCL at a very small priceUser Connect Licensing can be combined with CUWL and the mixed cluster restriction disappears. Customers can now have both Unified Communications products that have been ordered individually mixed with Cisco Unified Workspace Licensing – all in the same cluster.HOW will User Connect Licensing work?Simply count the number of users and also the number of public space or analog devicesThis will begin…..The earliest date User Connect Licensing will be available will be February 16, 2010 with Cisco Unified Communications Manager All other products in the Cisco Unified Communications System Release 8.0 will have User Connect Licensing upon product ship date. So you will experience a 3-month phase roll out.It will also be available for products in the Cisco Unified Communications System Release3
4Products Not Available for User Connect Licensing Not moving to user-based license:Cisco Unified Contact Center EnterpriseCisco Unified Customer Voice PortalCisco Unified IP IVRCisco Unified VideoconferencingExpress products – Unified Communications Manager Express, Cisco Unity Express, etc. (Cisco Unified Contact Center Express already follows a user-based licensing model)
5Partner Benefits Improves ease of doing business with Cisco Easier to order the customer solution - no need to quote server software, DLUs, ports, optionsReduces operational costsEasier implementation, management and configuration of licensesIncreases opportunitiesEasier to reach and talk with new decision makers
6Customer Benefits Flexible Simple Increased Productivity Offer the right applications to the right users to maximize valueFlexibleEasier to acquire and add applications as business need dictatesEnsures consistent pricing across the portfolioSimpleIncreased ProductivityLess time to track and manage licensesFlexible – offer the right applications to the right users to maximize investment. Customer feels like they will be able to use the applications they buy for their users.Increased productivity – takes away the time to understand product licensing making it easier and faster to track and manage licensing.
7Things to KnowCisco Unified Communications System Release 8.0 will only be available with User Connect LicensingBoth a la carte and subscription (UCSS) upgrades are supported in User Connect LicensingA la carte upgrades are now based on the User Connect Licenses the customer ownsMostly, Unified Communications Software Subscription will be much more economical way for customer to plan and budget for upgradesPreviously, upgrades to several applications including Cisco Unified Communications Manager were based only on server licensing.
8License EnforcementLeverages the existing (pre-8.0) license enforcement mechanismsYou order User Connect Licenses. We ship and enforce DLUs.Select those most likely used in first 12 months after deploymentFuture - products will become “user-aware.” At that point, additional enforcement will happen. If you fail to comply with the rules today, the customer may be impacted in the future.
10IP Telephony and User Connect Licensing IP Telephony licensing model shifting from device licensing (DLU) to User Connect Licensing (UCL)Enhanced IP User list price: $210/userBasic IP User list price: $125/userCisco Unified Communications Manager Business Edition User: $235/userPublic Space, Analog Users (same as CUWL):Public Space User list price: $150/userAnalog User list price: $40/userAll users in Cisco Unified Communications Manager will now have combination of above licensing and/or CUWL licenses.10
11More on IP Telephony Users… Basic IP User is intended for analog->IP migrations or other users requiring few IPT capabilities.License limited to 6901, 6911 modelsEnhanced IP User is principle license for IPT user and is not limited by phone model. License for single Cisco IPT or third party phone of any model.Adjunct User License can be added to Enhanced IP User license for additional endpoint, softclient or mobile phone. List price $85/user.11
12Messaging and User Connect Licensing Unity Connection list price: $75/userUnity list price: $100/userIncludes EVERYTHING: unlimited ports, high availability/failover, languages, integrations, etc.Simply count required mailboxes and multiply by price pointPrice points facilitate Unity Connection as the lead messaging product12
13Conferencing and User Connect Licensing Conferencing model shifting entirely from concurrent users (ports) to user-based (profiles)Audio user list price: $80/userVideo user list price (in addition to audio): $30/userWeb conferencing separate in 8.0 (WebEx and on-premise). Not part of base Unified MeetingPlace 8.0 productPort ratio for Cisco Unified MeetingPlace 8.0: 1 port for every 10 users, and WebEx Meeting Center is 4 internal ports and 1 external port for every 100 users for the period of 36 months.Port ratio for Cisco Unified MeetingPlace 7.0: 1 port for every 10 users for audio and video, and 1 port for every 20 users of web conferencingSimply count how many people need to schedule meeting and order a user for each13
14Presence, Clients and User Connect Licensing Presence is $60/userNo server license or DLUs required for presence -- $60 is all includedClient pricing is unchanged– it was already user basedA client is treated like a phoneIf it is a first phone, the enhanced IP phone license covers itIf it is a second phone, it is an adjunct device14
15Mobility and User Connect Licensing Mobile communicator client list price is $50/userIncludes the client and server license and access rightsDual mode phones are $150/user ($200 for full UC)Single Number Reach (SNR) included in Enhanced and Basic User licenses (does not require additional adjunct licenses)15
17Case 1 - Migrating From DLU to UCL + CUWL Scenario: Customer migrating from Unified Communications Manager to UCL + CUWL STD cluster. No current UCSS.Migration Path: Order appropriate migration part numbers, mixing CUWL and UCL as desired, and mandatory UCSS/ESW on all users.May take advantage of promo pricing in this case for UCL users.Migration PathOrder:- 250 User Connect License Migration part numbers (promo price)- 250 CUWL STD Migration part numbers50 Public Space/Analog Migration part numbers UCSS on all usersUCM 8.0UCM 7.1(4) or earlier- 250 User Connect Licenses- 250 CUWL STD Licenses- 50 Public Space, Analog Devices(550 total users)- 500 IP Phones- 50 Public Space, Analog devices(550 total users)17
18Case 2 – Migrate From Multiple CUWL + DLU clusters TO Single CUWL + UCL Cluster Order:- New software version via Product Upgrade Tool (PUT)CUWL on UCM 7.1(4)ANDCUWL + UCL on UCM 8.0Order:User Connect Licensing Migration part numbers, OR CUWL Migration SKU’s as desiredPublic Space, Analog Migration part numberUCSS on all part number500 CUWL Licenses500 User Connect Licenses- 50 Public Space, Analog Devices(1050 total users)DLU on UCM 6.x- 500 CUWL Users (CUWL cluster)500 IP Phones with DLU’s (DLU cluster)- 50 Public Space, Analog devices(1050 total users)18
19Case 3 – Customers with existing UCSS Order software copies via Product Upgrade Tool (PUT)UCSS was already user basedCustomers upgrade to UCL based on UCSSUpgrade PathUCM 8.0UCM 7.1(4) or earlier500 IP Phones, 2000 DLU(500 users)500 User Connect LicensesOrder upgrade via PUT
20Case 4 – Customers without UCSS, option 1 Buy user-based upgradePay full upgrade price for each user, typically 50% of new user costNow migrated to UCL on the new versionMigration PathUCM 8.0UCM 7.1(4) or earlierOrder 500 User Connect License Migration part number500 IP Phones, 2000 DLU(500 users)500 User Connect Licenses
21Case 4 – Customers without UCSS, option 2 Buy discounted user based upgrade (with 3 & 3 Upgrade offer)Required to purchase 3 year UCSS contract at the same timeNow migrated to UCL on the new versionALWAYS cheaper than the full priced upgrade, plus provides future version upgradesMigration PathUCM 8.0UCM 7.1(4) or earlierOrder 500 User Connect License Migration discounted part number + UCSS500 IP Phones, 2000 DLU(500 users)500 User Connect Licenses
223 & 3 Upgrade OfferWhat:Upgrade to 8.0 using a new bundled package offer of $3/user* for license, and 3 year Unified Communications Software Subscription** (UCSS) at standard pricing“3 & 3 Upgrade” offer is available for these select Cisco Unified Communications 8.0 products:- Cisco Unified Communications Manager and Business Edition- Cisco Unity Connection and Cisco Unity to Cisco Unity Connection 8.0 (“3 & 3 Upgrade” offer does not apply to Cisco Unity 8.0)- Cisco Unified Presence- Cisco Emergency ResponderWhen:Available as Unified Communications 8.0 products shipOffer ends when each individual 8.0 product above reaches End of Sale*Exception: $6 per user for Cisco Unified Communications Manager Business Edition migration pricing where user licensing includes Unity Connection ** Cisco Unified Communications Essential Operate Service (ESW) is required with UCSS22
233 & 3 Upgrade Offer (cont’d) How to position the offer:- Always lead with CUWL migration- CUWL includes version upgrade at no additional charge- CUWL migration can be mixed with 3 & 3 Upgrade and User Connect License- Every upgrade discussion is an opportunity to move any or all of the customer’s users to CUWL- If customers will not migrate to CUWL, then “3 & 3 Upgrade” should be the second option. Customers always have the option to migrate to CUWL at a later time.- Third option is to purchase upgrade software (if offered) priced at ~50% of User Connect Licenses23
24“3 & 3 Upgrade” vs. User Connect License Upgrade Value Comparison $10,200 in savings!PLUS you receive 3 years of UCSS, which provides you access to major software upgrades as they become available“3 & 3 Upgrade” is clearly the cost-effective method of upgrading to 8.0UCSS provides even greater value if upgrading more than once during a 3 year period. Cost savings result in $27,500!UCL Pricing for 100 Users*UC ProductUCL 8.0 Upgrade PriceCisco UCM$105/userCisco Unified Presence$30/userCisco Unity to Unity Connection 8.0$38/userTotal Cost$17,3003 & 3 Upgrade Offer for 100 Users*UC Product$3 / User Upgrade Offer Price3 year UCSS PriceCisco UCM$3/user$26/userCisco Unified Presence$16/userCisco Unity to Unity Connection 8.0$20/user$900 + $6200Total Cost$7,1003 and 3 Migration” requires a minimum 3 year term UCSS. Exceptions are allowed for government entities which by law cannot commit services beyond one year (1 year UCSS contracts allowed)*This assumes the customer already has Cisco Unified Communications Essential Operate Service (ESW)UCM – Unified Communications Manager24
26Changes to Video Licensing ‘Video only’ deployments of Unified Communications Manager will remainIncreasingly video deployments will co-exist with customers’ production voice deploymentsVideo endpoints will be licensed as usersSeveral license types for video only and mixed voice/video clustersProliferation of video in customer UC deployments demands support for and interoperability among multiple types of video endpoints.26
27Video User Connect Licensing Video Desktop User list price: $295/userFor any video device on user’s desktop.*Video Telepresence Single Screen User list price: $650/userFor a single screen conference room unit.*Video Telepresence Multi-Screen User list price: $1,100/userFor a multi-screen conference room unit.*Telepresence Only Starter Bundle list price $14,750Includes 2 Cisco Unified Communications Manager nodes, 50 Video Desktop Users.Video Desktop User list price: $295/userThis is license type for any video device (NOT softclient like CUVA, CUPC) which sits on user’s desktop. Pedestal model is prime example.Added in lieu of Basic or Enhanced IP User License.Video Telepresence Single Screen User list price: $650/userThis is license type for a single screen conference room unit.Video Telepresence Multi-Screen User list price: $1,100/userThis is license type for a multi-screen conference room unit.Telepresence Only Starter Bundle list price $14,750Includes 2 Cisco Unified Communications Manager nodes, 50 Video Desktop Users.Use this for Telepresence only deployments. Add appropriate Telepresence User licenses from above list.* Added in lieu of Basic or Enhanced IP User License.27
28Enhancements to Cisco Unified Workspace Licensing
29Enhancements Addition Edition Cisco WebEx Meeting Center (external) and Cisco WebEx Node for MCS (internal)Professional Edition4 internal and 1 external port per 100 users for 3-years license termCisco Unified Communications Manager, Session Management Edition1 session for every 5 usersUnified MeetingPlace 7.0: 1 port for every 10 users for audio and video, and 1 port for every 20 users of web conferencing.Unified MeetingPlace 8.0 is 1 port for every 10 usersCisco Intercompany Media EngineAll Editions(Business, Entry, Standard, Professional)Cisco WebEx Meeting Center and Cisco WebEx Node for MCSCustomers have the option to add more ports, if neededSession Management EditionIncludes one session of Cisco Unified Communications Manager, Session Management Edition for every 5 users.Session Management Edition delivers TCO savings today on a platform that routes and controls all communications traffic.Interconnect your PBXs togetherInterconnect those PBXs to SIP Trunking.Interconnect those PBXs to the Mobility, Recording services.Interconnect those PBXs to the other businesses (Cisco IME)Interconnect those PBXs to Social Networking & Web Apps (Web2.0 & ECP)Get as many video and audio ports in CUWL Professional Edition. Consistent pricing across applications for Essential Operate ServiceCisco Intercompany Media EngineAll existing CUWL customers get access to this capability at no additional chargeProvides a revolutionary way for organizations to extend their Cisco Unified Communications experience to their business partners or customers, delivering feature-rich interoperability via boundaryless collaboration as well as cost savings.
30Price Changes Net $50 increase over 3 years gives you: CUWL EditionPrice ChangeProfessional EditionIncrease from $425 to $500 per userProfessional Edition – Unified Communications Software SubscriptionDecrease from $125 to $100 for 3-year termStandard, Business, EntryNo changeNet $50 increase over 3 years gives you:More than twice as much audio and video conferencingMore web conferencing with a choice A. Cisco Unified MeetingPlace web conferencing, or B. Cisco WebEx Web Conferencing for 3-years
31WebEx Node for MCS WebEx with Unified MeetingPlace Option PerformanceBandwidthPolicy, SecurityInternal/VPNExternalCisco WebEx Collaboration CloudWhat is itThe WebEx Node for MCS is a software component that is deployed on-premises with Cisco Unified MeetingPlace 8.0. The WebEx Node for MCS extends the Cisco WebEx Collaboration Cloud into an organization's onsite network infrastructure. The option is always deployed with Unified MeetingPlace 8.0 and a WebEx Meetings Service ContractHow it worksInternal web conferencing traffic is routed to the WebEx Node for MCS and remains in-house, rather than having every connection going to the WebEx Collaboration Cloud. Internal meeting participants automatically connect to the local WebEx Node for MCS, which generates a single data stream to the WebEx Collaboration Cloud. External attendees connect directly to the WebEx Collaboration Cloud.Benefits:This helps 1) reduce the load traversing the proxy server/firewall infrastructure to reduce WAN bandwidth and 2)reduces web conferencing traffic latency because internal web traffic only travels back and forth to/from the WebEx Node. This delivers a better user experience by improving performance.Policy/Security - The WebEx Node for MCS also enables internal-only meetings (on a meeting by meeting basis) where web conferencing traffic and recordings stay on-premises. Meeting initiation still requires a connection to the cloud. This capability complements the robust security capabilities of WebEx meetings.Cost savings – Save money by 1) reducing WAN bandwidth needs, 2) bringing audio conferencing on-premises (Unified MeetingPlace) and 3) lowering WebEx services fees as WebEx Meeting port pricing is now structured so internal ports are less expensive than external portsHow do I buy it:CUWL - The WebEx Node for MCS software is included in CUWL Professional. In fact, the only way you can get WebEx as part of CUWL is to deploy WebEx Meetings with Unified MeetingPlace and the WebEx Node for MCS.A la carte – You can buy the WebEx Node for MCS software as an option ($25,000) if you have Unified MeetingPlace 8.0 and a WebEx Service contract.Extra architectural point that probably does not need to be shared with Partners on Feb 2The WebEx Node for MCS can also automatically manage meeting capacity. If a single WebEx Node for MCS reaches its capacity limit, then it will automatically overflow additional meeting participants to other WebEx Nodes or to the WebEx Collaboration Cloud.WebEx Nodefor MCSWANMeetingPlace Audio/Video31
32Benefits More flexible than ever! Combine User Connect Licensing with Unified Workspace LicensingNo separate cluster when ordering Unified Workspace LicensingUser Connect License migration options are available32
33Things to KnowMust purchase Cisco WebEx Node for MCS to get Cisco WebEx Meeting CenterCan order more Cisco WebEx internal and external portsMust purchase Unified Communications Software Subscription (UCSS) for all users when mixing CUWL+ User Connect LicensingUnlimited ports - audio conferencing now entirely user basedMessaging failover now included in UCL. No longer an extra “option”.
34Existing Professional Edition Users Request additional audio and video ports –Can access Cisco WebEx Meeting Center and Cisco WebEx Node for MCS for duration of UCSS contractCUWL Professional future-proofs the customer’s investment in Cisco conferencingTake advantage of Cisco Intercompany Media Engine34
36Getting Started Review resources available Contact existing CUWL users about new enhancementsEnsure your organization can support the new licensing modelTo continue to evolve your practice, we recommend the following next steps:Use the sales and technical resources, websites, tools, demos, available to not only learn about the changes but use the information to have conversations with new customers.Contact your existing customers to let them know about the new functionality they now receive so they can best deliver these additional productivity features to their customers.Ensure your organization can support the new licensing model.Sales cycleDeploymentManagementSupport and MigrationStart selling more UC today!Start selling today!
37Promotions CUWL Migrate NOW promotion 3 & 3 Upgrade Offer - Provides 50% discount on select CUWL migrations license SKU’s to close deals to migrate installed base. This is a price change in the price tool and discount will be reflected in all incoming orders.- Available in all theaters.- Effective September 8, 2009 to July 31, 20103 & 3 Upgrade OfferNo matter where you are on your collaboration journey, we can assist you.Our services range from assessment, planning and design, to implementation, support and training. If you are simply looking for the next steps to transition from a current TDM PBX architecture, to implementing TelePresence, we offer various collaboration solution design capabilities to help your staff.Or perhaps this is a corporate initiative as it is at Cisco. Our teams can assist you with an open ended discovery session to hear what your business objectives are, and begin a collaborative strategy that helps you meet those goals.3737
38ResourcesUser Connect LicensingCisco Unified Workspace LicensingLicensing Partner CommunityPartner Alias