Presentation is loading. Please wait.

Presentation is loading. Please wait.

Mohammed Sutarwala Managing Director Swan Planning Conference April 2011.

Similar presentations


Presentation on theme: "Mohammed Sutarwala Managing Director Swan Planning Conference April 2011."— Presentation transcript:

1

2 Mohammed Sutarwala Managing Director Swan Planning Conference April 2011

3  Based on the book ◦ MAKING BREAKTHROUGH INNOVATION HAPPEN  Porus Munshi  Marico Innovation Foundation  Erehwon Innovation Consulting  How Eleven Indians Pulled Off the Impossible  Today we discuss 3 of these innovators

4  Dainik Bhaskar  Trichy Police  The Surat Transformation

5  Jaipur thousand (19 Dec 1996)  Chandigarh – 69 thousand (May 2000)  Haryana – 271 thousand (June 2000)  Ahmedabad – 452 thousand (June 2003)  How did they do it ?

6  Leader and follower  Leader has achieved market share, and thus efficiencies due to large volume  Followers never catch up  The more newspapers you print the more money you spend  Advertising follows circulation

7  From 1992 – 1995 was undisputed leader in Madhya Pradesh  Company had a large lead with the nearest competitor Nai Duniya which they had replaced  Hunger to expand made them focus on Jaipur

8  If your aspiration is to reach heaven  You will have to die for it.  Are you ready ?

9  Go for No. 2 from Day 1  This means you print and circulate enough copies to beat the existing No. 2 in the market  But why not No.1 ◦ Too much of a risk ◦ Too much cost  Target 50,000 copies from day 1 in Jaipur

10  It is like your morning tea or coffe  Your favourite biscuit  Staunchly loyal  Favourite sections, layout, familarity  The challenge ◦ So how to make 50,000 people switch on Day 1

11  Face-to-face meeting with 200,000 potential newspaper buying households  Not just a survey, but an experience-enhancing event  Asked questions, listened, reverted back  Did not outsource, but set up an internal task-force of 700 people

12  If we give you what you want, will you buy our newspaper?  Are you ready to subscribe, if we promise to deliver what you want ?  And the people said ‘YES’ and subscribed  They got a special price of Rs.1.50 as against the regular subscription of Rs.2.00 with a money-back guarantee if not satisfied.

13  Became No. 1 from day 1 ◦ Plan: 50,000 ◦ Achieve:  They introduced a Hinglish Newspaper in Chandigarh (220,000 households)  Sold 69,000 on day 1.  People preferred English paper, as the Quality was better than Hindi.

14  Aim High  Do the un-conventional  Listen to your customers  Deliver what you promise

15  A city with 1/3 rd Muslim, 1/3 rd Hindu, 1/3 rd Christian  1999 – season of turmoil  New Police Commissioner – Tripathy  Police barely respected, and in fear of attacks  Vajpaye and Advani’s planned visit  Situation too tense

16  Trichy population 24 Lakhs  Most developing countries would need 7000 policeman  In developed countries – 5000  Trichy did it with just 260 havaldars  In 2 years crime rate dropped 40%.

17  Inside – Out ◦ Picked 50 honest constables ◦ Told them to stay at home ◦ Let your presence be felt in the community ◦ Send regular updates direct to Commissioner ◦ It was the fastest way to gather intelligence ◦ Visit went off smoothly

18  Extedned experiment to the whole city  Divided city into 60 localities  Handpicked 260 constables  De-briefed and humanized them  Instilled a spirit of community service  Changed them from enforcers to conservers  Became part of community

19  A set of 4 constables had round-the-clock responsibility of their locality  A tenure was fixed for 2 years. Out of 4 one was always present on the beat  Ownership was instilled and knowledge of community policing was shared  SHOs were made to go to field to meet them rather than having constables come to the station to report

20  Met Resistance from SHOs  Dealt Shirking from work  Fired Corrupt officers  Gave people Direct Access to Police Commissioner  Put complaint boxes in each locality  Community work, carpentry, electrician, etc  Gradual handover to the chain of  command

21  Challenge things  Trust people to deliver  Test out your idea before going full steam ahead

22  The Textile City, the Diamond City  Also the filthiest city in the country  ,000 cases of malaria  S R Rao takes over as Municipal Commissioner

23  Second cleanest city after Chandigarh  Malaria cases down from 22,000 to 497 in 3 years.  Doctor’s earnings down by 66%  Population covered by sanitation increased from 63% to 97%  Daily garbage clearning up from 40% to 98%  92 kms of road widened, 300 km new roads

24  Walked around Surat  Identified the fundamental issues  Focussed on 3 areas ◦ Administrative Capacity ◦ Financial Capacity ◦ Public Health Engineering  Enforced Discipline from Top, Gave Rewards from bottom

25  Reorganized the departments so that each was responsible fully for its Ward.  Disbanded Functional Heads like Roads, Sewerage, Water, etc.  Delegated powers – appointed 11 Commissioners almost with the same powers as him  Daily review meetings  Fieldwork 5 hours a day (No AC in office from 7am-3pm)  SLAs were created

26  Spread Hygiene Education  Imposed Fines  Illegal Construction  Enfornced Hygiene Standards  Went after Property Tax Evaders  Did not succumb to pressure. Did not take phone calls for 10 days. Went with the press everywhere

27  Increased octroi collection  Systematic Property Tax Assessment  Computerized Accounting  Profit centre approach  54% increase in revenue

28  Fixed the rate, rather than asking for the rate  6 month projects duration or asked Engineers for lengthy 6 page report to explain why not

29  Dirty your hands, get practical  Analyse the problem before attacking it  Stick to plan, resist pressure to appease

30  Surat had many stray cows  Each time the cows were rounded up and left at the outskirts of the city they returned back after a few days  S R Rao decided to follow the cows to see what the cows do the whole day  And he found out……

31

32  Changed the garbage collection process  Now Garbage was collected from homes and directly dumped outside the city  Next he took the cows outside the city

33


Download ppt "Mohammed Sutarwala Managing Director Swan Planning Conference April 2011."

Similar presentations


Ads by Google