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THE ART OF SOCIAL STRATEGY: Social Tools for NGOs Presented by Social Strategist, Heidi Forbes #gsw11 For Global Summit of Women Istanbul.

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Presentation on theme: "THE ART OF SOCIAL STRATEGY: Social Tools for NGOs Presented by Social Strategist, Heidi Forbes #gsw11 For Global Summit of Women Istanbul."— Presentation transcript:

1 THE ART OF SOCIAL STRATEGY: Social Tools for NGOs Presented by Social Strategist, Heidi Forbes #gsw11 For Global Summit of Women Istanbul 2011

2 relating to SOCIETY: relating to human society and how it is organized relating to interaction of PEOPLE: relating to the way in which people in groups behave and interact living in a COMMUNITY: living or preferring to live as part of a community rather than alone offering opportunity for INTERACTION: allowing people to meet and interact with others in a friendly way relating to human WELFARE: relating to human welfare and the organized welfare services that a community provides SO·CIAL [ SṒSHƏL ] 2010 © Heidi Forbes Öste, 2BalanceU AB

3 Developing and maintaining MUTUALLY beneficial and effective relationships WHAT IS SOCIAL OPTIMIZATION? 2010 © Heidi Forbes Öste, 2BalanceU AB

4 B2B and B2C P2P Business Strategy + Social Optimization + Social Strategy Social Tools Traditional LeadershipEngaged Authentic Leadership WHAT IS SOCIAL STRATEGY? 2010 © Heidi Forbes Öste, 2BalanceU AB

5 YOUR STORY? 2010 © Heidi Forbes Öste, 2BalanceU AB

6 YOUR NETWORK 2010 © Heidi Forbes Öste, 2BalanceU AB

7 YOUR FUTURE 2010 © Heidi Forbes Öste, 2BalanceU AB

8 YOUR STORY WITH CLARITY & CONTEXT 2010 © Heidi Forbes Öste, 2BalanceU AB

9 CLARITY 2010 © Heidi Forbes Öste, 2BalanceU AB

10 CONTEXT 2010 © Heidi Forbes Öste, 2BalanceU AB

11 COMMUNITY 2010 © Heidi Forbes Öste, 2BalanceU AB

12 COOPERATE 2010 © Heidi Forbes Öste, 2BalanceU AB

13 R ECONNECTING : C REATING MUTUAL VALUE IN YOUR C ONNECTIONS 2010 © Heidi Forbes Öste, 2BalanceU AB

14 THE RULES: ENGAGE AUTHENTICALLY & ADD VALUE 2010 © Heidi Forbes Öste, 2BalanceU AB

15 WHAT IS SOCIAL MEDIA? “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis 2010 © Heidi Forbes Öste, 2BalanceU AB

16 THE TOOLS: BE DYNAMIC 2010 © Heidi Forbes Öste, 2BalanceU AB

17 User numbers 266,224,500 21,263, ,069, ,689,836 63,240, ,094, ,931,700 1,966,514, © Heidi Forbes Öste, 2BalanceU AB WHERE?

18 2010 © Heidi Forbes Öste, 2BalanceU AB HOW?

19 2010 © Heidi Forbes Öste, 2BalanceU AB 4 years WHERE CHANGES…

20 2010 © Heidi Forbes Öste, 2BalanceU AB HOW CHANGES

21 2010 © Heidi Forbes Öste, 2BalanceU AB MUST ANCHOR THEN LINK

22 2010 © Heidi Forbes Öste, 2BalanceU AB ENGAGE ADVOCATES

23 ENGAGEMENT: ARE YOU LISTENING? 2010 © Heidi Forbes Öste, 2BalanceU AB

24 ENGAGEMENT: SHARING IS POWERFUL 2010 © Heidi Forbes Öste, 2BalanceU AB

25 Heidi Forbes Öste CEO and Founder 20+ Years Experience Connecting People and Organizations using Social Optimization Strategy. Advising on Social Media and Network Effectiveness


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